Corporate Branding and Professional Logo Design
Any business with even the slightest interest in being successful should focus on developing its corporate image and when I say “any business” I mean absolutely any business, even if it’s a mom-and-pop store. “Corporate image” might be a great word for […]
Any business with even the slightest interest in being successful should focus on developing its corporate image and when I say “any business” I mean absolutely any business, even if it’s a mom-and-pop store. “Corporate image” might be a great word for such small businesses, however what I meant by that is how the business wants to be perceived by its customers. Regardless of the size of the company, it is very important to determine how you meet your potential customers. How does it compare to its competitors? These factors are largely determined by your branding and marketing strategies. Branding tools like logo designs, business cards, etc. go a long way in creating your corporate image. Ideally, any marketing communication material should have your corporate logo on it, which would give your business more credibility and help your customer perceive your business as a professional company.
Logo design is an absolutely indispensable part of corporate branding strategy and should always be assigned to professional logo designers. A professional logo designer is not only a graphic designer, but must also have ideas about branding and business positioning. Depending on your requirements, you will create a logo that successfully conveys the nature and attitude of your business. He also needs to understand the mediums in which he is going to use his logo; it can be web, print, electronic media (commercial TV, etc.), or a combination of all of these. The logo must be compatible and equally attractive wherever you choose to use it. While working on any of our logo design orders, we (Custom Logo Design) always try to capture as much customer information as possible.
There are basically 4 types of logos, glyph, alpha-glyph, alphanumeric, or a combination of any of these. There are a number of factors that need to be analyzed to determine what would be the ideal solution for you. A professional logo designer or specialized logo design firm can definitely help you with your decision making in this regard.
types of logos
Glyph – This includes symbols, icons, images, etc. who represent your company. These are more used for secondary communication rather than business logos, except for some like Apple. Glyphs, although rarely used as logos, if created correctly by talented logo designers, they can be extremely sophisticated and create a profound impact as a corporate identity. However, we must be careful that the glyphs must be done by professionals with a lot of experience, an amateur attempt can simply make your logo unattractive and useless and could even cause the loss of credibility of your business.
Alpha-glyph – An alpha-glyph logo uses one letter from the company name to graphically convey the nature of the business. Sometimes choosing the first letter of the company name and styling it in a particular way does this as well. Ideal examples of these types of logos can be seen with Extreme Championship Wrestling (ECW), IBM, Honda, Motorola, and Oklahoma State University. This type of logo is also not used very often and shares the same advantages and disadvantages as glyphs.
Alphanumeric: This is a very common type of logo and is also used by some of the most reputable and well-known companies in the world. To name a few, Microsoft, Sony, Fed Ex, etc. These logos are nothing more than the name of your company written in a unique way with typographic effects. Typographical treatment gives a unique look to the logo, and there is usually no problem getting a trademark. These logos are comparatively easier for hobbyists to create; however, to get the best effect from an alphanumeric logo, it’s always best to work with a professional logo designer. The choice of font, color, letter spacing, etc. can make a big difference when it comes to creating an impressive corporate logo.
Combination Logos – This is the most common type of logo and is found everywhere. Most of these are actually glyphs or alpha-glyphs with an alphanumeric company name. It is the arrangement of the company name and image and its color scheme that plays the most important role in the effectiveness of the logo. Some good examples of combined logos are UPS, Red Hat Linux, and Intel.
Placing your company logo on all marketing collateral, including business cards, brochures, flyers, etc., helps you mark those collateral as the property of your company and establish your corporate identity.
Logos and marketing materials are an integral part of a company’s branding strategy. A logo made by an amateur can ruin the credibility of your business in no time, but when it is done by a professional logo designer, it can definitely add value to your business. A professional logo designer can help you decide what type of logo is best suited for your business and can make people perceive your business as a big corporate house with a lot of credibility, even when it might just be a one man shop. .
It is the image of the company that matters, if you intend to portray a positive and impressive image of your company, then opt for a professional logo design today.