Many of us think that search engine marketing (SEM) or paid search advertising and search engine optimization (SEO) are the same thing.
But are they the same?
they are not
SEM is basically a type of internet marketing.
Here, you promote a website by increasing its visibility in search engine results pages (SERPs), primarily through paid search or advertising.
SEO, on the other hand, is the optimization of pages through organic and non-paid methods, through social media content and promotions.
But we will talk about the difference, in detail, later.
Let’s find out what SEM is first!
It is the process of gaining traffic and search engine visibility, both through paid and unpaid efforts.
Boost and improve search engine reach so you get more customers, at the right time, in the right place.
Search engine marketing covers:
A. SEO: This helps you get traffic through free or unpaid listings. It works on website content and site architecture, and improves rankings in SERPs to boost pay-per-click (PPC) listings.
B. SEM: This requires buying traffic through paid search listings.
SEM is also called:
A. Paid Search Ads
B. Paid advertising
c.PPC (Pay Per Click)
Although Google Ads is the most well-known and used paid search tool, it will help your internet marketing even more if you use Bing or Yahoo as well.
SEO and SEM: Which is better?
Coming back to the differences, the key difference between the two is that SEO is simply a component of SEM. In addition to SEO, SEM includes many other search marketing strategies, such as PPC and Social Media Marketing (SMM).
While SEO is increasing the number of website visitors, making the site get high search engine results, SEM is Internet marketing that increases a site’s visibility through organic search engine results. search and advertising.
An additional key difference between the two: with SEO you will have to be patient and wait for the results; With PPC, you can expect instant results.
Don’t use the terms SEO and SEM interchangeably.
The reason: Although they work side by side, they are anything but the same term.
SEO or SEM: Which Marketing Tactic is Better?
According to some of those in the know, if we compare the two, organic SEO has an advantage.
However, which one gets better results may depend on your overall digital marketing goals.
SEM cannot thrive without organic SEO.
Still, PPC (a component of SEM) may make more sense, versus SEO in many specific cases.
For example, if you are launching a site for the first time and want to get high visibility all at once, start a PPC campaign. It will take less time, vis-à-vis SEO.
Still, it would not be a good idea to focus ONLY on PPC and completely ignore SEO.
Granted organic SEO may take longer to produce results. But it will eventually cost less, even if you’ll be able to establish search credibility that you may not be able to get with PPC.
If your websites rank high in organic results for your target keywords, you’ll get 24/7 free traffic, industry recognition, and enjoy all the benefits of SEO.
Plus, with more organic search appearances, you’ll enjoy the option to focus your SEM efforts on other keywords to broaden your reach.
Effective SEO will also make your site fast and easy to use.
What tips the pendulum further towards SEO is that Google follows a system known as Quality Score.
If Google finds that people are clicking and then disappearing because of a not-so-great experience, you’ll have to pay more for each click.
To conclude, in case you want to attract traffic fast, start with search engine marketing but work on your SEO simultaneously.
Generate a lasting and guaranteed online business with effective SEO!
Don’t rely solely on paid traffic!

If you’re involved in a social media effort using Twitter, you know how literate the tweeting landscape is. The Twitter garbage collection problem is primarily related to surrounding space junk and debris from spam marketing agencies and similar automated sources of tweets.

For various reasons unknown to me, search engine optimization and search engine marketing companies believe that if you automatically generate a Twitter following, combined with an aggregate of retweets and RSS or news feeds, you will somehow achieve a utopia of social networks. However, that is far from the truth.

However, let’s go back to the basics of social media. By employing social media, you are effectively telling a client that you will put in the effort in a social atmosphere. In that environment, you’re also committing to maintaining some online presence.

Also, you have to reach a target audience. For example, if you are participating in a social media effort dealing with a customer selling freshly baked bread. Obviously, you’d need to engage chefs, bakers, and similar bakeries on Twitter, wouldn’t you?

However, here’s the problem with that. Aside from Twitter’s efforts to improve its user experience, many so-called social media campaigns employ the use of auto-follow tactics. There are countless auto-follow lists out there, of say 500 or more Twitter users or ‘tweeples’ that will follow you automatically, once you’ve followed them.

What is the problem with what you say? Well, social media is about respect and real information, at least at its core. If I generate a following of 50,000 users, using an autofollow list, how many of those tweeters will participate in what is said in my tweets? The answer? A handful or none at all.

