Correct: It is recommended that you write your news in Microsoft Word or any other text editor that has dictionary options, auto-correction and indication of spelling errors. Writing directly online is not a good idea for spelling and grammar errors.
Start strong: Your headline should tell the whole story. Through a well-written headline, you should be able to make the reader read the entire story to the end. You should create some curiosity in the mind of the reader through a strong and positive start.
Identify yourself: Don’t become an alien to readers, even if it is a well-known organization. It is always a good and healthy practice to introduce yourself to the reader because readers always want to know who is speaking.
Write professionally: Online readers are smart enough to understand; who is the author of this text by the style of writing. It hardly takes a sentence or two to know if the content is professionally written or simply for the sake of marketing. So write professionally to make a bigger impact on your readers’ minds.
Answer the tough questions: Its content is not a 10 page story, but it should always give the answers to the most difficult questions. It does not mean that your press release will exceed the writing limitation. By answering a difficult question, you will create an ease for the reader to understand your story related to the one you just posted or announced. Do you understand my point?
Choose an angle: Timely news is worth more than untimely news. You should always choose a suitable time for your press release, such as some special events, Christmas, Easter, or Halloween, etc. Take advantage of the dates of these events and try to post your press releases near these events for better readability.
Use anchor text and functions: For online press releases, always use anchor text and backlinks in your content to drive traffic to your website. This will give you a double benefit. Not only will your news be available in the market, but you will also be able to sell or advertise your website.
Have a happy press release ….