Simply adding Google AdSense on a website will not generate income by itself.

There should be a large influx of guests clicking on the ads on the website. For this reason, Internet marketers need to go the extra mile to drive more traffic to the site.

How do you do this? This is where SEO for AdSense comes into play.

What is SEO?

SEO, or search engine optimization, is the technique that aims to ensure that a particular website is easily accessible to Google and other search engines and to increase the likelihood that the website will be discovered by these search engines.

Internet users tend to refuse to click on various pages on SERPs (Search Engine Result Pages).

Therefore, the ranking of a website in a search engine is vital to attract more visitors towards the website.

When a website naturally ranks higher in inorganic search results, it also gains a higher chance of being found and visited by an Internet user.

Listed below are the strategic steps to use search engine optimization to earn more revenue through AdSense.

1.Tools

Getting help optimizing a website full of AdSense is certainly a great idea. One of the helping hands that one can have is software or a tool created especially for optimization.

A good keyword research tool is a valuable investment a publisher can make. This tool not only provides how many searches; it also provides how many rival pages.

Reports a calculated competitive power to allow publishers to determine which keywords are worth targeting.

2.Investigation

After installing a couple of valuable SEO tools for AdSense, it would be less difficult for publishers to search for the best keywords.

However, whether or not software is installed, publishers should strive to do keyword research so they can choose the keywords they want to target on a given page.

Once they’ve identified the target keyword, they now need to make sure they can be found in the page URL, in the title, in the opening paragraph, maybe sometimes in the body, and in the closing paragraph. Consider the keyword density.

3. Focus

Target only one keyword for each page. Do not jump from one topic to another.

Otherwise, the AdSense ads may not match the content of the web page and the pages may be indexed correctly.

4. Simplicity

Keep the page source code as simple as possible. By doing this, AdSense ads and search engines understand specifically what the web page is about and can easily extract keywords.

Avoid using too many inbound links unless they are your targeted keywords.

5.Happy

No matter how efficiently a keyword is researched and targeted, if the audience is not compelled to stay on the page and read the content, AdSense marketing efforts are useless.

How would readers be motivated to click on an ad if they haven’t read the page and aren’t interested in the topic?

The content of all pages must be unique, attractive and informative. It’s also a good idea to interact with others in discussion forums to find out what people are excited or concerned about.

6. Update

Staying current means constantly checking search engine rankings for specific keywords.

This can give the seller a view of how the AdSense ads are performing.

If the web page does not appear on the first few pages, try checking the title and the first and last paragraphs. Sometimes just altering a few words can make all the difference.

True job security is an illusion. A job can only exist if there is a definite need for the company’s products and that particular job is absolutely necessary for the product or service to be delivered to the marketplace. A job only exists if there is a need for the service and a person to provide that service.

The same is true for network marketing, there must be a need for the service provided by that company.
Many Network Marketing and MLM companies tend to focus heavily on health products as they recognize that there is a booming market for health products. But are these the solution to the economic crisis?

For network marketing to be the solution to the economic crisis, you must have a demanded product that addresses the core (heart) of the financial economic crisis. Some will do well with health products, but that does not solve the financial crisis. It will replace some income in the short term but that will not fully solve the economic crisis.

What will he do?

Financial Education, Investments, Cash Flow.
A product that helps create wealth in all aspects of life; Financially, physically and mentally. This product will not only make your members rich now, but in the future as well.

That is the best solution to the economic crisis by empowering any individual who actually uses it to become rich. The Brilliant product alone is not enough, in Network Marketing you must be able to effectively market the product, without effective marketing, a wonderful product cannot sell itself. The perfect combination is a professional marketing system and a platform used to reach the world with a product to solve individual economic crises and the economic crisis in general.

Vintage style with a chic twist can make anything look great. From home interiors to books, vintage has a great, authentic feel. Nowadays, people love to do something different and original. That is the reason why wax seals are back in the game. When royal families and courts used to send letters and summons, they used to seal the envelope with wax seals in the old days. These seals usually have the mark and impression of the court and the royal house.