There is a real dilemma with Twitter followers. Automatic followers get paid in full, when the tweeter they follow ends up unfollowing them, several days after the fact. What does this? Well, it’s a clever social media tactic aimed at increasing the number of followers of the user who unfollowed you, while cleverly reducing your followers. Why does this tactic work? The use of automatic tracking, of course. If you are going to employ autofollow tactics, you are effectively setting yourself up for this defollow tactic.

Automatic following on Twitter can be used effectively. Once you’ve built up a reasonable set of followers, autofollowing can be valuable. If you think people are interested in what you have to say on Twitter, like the bakery example above, you can use auto-follow effectively. Think of your Twitter account, having built up a reasonable number of followers, as a well-oiled machine. Once people take notice of you, you’ll start gaining a following that can relate to your industry, topic, and conversation. With auto-tracking enabled, you’ll be able to track them, quickly and easily. This is the correct way to use it.

It’s obvious that you can unfollow anyone on Twitter: it’s in the functionality. However, if you’ve built a real, active Twitter following, you won’t have to deal with sneaky defollow tactics. If someone unfollows your handcrafted and constructed follower list, chances are you know who it was and possibly why they did it.

The basics for earning respect on Twitter and actively participating are as follows:

• Start by following active friends who are interested in your company.
• Reach More: Follow industry relationships and the companies you know. Make sure they are actively engaged on Twitter.
• Increase your Twitter following by actively engaging, promoting, and staying up to date with current trends and news in your industry.
• Stay away from employing auto-follow tactics, RSS/news feeds that link to Twitter, etc.
• Keep the information real and provide brief status updates: “We just did this…” or “Employee x thinks…”
• Never let go of your followers. Twitter is about consistency, so keep it that way if you can.

It is important to maintain efforts with a social media campaign. While some social media experts may think that Twitter is a numbers game, it’s not. While popularity is important, at least for any sales-driven business, it must be built with an overall goal in mind. And that is providing a real source of information about your product and business. Therefore, Twitter, like other social networking sites, can be used to build a brand. With real followers listening to your tweets, you’ll be able to send a message quickly, effectively, and to a wide and interested audience. That is the goal.

Music is life. It inspires, it uplifts, it changes moods and it has the power to bring out the best in us. Without music, the world would not make much sense. There are many ways to access and listen to music, especially in the modern world.

The advancement of technology has made it much easier for us to access music on the go, online, through different media such as smartphones, tablets, and mobile phones. If you want to enjoy unlimited access to great music that won’t cost you money, these are the 23 best sites.

Spotify

With over 20 million song options, hardly any site can beat Spotify when it comes to bringing quality music to the masses for free. Users can open the site and listen to any music on their desktop, laptop, tablet, and Apple devices.

iHeartRadio

This site is one of the best online music sites that does not have any paid subscription option. With more than 18 million songs, 4,500 artists and 1,500 live radio stations, this site offers the best options for all types of music lovers.

sixty one

If you are one of those people who believe that there are great songs that are unpopular, you would love this free music streaming site. They select great songs that haven’t been heard and put them in the spotlight.

gang camp

This free music sharing and streaming site offers something unique that benefits both the artist and the users. Artists can post their songs, while users can listen to the songs, add comments and support the songs.

jango

This site offers music lovers the opportunity to search thousands of music in different genres and categories, play the songs, or play an entire collection of songs. It is an excellent place to discover good music.

Last FM

There are very few sites online that can offer users the opportunity to find great music, talented artists, and exceptional bands than Last.fm. Users can also use the website’s radio option to locate fresh music.

Pandora

This site is like an online radio station where you can find different types of songs, but with a little difference. During registration, users are required to provide details of their favorite music genre, and Pandora will automatically forward songs that match their interest.

itunes-radio

Apple’s premier online music streaming channel needs no introduction. users have access to more than 25 million songs; can play on your Mac and other iOS devices. The site is updated every day with great new songs.

sound cloud

Enter the world of unlimited music with SoundCloud’s music collection provided by the most creative talents on the planet. The uniqueness of the site is attributed to its unique features, compatibility and ability to share on social networks.

