Secrets to make your web design perfect

Every day when I open the Internet, I find myself in a group of websites. I often categorize some as junk and some as useless. I just scroll down to see something that won’t make me cringe. Unless I come across something beautiful that works flawlessly in my aesthetic sense, I keep gritting my teeth with a repeated thought “Ugh! This again!”

However, every once in a while, I successfully come across a website that is a real feast for the eyes, that instantly grabs my attention, something that sparks my curiosity and I couldn’t resist exploring.

And making these eCommerce masterpieces is the holy grail of every web development agency. For the reason that nobody wants to waste their time on ambiguous, inefficient and time consuming websites.

Now, if you’ve been wondering how these sites get so perfect, here are the essentials of their secret sauce.

Keep the design attractive but minimal:

Simplicity is the key. You need to get your message out to the masses, which includes people from different demographics with different mindsets and preferences. Therefore, you need a design that meets the aesthetic and informational demands of the target audience.

Descriptive websites worry visitors as they face difficulties in finding the desired content. Nowadays, people love sites with minimal, but very important information. Everything from color selection to contrasts, fonts, data-fill forms, call-to-action buttons, and pop-ups (best avoided) should be kept to a minimum to improve the user experience.

Parallax design is still trending. But when it comes to SEO, businesses with custom templates and single page layouts can attract more traffic and leads.

E-commerce sites now come with custom content management systems that offer remarkable support to site users; be it administrator, suppliers and buyers. It also results in a better user experience which, in turn, helps marketers with the search engine optimization process.

Don’t forget to add the search bar prominently on your home page, even if it’s not your eCommerce site. I often get irritated when I need to search for something on a website. this usually happens in the case of websites that offer services, such as IT consulting companies. Search bars do not involve a lot of effort in design and development, but they provide ease in the user’s life because they instantly get the desired results for what they are looking for on the website.

One page template, multiple grids:

Do you have a small startup or want to promote your physical store online? Parallax web design is the solution. But it’s not enough even for a medium-sized eCommerce business. In that case, you need to offer an exceptional user experience.

Minimal UX/UI design not only helps deliver a flawless user experience, but also acts as a game booster for search engine optimization. Reason? It makes web design more logical and understandable with stunning visual quality. Furthermore, each of the website design elements is easily determined by both visitors and search engine crawlers.

As you tend to keep the navigation clear and simple, you can grab more people’s attention. It is an obvious fact that visitors to the site tend to abandon the site if they do not find the desired information within a few seconds of their arrival. Therefore, always place your business messages and essential products or services on the home page.

Don’t overcrowd the home page. The website menu is the first thing most people check when they visit any website. Just like the navigation wheel on the ship, this menu directs the user to different pages with relevant information that they are looking for. Keep it prominent by placing it in the top half of the main web page.

Always use additional buttons with a short and clear call to action. For example, if you want to direct the site visitor to another page for more information, then ‘Read More’ or ‘Explore Here’ is the right click. The most generic and frequently used button is ‘Click here’ which directs users to the appropriate page.

Place substantial value on responsiveness:

E-commerce is about digital business solutions. Your website design should also complement your digital needs, the most important of which is capturing the attention of mobile users. Here, the responsiveness of the website has a considerable advantage over all other factors.

Search engine crawlers will not index your website if it is not responsive across all digital platforms: browsers and mobile devices.

Survival, in today’s fast-paced digital millennium, is for the quickest. Fast loading of a website (2-3 seconds) means that the user will instantly get the desired information. Therefore, it tends to stay longer on your site, which means that your site’s bounce rate will not reach the alarming situation. The higher the bounce rate, the worse the site’s ranking in search engines.

Responsive websites generally have lower bounce rates – visitors are more likely to stay on your web pages for an extended period of time. Google’s mobile first index is essential for websites to speed up their loading period, like a flashback. Now, it will ask for the reasoning.

It’s required because now, search engine crawlers also index websites through their mobile versions. And, in case your site is not mobile friendly then it will not be indexed by crawlers and hence you should forget about top rankings in search engines.

What other thing?

Avoid interruption ads by all possible means as they impede the user experience process. Pop-ups are the most worrying smartphone users due to the small size of the screen compared to desktop screens.
short video backgrounds They are also in fashion, but you have to do it carefully. Embed videos with fast loading speed so they don’t leave any negative impact on your search engine optimization and marketing efforts.
Persuasive content with precise alignment it makes a website too attractive to attract the viewer’s attention. Keep visual content to a minimum and focus on proper positioning in textual content that complements the overall web design.

The verdict:

Your eCommerce website design should offer a flawless user experience. It will be easy to use when you incorporate the following functions, which are necessary for unified functionality.