Well those days are gone. But, the culture of making wax seals has somehow seeped into the 21st century. Many people like to use wax seals to seal their invitation envelopes and greeting cards. But is that it? Are these stamps only to be used to seal invitations? No, they can be used in various ways, such as:

table napkins

Yes, one can use these wax seals on table napkins. Take a ribbon, tie it around the napkin and place the wax seal on it. The person will open the napkin by breaking the seal. No, without a doubt, this will make any dinner or lunch much more classic and elegant in its own way.

seal the gift

Gift wrapping as the festive season approaches is also something many like to delve into. From choosing great wrapping paper to making your own wrapping paper and using little ribbons and elements, people like to spend their gifts wrapped. Why not make these gifts more fun and vintage looking? Just add wax seals on the gift wrap to make it look better.

bouquets

People like to give flowers to their loved ones on some special day and sometimes just like that to show appreciation. Those who want to add something special to the bouquet can use their personalized wax seal. They can be used to make a stamp and then added to the bouquet. It can be quite easy if the flowers are wrapped in any paper wrapper or fancy plastic wrap from the stem.

baking

Yes, these wax seals can also be used for baking. For those who want some flair and personalization for their baked goods, wax seals can be a lot of fun to use. One can use these stamps on the cookies after they are baked. Or you can make chocolate coins using these stamps by placing them on top of melted chocolate. These coins can then be placed on cupcakes, cakes and bake a nice decoration. Without a doubt, these stamps are quite versatile when it comes to giving a personalized touch to pastries and items.

Personalized

Those who are in the habit of giving small trinkets to their friends and family can simply purchase a personalized wax seal and use it to seal the gifts. These stamps can be used on greeting cards, wine bottles, stationery like journals and journals, etc. It’s all about how creative one can be with these wax seals.

Like a good spring cleaning, an economic downturn presents an excellent opportunity to thoroughly reassess and, if necessary, reorganize existing channel schedules. But be careful! Unlike sorting through items in your basement or garage and placing them in junkyards or “keepers,” judgmental decisions regarding channel shows and partnerships are more complex than the question “Should I stay or should I go?” ” posed by The Clash in a popular song from the 1980s.

Underperforming distribution channels are a major source of frustration, though lagging sales during tough times are a little easier to understand (but not accept). Before you rate your partners’ performance, and certainly before you recklessly brandish your red pen to signal your failure, take a deep breath and ask yourself the first of many questions: “What did you hope to accomplish through this channel program?”

While the response(s) may be highly predictable, such as gaining consistent incremental revenue, increasing geographic coverage, reaching new end-user groups, or simply achieving greater market coverage without hiring For additional internal information, these objectives are essential elements for an effective evaluation and possible reorganization of your channel program.

Don’t stop there. You may need to convene an all-inclusive meeting of the minds, encouraging an open and candid discussion between senior executives and sales people from your own company and your channel partners. Just as important, you need to survey a full spectrum of end users, from your oldest and best customers to budding buyers who need attention to grow.

Only after everyone is involved will you be able to accurately and objectively assess your original and existing business objectives and determine if and how your channel program needs to change. In addition to synergies with your overall business goals, ask yourself and your partners the following:

o What is the rationale for your existing channel program? Have you strayed unnecessarily from your original intention or goal? Or have changes in your business or the economy in general dictated changes?
o Are there effective criteria to measure the success of your program? What changes should you make to achieve a more meaningful and accurate measurement?
o Aside from increasing product and service sales, what behaviors are you trying to inspire among your channel partners? Are the carrots you provide tempting enough? Or are they the size of a snack?
o Is your suite of products and services current and in demand?
o Do you have a channel program execution strategy firmly tied to your overall business objectives?

There’s no question that your channel program and partners are the keys to your organization’s success. Its encouragement of an open dialogue between all partners will clear up any misconceptions or misunderstandings, providing a level of satisfaction and mutual benefit that far exceeds the temporary good feelings evoked by a clear garage or basement.

Staff scheduling is no easy task. Managers are constantly faced with issues like overlaps or double assignments. That is why an efficient and optimal scheduling system can be useful.