Radio

The RDIO model offers music lovers something extra unique among other sites. Users can listen to their favorite song or album, create a playlist and listen to songs on multiple platforms like Android, Windows and iOS.

lazy radio

Listen to all your favorite songs without downloading them on the Slacker Radio Platform. Users have access to more than 10 million songs that they can play anytime, any day.

di.fm

Listen to songs, find talented bands, get music information, all for free on Di.fm online music streaming site. It’s packed with cool features that let you choose songs based on categories like years of releases and genre.

Grooveshark

There are very few free online music streaming sites that can beat Grooveshark. Users get a chance to explore cool features like unlimited streaming, social integration, folders and music selection options.

youtube disc

Although not widely known, this website offers users the opportunity to search for songs and playlists. You can also find your favorite artists and use them online without downloading.

Amazon Cloud Play

With this free online streaming platform, music lovers can upload the playlist they already have and listen to it anytime. Also, when you buy any song on Amazon, Cloudplay automatically adds it to your playlist.

TubeRadio

This search engine offers something unique for music lovers. With TubeRadio, users can search for any song and they will be presented with a list to choose from. The site relies on YouTube to find and display the songs you’re looking for.

live365

Internet radio is a phenomenon and 365 Live is here to make the magic even more realistic. The website allows users to find online radio stations where they can listen to their favorite songs, from different parts of the world.

8 tracks

The playlist has gone to another level thanks to the innovative style of 8track. Anyone can register on the site, select eight tracks and share them. If you like the playlist, you can follow the creator or share it on social networks.

jelly

Jelli gives music listeners the power to vote for and against a song they’ve heard. This way, site owners will know which songs to play more often and which ones to delete.

my space

The social networking site turned online music streaming site has been around for years. You can listen to songs from your favorite artists or local artists, which are available in a large selection on the website.

StereoMood

Mood-based playlists are becoming more and more popular because they offer a unique way. Songs are tagged together in a playlist based on the mood they express. Users can find the generated playlist and skip whenever they want to listen to songs.

turntable.fm

This site is another unique free music streaming site that strives to immerse users in a community. Anyone can register and join a room where a DJ plays songs of her choice. If there is a vacant DJ spot, you can take it and serve others.

sound of the city

While other online music streaming sounds focus on global audience, CitySound tries to focus on local content. Users can find their favorite music that comes from or reigns in a particular place or city.

Well, head over to spreadshirt and open a shop, create some designs, get your own domain and customize it the best way you know how. Now what? you have all these amazing products and no one buys them because no one has seen or heard from you. He started this on a shoestring budget, so he’s not likely to be on TV any time soon and PPC ads wouldn’t do much good right now. You need to do some free promotion and here are five ways you can get started.

1. Create a myspace/facebook/linkedin profile for your website and add people you know. Make sure you spend some time on this. The cooler your profile looks, the more likely people are to take a closer look and see what you have to offer…especially if they don’t know you. Don’t think of your page as a place to get sales, think of it more as a way to get your name out there to the masses and get some recognition. Once you have some friends… make comments on their pages to remind them that you exist. Say things like, “I’m just showing your page some love. By the way, check out the site at “yourdomain.com.” We have some really cool clothes.” Make sure to change your comments every time so they feel like you’re a real person.
2. Buy one of your own shirts in the store. Make sure it’s the funniest or most unique t-shirt you own and when you wear it, people will ask you about it. Let them know where you got it from. Ask your friends and family if they would buy something like this at the price you set. Give it away for free to someone in your target market. Most likely, they will be asked about it and say where they got it from. Viral marketing at its finest.
3. Do something newsworthy while wearing your t-shirt. Plant some trees with a local charity, take some at-risk youth to a sporting event, and use them to write a press release in email format to reporters in your local paper. People love to help charities and if your donation goes to the charity by selling your t-shirt, you’ll get a huge boost in sales.
4. Post to t-shirt blogs and clothing lines. Make sure your posts are relevant. Don’t just leave one-liners like “That was a great post.” Say something that gets added to the post, these are the comments that don’t get deleted and can help you establish yourself as an expert in the field.
5. If it broke flat out, find something in your home that you’d be willing to get rid of for free. Host a promotion on your site so that the person who buys the first or tenth t-shirt receives it along with their purchase. This increases customers’ need to buy because they get more value for their dollar. You may be losing something of your own, but sometimes it takes money or value to create money or value.

