What is video marketing? The video business is simply one of the fastest growing market segments. If you are looking for marketing solutions that work, video marketing is the answer.

If you look at YouTube, there are some staggering statistics. There are more than 800 million unique visitors each month and more than 4 billion hours of video are viewed each month according to YouTube’s own statistics.

So is it too late to learn how to market a business using video marketing? Absolutely not! Of course, the rules have changed and what you do today is completely different than when YouTube first hit the market in 2005.

Don’t expect viral marketing to be the answer either. Too many people think they have a video that will go viral, but that rarely happens.

So what makes a video effective for marketing? It can be divided into three parts. People search YouTube for answers to their questions, and video turns out to be the fastest growing segment of marketing.

If you can’t address someone’s concerns right away, keep going until you find a video that answers your question.

The second part is about how you provide information to your viewer. If you are not addressing your problem, they will find another reason to move on.

And the third part consists of asking the viewer to perform some kind of action. Perhaps you have something of value that you can use to solve your problem.

People have busy lives and if they can find your answer in a short time, they will respond to your message. If your goal is to shamelessly sell something, you will lose more often than you will win.

Video marketing is an opportunity to connect with your audience. They can hear your voice and, if you are in front of the camera, they see the real you.

And don’t forget that many of the same principles that you used elsewhere apply here as well. For example, video SEO (search engine optimization) is crucial when doing video marketing.

YouTube and Google marketing go hand in hand. The more information you provide, the easier it will be for them to classify your videos.

Initially the question was asked, “What is video marketing?” It is a simple and very effective way to get to know your audience and give them answers to their problems. And when done effectively, it also provides profitable marketing solutions for your business.