Our previous post titled “Finding the Right Fit: The Programming Tools You Should Be Looking For” outlined four of the most basic features a programming tool or program should offer. In addition to assisting managers and supervisors with event planning and employee scheduling, these tools should also have a user-friendly interface and navigation that won’t intimidate the user, and should help reduce company costs by reducing paperwork and hassles. related expenses.

But beyond this, what else can a programming tool offer? While the basics are enough, a scheduling tool that offers more features for managers and employees alike is much appreciated, especially if it means more flexibility and convenience. With all the possibilities open when it comes to computer technology, there’s no question that programming programs and tools can, and should, offer more than just the basics.

Here are some questions you might want to ask to see if there’s anything else you can get out of that programming tool you’re considering buying.

1. Do you allow multiple views? As the person in charge of employee scheduling, you’ll definitely want to view your employees’ tasks and activities on a daily, weekly, and even monthly basis for better tracking and control. Therefore, your scheduling tool or program should offer flexibility when it comes to viewing employee calendars. Check that your scheduling system allows you to easily switch from one calendar view to another.
2. Do you offer customization options? The purpose and use of a programming tool may vary depending on the nature and needs of your business. But since you’re investing in a system that’s meant to help you better optimize your operations, you might as well get a program that can do a number of things for you. Your scheduling tool should allow for more customization so you can tailor its usage to your business needs. For example, check if the tool allows you to also enter the skills of your employees and the skills required for a particular task so that you can make a comparison between the skills of the employees. When you do staff scheduling, for example, you can assign someone more suitable for a task, since the system can extract and match the skills of your employees with the skills required for the task. This type of filter option is a custom feature offered by some programming tools that you may find useful.
3. Do you offer sync and access on other platforms? Some employees work remotely; others are based in the field and may not be in the office regularly. It is ideal if the system used in staff scheduling also has synchronization or access options on other platforms. This can include email synchronization so that an alert automatically goes into your employees’ email, allowing them to check for new assignments via email, without having to send them more emails, as your scheduling tool will do so. does for you. Another example is automatic synchronization with your employees’ online calendars.

A scheduling system is part of a business’s investments, and like any other investment, it should be something that can offer a wide range of services to help make business operations more efficient. It’s always worth checking to see if your scheduling system can do more for you and your business.

MODULE 1

CHAPTER 15

HOW TO SEND TRAFFIC TO YOUR WEBSITE 2 – PAYMENT METHODS

1.0 INTRODUCTION

2.0 OBJECTIVES

3.0 MAIN CONTENT

3.1 Social networks

3.2 Create email list

3.3 Start a self-hosted website or blog

3.4 Pay Per Click – AdSense

3.5 Google AdWords

3.6 Advanced content marketing strategy

3.7 Host a free seminar and sell your product

3.8 Copying other sellers

4.0 CONCLUSION

5.0 SUMMARY

6.0 ASSIGNMENT

1.0 INTRODUCTION

I am going to describe more than six paid methods to drive traffic to your website where you sell your product.

The website can be an entire website, or just a blog, or even a third-party website (in which case, the business and its affiliates selling your product will do the work for you in their own way, which may include or not the ones under discussion). here.

2.0 OBJECTIVES

1. To discuss effective paid methods to drive traffic to your website or blog.
2. To point out where to start spending your ad budget on paid methods as a beginner.
3. Provide useful resources (links) to help students understand as quickly as possible

3.0 MAIN CONTENT

Actually, there are so many ways to drive traffic that they can never be exhausted in our one-chapter discussion. In addition, more new forms emerge almost daily.

One thing is for sure though, wherever you have uploaded your product to sell, you will need traffic flows to evaluate your product for potential purchases.

Some of these methods are quick and easy, but others will sometimes produce returns, but you need to apply them all in your short and long term profit planning strategy.

You may also need to experiment with them one after the other to decide which ones are effective in your chosen niche market.

As stated in the last chapter, it is possible that after you have made enough money with the free methods you decide to expand your business using these paid methods. You may also decide to take the fast track to success.

So go ahead with them ab initio if you have a good budget and want a breakthrough ASAP.