These are all great ways to increase traffic and brand awareness for free and they work for me now as well as in the past. The most important thing to remember is not to get caught up in learning so much that you forget to take action. Yes, it is important to learn, but many times I see new entrepreneurs overwhelmed with reading and learning and never take any real action. Action is what leads to profits, so get out there and DO something!

What are SMART goals?
If you have a home business, it is important to be extremely focused and you need to have clear goals. Using SMART Goals is a great way to ensure that your goals are positive for your business, that they help you, not hinder you.

SMART goals are defined by a specific set of criteria that are applied to your goals. SMART is an acronym for Specific, Measurable, Achievable, Realistic, Time Bound.

So what makes goals SMART goals?

Specific: The objectives must be specific. Often our goals are a bit vague, it is almost impossible to measure if we reach them or not. For example, a statement like “I will save money” is not specific enough. How will you know if and when you have reached your goal? Saying “I will save at least 10% of my income” is more specific. You know exactly what your goal is and what you need to do to achieve it.

Measurable: You must be able to measure your results. For example, you may want to get more leads or prospects for your business. But, “generate more leads” is an ambiguous statement. A measurable goal is “I will be generating 5-10 leads per day for the next month.” It is an easy goal to measure.

Achievable: You need to be able to achieve your goal. It’s okay to aim high, but if your goal is to make $10,000 a day in your first week in network marketing, that’s not realistic. Make it yours: “I want to make $3,000 a month in my business in 6 months,” or whatever your numbers are, but don’t make it so hard that you have no chance of achieving it.

Realistic: Are your goals realistic? When we are children we think we can do anything. As adults we learn that while we can have a lot, we cannot have it all at once. It is important that you evaluate yourself honestly. Do you have the ability and commitment to make your dream come true? Or do you need a little adjustment? For example, you may want to be a professional tennis player, but do you have the drive and commitment to make it happen? Do you want to be the next Roger Federer? Be honest with yourself.

Time Limit: Goals should have a set time frame. Having a deadline will give structure to your goals. For example, many of us want to find a new job or start our own business. Some people spend a lot of time talking about what they want to do one day. But, without an end date, there is no sense of urgency, no reason to take any action today. Having a specific time frame gives you the momentum to get started. It also helps you monitor your progress.

So the next time you decide to set some goals, make sure they’re SMART Goals. Make sure the goal is something positive, not something that will simply lead to failure.

is your goal SMART? Use this checklist to see if you meet:

• Specific – You know exactly what the goal is.
• Measurable – You are able to measure how much progress you have made towards the final goal.
• Realizable – The objective takes into account your particular situation at that moment.
• Realistic – The goal reflects your skills, resources and ability to achieve a specific result.
• timed – There is a defined time frame against which progress towards the goal can be tracked.

Using SMART Goals will become second nature whenever you’re making plans for your business!

(excerpt from Jill Koenig’s book “Goal Rush!”)

With today’s fast-paced lifestyle, it is crucial to accept and

implement simple strategies for achievement and accomplishment.

Your job in this life is to follow your bliss, design your

destiny and consciously direct the steering wheel of your life.

This is the time of year when we look back to where we’ve been and look forward to where we want to be. We make some well-intentioned New Year’s Resolutions in hopes of creating positive change in our lives. Unfortunately, research shows that up to 95% of people abandon their resolutions by the end of January, disgusted and discouraged! It does not have to be this way.

“If you don’t design your own life plan, you will most likely

you will fall for someone else’s plan. And guess what they

could have planned for you? Not much.” -Jim Rohn

If you don’t implement a system for setting and achieving goals,

the winds that blow in life will blow you off course and take you to a

reaction life. Have a plan that you can integrate for each goal

that you set will ensure that you are in a proactive state rather than a

reactive state.

Being proactive allows you to sleep peacefully at night and

wake up each day knowing that you are actively leading in the

direction you want to go, developing your greatness and living

your dreams. Have a system to manifest your goals over and over again

over builds trust and demolishes fear.

Enter your highest priority New Year’s Resolutions in this

Template and put them to the test. If you don’t have everything

these items, you are unlikely to get them

successfully. A Resolution is not a mere hope or wish… it is

a goal to which you are committed with entertainment plans that

inspire and motivate to take steady, persist,

decisive action.

