Why you shouldn’t be afraid of video marketing

Surely you have heard of video marketing campaigns. They are everywhere, especially on social media platforms. It is also perfectly understandable that most market populations spend a great deal of time on these social media platforms, especially Facebook.

Since it is a relatively new tactic in terms of content marketing, there are still questions regarding its effectiveness and certainty of its possible impact on your budget. Here are a few reasons to help you see why investing in video for your business might be the risk you’ll be glad you took.

numbers don’t lie

Since marketing is largely trial and error in nature, statistics are definitely not to be ignored. They’re a great compass for whether a certain strategy is too steep a step to take or effective (aka safe) enough to try.

According to recently updated statistics from Hubspot, 43% of the market actually wants to see more video content in the marketing materials they come across. 51.9% of marketers who use video in their marketing strategies have reported that video is the type of content that generates the best return on investment (ROI).

Billions are currently online. Apparently, these online users spend a third of their online time watching videos. This positive response to video material continues to grow, with video expected to gain 80% of overall web traffic by 2019.

With such a busy present and such a promising future, you won’t have to worry that video marketing won’t give you at least an adequate return on investment.

Videos make you more memorable

Unlike textual content, videos provide users with a visual and auditory experience. It makes the messages much easier to absorb.

According to HubSpot statistics, up to 80% of customers remember the videos they watched in the last month. By becoming more memorable, it is more likely to pop up in their minds at the time they make decisions.

No matter what business you’re in, there’s always going to be the threat of competition, and by maximizing your chances of being a top pick, video marketing can definitely make a difference.

Videos Help Boost Your Efforts

According to HubSpot statistics, 65% of business decision makers actually visit a company’s site after watching the company’s video. With that, your SEO efforts for your site visibility are improved effectively.

More importantly, these videos help customers make decisions. Up to 39% of business decision makers go and contact suppliers to make a transaction. Now, what business wouldn’t want better conversion rates?

Videos help you speak louder about your brand

Videos let you get the most out of pictures and sound at the same time. With this, the limits are basically endless, and you’ll be able to play with ideas without being constrained by the flat, static nature of photos and plain text.

Also, if all goes well, your video could end up going viral. By creating effective videos, people will surely share them, spread the word about your business and reach more potential customers effortlessly.

Videos are indeed a boon for both sellers and business owners. It’s a fun and interesting way to show people what your business is all about. However, to take advantage of what video has to offer, you’ll need the right people.

Knowing what content works and making sure these ideas come to life is vital if you want your videos to work for your business. Fortunately, contacting a digital marketing agency could be the solution to your local video marketing needs.

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