But until you master them, I have a warning here for you.

Take them one after the other, master each one very well before moving on to the next. That way, you won’t burn through your cash too quickly without significant returns on your investment.

The following are places where you can spend your advertising dollars with good monetary returns.

3.1 Social networks

1. Facebook
2. instagram
3. Twitter
4. Youtube

All of the social networks listed above have paid and free versions of advertising. The good thing about them is that they can be relatively cheaper and very effective in terms of return on investment on advertising dollars.

Facebook, for example, can bring you unlimited traffic even for as little as $0.01 cents. And it’s very easy to use.

Search for FACEBOOK ADS AUTHORITY, learn how to set it up and apply it in your business and you will see a steady increase in profit from month to month in your business.

3.2 Create email list

Frankly speaking, if you are a marketer without an email list, you have a hobby, you are not a jet in the business.

Well, you may earn some money here and there from time to time, but if you want to have a steady stream of income from your online business that will allow you to make a decent living, then set up your mailing list ASAP. By now, it goes without saying that the money is in the list, I’m sure you’ve heard this many times before.

3.3 Start a self-hosted website or blog

By now, it should be clear from our discussion that if you have your own product to sell online, it’s best to use a multi-pronged approach to marketing it online.

This means that even if you set it up on a third-party website to sell it, you must also set it up on another website where you are in control of everything. This is a good idea as the other website can remove your product from the list at any time with or without warning or even explanation.

But on your own website you can set the terms and conditions that suit you best, use multiple approaches to marketing like OTO, Downsell or Upsell to suit the whims and whims of your business. Blogging about your product also provides other sources of income and freelance avenues to discuss with your customers. This will provide useful inputs for the revised version of the product.

3.4 Pay Per Click – AdSense

One of the best ways to drive targeted traffic to your website is to use Google Search Console to submit your URLs. This is a crazy way to drive traffic to your website.

It’s a crazy way because instead of you paying for the traffic, the traffic will pay you. Google AdSense when used correctly in this way, although it is a free tool, will work in reverse to pay you for the traffic that visits your page instead of you paying for it.

Check out this article and the accompanying links to learn how to set it up correctly so that it brings paying traffic to your website to view your product:

“Google Clicks and Impressions Tips to Increase Traffic to Your Website” might also be helpful if you’re interested.

3.5 Google AdWords

This is the science of internet marketing advertising. The method is precisely proven because it can work in any niche market and online or offline business.

Perry Marshall is the number one world renowned teacher of this subject. You can google his free video if you want to learn more.

3.6 Advanced content marketing strategy

Your content marketing strategy should go beyond the free ezines you’re using to submit articles with your review page links and a resource box.

On a professional level, you need to be doing serious stuff like the ones discussed in this article and quoted in this document.

Kissmetrics also shares some thoughts on ’17 Advanced Methods for Sharing Your New Piece of Content’

3.7 Host a free seminar and sell your product

This is the pinnacle of internet marketing and whatever marketing approach you are using aim to finally land on this top method, gotomeeting is one of the easiest platforms to use.

It is a paid platform, but it also comes with an initial 30-day free trial period. You can check online for other platforms.

Although the seminar is meant to be free to attendees, there’s nothing stopping you from marketing one or two of the typically high-end product in your marketing funnel.

Look for some guidance if you are not a techie. This marketing approach can be quite rewarding.

3.8 Copying other sellers

One of the advantages of Internet business is that trends change frequently and can be very fast. The few marketers who pick up the new tricks early always benefit immensely. So, always keep your fingers crossed and check back from time to time to see what others, in particular the Masters, are doing in the market.

Sell ​​your products and run your website or blog like others do and you won’t be left behind. The easiest way to do this is to join other people’s list, forum, and even membership sites where they explain this business.

This way, you can take your own approach while also adding your own twixt, specialty, and talent to make your methods unique.

4.0 CONCLUSION

The flavor of the pudding, they say, is in the tasting. After implementing these simple yet powerful methods to generate profit in your bank account, you are now ready to take your business to the next level, which is Automation.