Here are the Ten T’s that Guarantee Total New Year’s Resolution

Success:

1. THIRST: You must have a burning desire for something,

that originate beyond mere hopes and ideas. You must have

pressing dreams, a thirst, a hunger and desires that are so

inspiring and motivating, they give you enough inside information

driving to fuel you and keep you going when things don’t go your way

planned. The stronger your WHY, the more successful you will be.

You must feel a magnetic pull towards something that is

meaningful and meaningful to you.

2. OBJECTIVES: You must define the Objectives, the results, the

goals, destinations clearly and in as much detail as you

can. Use your imagination to visualize and experience the deep

emotions of how you will feel when you reach your goal.

3. HOMEWORK: Working from your goals and outcomes, work backwards

and map out the Tasks, activities and Things you must do to

move towards your goal. A great goal is actually made up of

several smaller goals or tasks. Do the small tasks and the big ones

The objective WILL be achieved.

4. TIME: It takes time, a schedule and effort to bring your

dreams to life. It requires constant and persistent effort. Treat

Time as a precious resource and invest it wisely. Create a

Schedule and program your Tasks in your calendar, creating a

action plan, broken down into small, manageable steps with a

sequential order so you know what will be done and when

I will do it. As you create your schedule, your goal becomes

Tangible. Each target has its own gestation period.

(For more on time management, check out The Time Commandments!)

5. TEAM: Recruit a team of talented people in the form of

friends, family, coaches, associates, teachers, mentors,

supporters, interns, employees, whatever it takes. The biggest

the goal, the more external support and taxpayers will have

demand. The team you put together can make a difference

in the world. Surround yourself with positive people. When you

take action and are committed, people will be forced to

help you.

6. TENACITY: Be tireless, persistent and unwavering in your

commitment. Take 100% responsibility for the results you are

getting. Track your results and measure your progress. If you

you are not happy with your progress and results, take 100%

responsibility to change it. Adjust your plan or Schedule

y Tap into your burning desire and act consistently every

only day

7. TRANSCEND: Transcend limitation. Courageously go beyond yourself

comfort zone and propel yourself to new heights. Nothing is

impossible and Growth only comes from going further and

stretching you out Trust that anything you can imagine and

Commit yourself, you can do it.

8. TREASURE: Treasure the journey. Savor every moment you have

was provided. Savor all the experience, the challenges, the

growth and the lessons you find. Trust that they are there.

to teach you and prepare you for future experiences. trust that

you are a vessel with infinite untapped potential. How much more

Grateful you are, the more abundance you will attract.

9. WIN: Success! Your actions have resulted in

successful achievement of your goal! you have followed

in your plan, you reached the goal you envisioned, so celebrate your

growth and achievements! Take the time to delight in your

achievement.

10. TITHE: Share your blessings with others. give of your time,

Talents and portfolio. Teach others your own unique experience

and be thankful. Give encouragement, it’s free to give and

invaluable to those who receive it. Contribution to others will be

enrich your life in ways you can’t imagine. support others in

your trip in any way you can. Will come back to you Ten

fold. Touch as many people as you can and leave a legacy that

lasts beyond his life.

All these elements are needed to transform your hopes and

Wishes for New Year’s Resolutions in Results. take your

Resolutions, Transition them to Goals empowering the Ten

T’s, start today and take off for a totally exciting experience

Tomorrow!

Live your dreams

Every day when I open the Internet, I find myself in a group of websites. I often categorize some as junk and some as useless. I just scroll down to see something that won’t make me cringe. Unless I come across something beautiful that works flawlessly in my aesthetic sense, I keep gritting my teeth with a repeated thought “Ugh! This again!”

However, every once in a while, I successfully come across a website that is a real feast for the eyes, that instantly grabs my attention, something that sparks my curiosity and I couldn’t resist exploring.

And making these eCommerce masterpieces is the holy grail of every web development agency. For the reason that nobody wants to waste their time on ambiguous, inefficient and time consuming websites.

Now, if you’ve been wondering how these sites get so perfect, here are the essentials of their secret sauce.

• Keep the design attractive but minimal:

Simplicity is the key. You need to get your message out to the masses, which includes people from different demographics with different mindsets and preferences. Therefore, you need a design that meets the aesthetic and informational demands of the target audience.