5.0 SUMMARY

I carefully chose to describe just these few traffic-generating methods for a good reason: to avoid information overload.

As you get ready to practice them, you will see how powerful these methods are in boosting your business. In fact, you don’t need millions of ways to drive traffic to your website to make your business profitable.

Just take one method at a time, master it, and then move on to the next. You will soon realize from your practical experience that one or two methods are enough to build your business to a profitable level.

6.0 ASSIGNMENT

Start with Facebook. Learn how to use Facebook Ads Manager to promote your business.

Last week I was asked to give a presentation at the IBM Tivoli User Group on Identity & Access Management In The Cloud for IBM employees, IBM Business Partners and customers of IBM Tivoli Security products. I soon realized that my first problem was going to be to define The Cloud. Not everyone I spoke to before the performance knew what The Cloud was!

So what is the cloud?

The cloud seems to be a very thrown around term these days and for many people it just represents everything that happens on the internet. Others, however, are a bit stricter with their definition:

“For me, cloud computing is a business extension of utility computing that enables the deployment of highly available, elastic, and scalable software applications, while minimizing the level of detailed interaction with the underlying technology stack itself. “.

“Computing on tap: You literally get what you want out of a plug in the wall.”

“Cloud computing is just a virtual data center.”

Wikipedia, of course, has its own definition.

Cloud computing is the Internet-based development and use of computer technology. In concept, it’s a paradigm shift whereby the details are abstracted away from users who no longer need knowledge, expertise, or control over the “cloud” technology infrastructure that supports them.

Of course, there are different levels of computing that a cloud provider can offer. The use of a particular software application (for example, Google Docs) is just one of those offers. Another would be similar to a software development platform (think Google App Engine, Microsoft Azure, and Salesforce force.com). Then, of course, there are raw infrastructure services: servers provisioned “on-tap” for end-user use (for example, Amazon Ec2).

We are probably all users of Cloud services if we think about it. A quick look inside my Password Safe vault reveals almost 300 different user ID and password combinations for services on the web, including:

• blogger
• Twitter
• Facebook
• LinkedIn
• Google Docs
• gmail
• screenshot
• ChartGo

The business model

While it’s easy to see how personal use of cloud applications has grown in recent years, it may be more surprising to learn how business is embracing cloud use.

According to EDL Consulting, 38% of companies will use a SaaS-based email service by December 2010. Incisive Media reports that 12% of financial services companies have already adopted SaaS, mainly in the fields of CRM, ERP and HR. And our friends at Gartner estimate that a third of ALL new software will be delivered via the SaaS model by 2010.

My guess? SaaS is already happening in the enterprise. She is here and she is here to stay.

With any change to the company’s operating model there will be implications, some real and, just as critical, some perceived.

In the Perceived Risks category, you would place risks such as loss of control; store business-critical data in the cloud; cloud provider reliability; cloud provider longevity Of course, these are just perceived risks. Who’s to say that storing business-critical data in the cloud is less risky than storing it in the company’s own data center? There may be different attack vectors that need to be mitigated, but that doesn’t mean the data is less secure, does it? And who says the company has to lose control!

However, the real risks would include things like the proliferation of employee identities across multiple vendors; compliance with company policies; the new attack vectors (already described); privacy management; the legislative impact of data storage locations; and of course user management!

cloud standards

As with any new IT delivery methodology, a number of “standards” seem to appear. This is great as long as there is widespread adoption of the standards and large vendors can set a specific standard. Thank God for:

• The Open Cloud Manifesto (http://www.opencloudmanifesto.org/)
• The Cloud Security Alliance (http://www.cloudsecurityalliance.org/)

These guys, at least, are trying to address the issue of standards and I’m particularly pleased to see CSA Domain 13 on Identity and Access Management insisting on the use of SAML, WS-Federation and Liberty ID-FF.

Access control

And at that point, the various cloud providers should be congratulated on their adoption of security federation. Security Assertion Markup Language (SAML) has been around for over 6 years and is a great way to provide a single sign-on solution to your enterprise firewall. OpenID, according to Kim Cameron, is now supported by 50,000 sites and 500 million people have an OpenID (even if most don’t realize it!)