Descriptive websites worry visitors as they face difficulties in finding the desired content. Nowadays, people love sites with minimal, but very important information. Everything from color selection to contrasts, fonts, data-fill forms, call-to-action buttons, and pop-ups (best avoided) should be kept to a minimum to improve the user experience.

Parallax design is still trending. But when it comes to SEO, businesses with custom templates and single page layouts can attract more traffic and leads.

E-commerce sites now come with custom content management systems that offer remarkable support to site users; be it administrator, suppliers and buyers. It also results in a better user experience which, in turn, helps marketers with the search engine optimization process.

Don’t forget to add the search bar prominently on your home page, even if it’s not your eCommerce site. I often get irritated when I need to search for something on a website. this usually happens in the case of websites that offer services, such as IT consulting companies. Search bars do not involve a lot of effort in design and development, but they provide ease in the user’s life because they instantly get the desired results for what they are looking for on the website.

• One page template, multiple grids:

Do you have a small startup or want to promote your physical store online? Parallax web design is the solution. But it’s not enough even for a medium-sized eCommerce business. In that case, you need to offer an exceptional user experience.

Minimal UX/UI design not only helps deliver a flawless user experience, but also acts as a game booster for search engine optimization. Reason? It makes web design more logical and understandable with stunning visual quality. Furthermore, each of the website design elements is easily determined by both visitors and search engine crawlers.

As you tend to keep the navigation clear and simple, you can grab more people’s attention. It is an obvious fact that visitors to the site tend to abandon the site if they do not find the desired information within a few seconds of their arrival. Therefore, always place your business messages and essential products or services on the home page.

Don’t overcrowd the home page. The website menu is the first thing most people check when they visit any website. Just like the navigation wheel on the ship, this menu directs the user to different pages with relevant information that they are looking for. Keep it prominent by placing it in the top half of the main web page.

Always use additional buttons with a short and clear call to action. For example, if you want to direct the site visitor to another page for more information, then ‘Read More’ or ‘Explore Here’ is the right click. The most generic and frequently used button is ‘Click here’ which directs users to the appropriate page.

• Place substantial value on responsiveness:

E-commerce is about digital business solutions. Your website design should also complement your digital needs, the most important of which is capturing the attention of mobile users. Here, the responsiveness of the website has a considerable advantage over all other factors.

Search engine crawlers will not index your website if it is not responsive across all digital platforms: browsers and mobile devices.

Survival, in today’s fast-paced digital millennium, is for the quickest. Fast loading of a website (2-3 seconds) means that the user will instantly get the desired information. Therefore, it tends to stay longer on your site, which means that your site’s bounce rate will not reach the alarming situation. The higher the bounce rate, the worse the site’s ranking in search engines.

Responsive websites generally have lower bounce rates – visitors are more likely to stay on your web pages for an extended period of time. Google’s mobile first index is essential for websites to speed up their loading period, like a flashback. Now, it will ask for the reasoning.

It’s required because now, search engine crawlers also index websites through their mobile versions. And, in case your site is not mobile friendly then it will not be indexed by crawlers and hence you should forget about top rankings in search engines.

What other thing?

• Avoid interruption ads by all possible means as they impede the user experience process. Pop-ups are the most worrying smartphone users due to the small size of the screen compared to desktop screens.
• short video backgrounds They are also in fashion, but you have to do it carefully. Embed videos with fast loading speed so they don’t leave any negative impact on your search engine optimization and marketing efforts.
• Persuasive content with precise alignment it makes a website too attractive to attract the viewer’s attention. Keep visual content to a minimum and focus on proper positioning in textual content that complements the overall web design.

The verdict:

Your eCommerce website design should offer a flawless user experience. It will be easy to use when you incorporate the following functions, which are necessary for unified functionality.

• custom template

• suitable canvas size

• Outstanding readability

• Seamless browsing

• Easy to upload quality images

• Minimal trust in pop-up ads

• Compatible with all devices and browsers

Combine all these ingredients and you have a secret sauce to create the perfect website design.

Instagram as a social media platform is a big buzz. Image sharing, video sharing, live stories, geolocation, hashtag feed, multiple image posting, DM feature improvements, stickers and polls for Instagram stories and a lot of advanced features for the platform are added very often in the application.

Limited to just being a smartphone app and a simple website, Instagram has become one of the most used and loved social apps today.

All that being said, what is still being talked about is the Instagram API update and Instagram API changes. Exasperation spread among brands and marketers around the world after the changes to the Instagram API were released. Third-party brands and apps were exposed to strict rules and regulations and required to comply with the API update.

Before and after Instagram API access update

Before the launch of the Instagram API, companies had to see the metrics through information about the application. But now the metric information can be accessed on the new API platform which is better equipped.

Tracking the performance of organic content in third-party tools will now be easier with this API, as it is now based on the same approach as Facebook’s Graph API.

The new metrics and insights will allow businesses to stay ahead in the race for their organic content performance over what they previously received with third-party tools.

Why are Instagram metrics and analytics required?

Instagram analytics is a crucial part of Instagram marketing strategies. Marketing efforts by brands can become a waste of money and resources without proper analytics reporting. Analytics help determine how good marketing strategies are. What results are obtained after applying the marketing strategy, etc. can be easily tracked to improve performance and focus towards advertising and marketing content.

Brand performance on Instagram can be easily decoded with Instagram analytics with the new Instagram API update.

Content monitoring function

The Instagram API update includes new functionality that allows businesses to restrict and moderate content. Businesses can use this feature efficiently to hide comments in light of organic content. As a flexible option to show or not show comments and toggle between them, this ensures that a healthy platform for the expression of thoughts is maintained.

In addition to this feature, an automated system also detects offensive and provocative comments and helps companies in their content moderation practices.

Business Profile compatibility with Instagram API update

A business profile on Instagram will now be required to access the Instagram API update. A Facebook login is also required to use third-party tools with the newly released API.

Businesses can use and access existing API tools, but this does not have the benefit of accessing new features. Also, Facebook login will be a requirement for this.

Instagram API as Facebook Graph API

Facebook contains numerous useful updates to its Graph API including:

• Data can be accessed from 140 million global locations.

• Highest engagement metrics for any URL.

• Read-after-write API calls for support.

• Updated page information endpoint.

• A new API endpoint built to easily connect a Facebook client from your brand app to your Messenger Bot.

• Multiple features to harness the power of the Marketing API.

• Video API with endpoints for cross-posted videos.

• Updates from Web hooks, Facebook’s subscription-based app delivery service.

Instagram API Update Statistics and Metrics You Should Know

Instagram has a wide range of metrics and information for brands and businesses to measure their performance, compare and analyze their goals and results, understand audience tastes and behavior, and then make changes to their marketing strategies accordingly.

For individual posts, brands can track reach, impressions, saves, and video and profile views.

In stories, brands can track exit rates, impressions, website clicks, reach, responses, and people insights. Stories on Instagram are a new method that helps advertisers track performance.

For the audience, brands can track age, gender, and top locations. Age and gender are general information requested for each social platform.

With Instagram changing its API for websites and login, it becomes crucial with each passing day for brands to adapt to it for a thriving business.

Factual and statistical information

Worldwide catering market revenue is expected to reach US$265 billion within 4 years, with an estimated compound annual growth rate of 5 percent according to Research and Markets. Significantly, the market spans major sectors in various communities, including schools, senior facilities, sports centers, and even hospitals. These institutions outsource their food service needs so they can lower their expenses and focus their workforce on more important matters.

A recent Technomic study shows that the US restaurant industry generated about $537 billion in total sales last 2017 with a continuous growth rate due to easy and fast online ordering system. There are more than 10,000 catering companies in the United States, employing about 110,000 people in total. Most of these companies are small and locally controlled and do not account for a large part of the market share. The demand for their services is higher in densely populated areas.

The largest catering market in Asia and the second largest in the world, China achieved an estimated revenue of US$616 billion as reported by the China Cuisine Association. At the moment, it has around 5 million companies active in the restaurant sector. This has been attributed to the implementation of an online-to-offline marketing strategy where customers are encouraged to order food by going to the caterer’s physical store rather than online.

Imagine how many people are choosing the convenient and practical way to serve food to their guests to celebrate life milestones. Statistics show that catering services are in demand for the following occasions: weddings, engagements, birthdays, corporate events, graduations, Christmas parties and even funerals. There is also a growing need for food services at trade shows and conferences around the world.

Reports show that the money spent on food service depends mainly on how much corporate clients or individual consumers can spend for certain occasions. This is why caterers often offer various packages and sometimes even create meals to suit the most limited budget.

Being able to cater to large groups opens up a number of catering opportunities for them, so it is rare for them to turn down any offer, deal or invitation. However, while the demand still exists, customers are less likely to request catering services during uncertain economic times.

According to Koncept Analytics market research, the top 3 factors driving the growing demand for contract and freelance catering services are people’s need for personalized food ordering, the rise of the middle class, and the continued use of the digital technology.

The 2018 analysis of the global contract catering market by Orbis Research

per segment

• Business and Industry (B&I)

• Education

• Health care

• Facilities for the elderly

• Governmental agencies

• Sports and Entertainment

By region

• North America

• Europe

• Pacific Asia

• Latin America

• Africa

• ROR (Rest of Regions)

For country

• United States

• Canada

• United Kingdom

• France

• Germany

• Others (Spain, India, China, Japan, Australia and Brazil

So what kind of food catering service would you prefer to set up in your own local community?

• contract catering

• self operated

Every website owner dreams of seeing their website on the first page of the Google listing. Rain of laser-targeted traffic, endless streams of visitors, skyrocketing sales – that’s what placing a website at the top of Google’s pedestal brings. But getting to the forefront of search results is a difficult task to complete. You should always be one step ahead of your online competitors, know what’s going on in your rival’s field, where your online rivals’ websites rank for the same keywords, etc. Only then will you be able to beat the immense competition online.

Once you’ve chosen your keywords and put a lot of effort into optimizing your website for them, it’s vitally important that you look at these keyword rankings. Tracking your website’s ranking fluctuations is crucial for several reasons:

1. It gives you a clear pattern of the competitive landscape in a particular keyword niche and allows you to assess how far you are from Google’s coveted top placement.

2. Rankings check allows you to stay ahead of the game and track search engine tweaks and updates before they negatively influence your websites traffic. If your website ranking drops for any keyword, you will be able to react quickly and take the appropriate steps to adjust your website. This way you will avoid a long-term negative effect on your traffic and sales.

3. Knowing where you and your competitors’ websites rank in search results can help you maximize the effectiveness of your SEO campaign and minimize your SEO efforts through more rational use of your SEO resources.

There are two ways to check your website’s positions for specific keywords: manually or by bringing SEO tools into play to check rankings.

The first way is very simple and does not cost a penny. All you have to do is go to Google, enter your keyword and find your website in the search results. Sounds easy, right? But what if your website just launched and isn’t in the top 100 yet? Imagine how many pages you will have to look through blind eyes in front of the monitor before coming across your site. Also, the results you get may be largely inaccurate. The point is that Google offers personalized search, so it doesn’t matter if you’re logged into your Gmail account or not, your search results will be affected by your previous search history. This is why you may get quite different results from what most other users see.

SEO tools for ranking check offer a more effective and accurate way to track your website’s positions. A good rank checker allows you to drastically reduce your SEO workload and quickly get accurate ranking data. There are many free and paid rank checkers. And here are the most popular:

SEO Book Rank Checker (Free) is a Firefox extension that allows users to easily monitor website rankings for specific keywords in Google (US and international versions), Yahoo, and Microsoft Live Search. But sometimes the results that this free rank checker provides can be quite inaccurate. The point is that Rank Checker groups 100 results per page to minimize scraping on Google. This type of grouping can cause a change in ranking when compared to only seeing 10 results per SERP.

Market Samurai (paid) is one of the most popular SEO tools on the market that also allows you to check website rankings in the Big Three: Bing, Yahoo! and Google. This application allows users to compare results with previous checks and draws progress graphs illustrating the progress of website rankings. But sometimes, for an unknown reason, this SEO tool does not provide users with correct ranking data and shows results that are quite different from what most users get on Google.

Link-Assistant.Com Rank Tracker (Free & Paid) allows users to monitor website positions for an unlimited number of keywords on over 700 search engines. Equipped with the “Competitor Tracking” feature, this ranking checker allows users to compare their website rankings with those of their top competitors so that users can compare their search engine presence and the effectiveness of their SEO campaigns. Furthermore, this SEO tool only provides laser-precise ranking results and nicely organizes ranking data into highly customizable ranking reports.