The problem, historically, has been the problem of ownership of identity. All the major providers want to be the Identity Provider in the “federation” and Relying Parties were few and far between. Fortunately, there has been a marked shift in this stance in the past 12 months (as supported by Kim Cameron’s numbers).

Then there are the “middlemen”. Those companies designed to make the “federation” process a lot less painful. The idea is that a single sign-on for the broker will allow broader access to the SaaS community.

Simplified and Ping Identity seem to be the thought leaders in this space and their marketing blurb looks comprehensive and impressive. They certainly check the boxes marked “Speed ​​to Market” and “Usability,” but again, those perceived risks can be problematic for the cautious company. The “Keys to the Kingdom” problem rears its ugly head once again!

identity management

SPML is to identity management what SAML is to access management. Good? Well almost. Service Provisioning Markup Language (SPML) was first ratified in October 2003 with v2.0 ratified in April 2006. I guess? We need another round of ratification! Let’s examine the evidence. Who is currently using it? A Google search returns very little. Google Apps uses proprietary APIs. Salesforce uses proprietary APIs. Zoho uses proprietary APIs. What good is a standard if no one uses it?

Compliance audit

Apparently, forty times more information will be generated in 2009 than in 2008 AND the “digital universe” will be ten times bigger in 2011 than it was in 2006! Those are staggering numbers, aren’t they? And most of that data will be pretty unstructured, like this blog or my tweets!

The need to audit the information we publish in the digital universe is greater than ever, but there is no standards-based approach to compliance and auditing in the cloud!

Service providers are the current custodians of the Compliance and Audit process and will likely continue to do so for the time being. Actually, service providers are quite good at this, as they have to comply with many different regulations in many different legislative jurisdictions. Typically, however, they feature Compliance and Audit dashboards uniquely tailored to vertical markets.

It’s understandable, I suppose, that for a multi-tenancy service there will be complications in separating the data relevant to the company’s compliance check.

moving to the cloud

There are vendors claiming to be able to provide Identity Management as a Service (IDaaS) which sounds great, doesn’t it? Take all the pain out of delivering a robust enterprise IdM solution? In practice, however, it works well for companies that operate solely in the cloud. These solutions already understand the provisioning requirements of large SaaS operators. What they can’t do as well, however, is provisioning our business systems. It is not enough to assume that a company works all of your Active Directory instance, after all. Also, we must remember that using an IDaaS is like giving away the “Keys to the Kingdom”. Remember our perceived risks?

An alternative is to move the enterprise IdM solution to the cloud. Existing installations of IBM Tivoli Identity Manager or Sun Identity Manager or {insert your favorite provider here} Identity Manager could be moved to the cloud using the IaaS model: Amazon EC2. Investment in existing solutions would be maintained with the added benefit of scalability, flexibility and cost reduction. Is this a model that can be easily adopted? Certainly, as long as the company in question can understand the notion of moving the “Keys to the Kingdom” beyond your firewall.

Conclusion

The next generation of users already knows the web: SaaS is here to stay, and SSO is finally within our reach with only a handful of big players holding off when it comes to implementing standards like SAML v2.0. It was also intriguing to play around with Chrome OS last week (although it was an early prototype version). The integration of desktop login with the web only makes things a bit tighter (Google-style, of course).

Provisioning (whether just-in-time or preloaded) remains the critical point. Nobody seems to be using SPML and proprietary APIs abound. Nailing this down will be critical to mass adoption of SaaS solutions.

While provisioning is the current pain point, however, governance, risk and compliance will be the next big topic on the agenda. The lack of standards and the proliferation of point solutions will surely start to hurt. Here, however, I’m running out of ideas…for now. It seems to me that there is an opportunity for a thought leader in this space!

The public relations department is solely responsible for establishing and maintaining the company’s reputation and ensuring that crisis situations are dealt with quickly and tactfully when they occur.

Whether the crisis is completely unexpected and happens out of the blue, or whether it’s a crisis that the company knew about in advance but hoped would never come to light, that’s what the company’s public relations department writes. In their damage control press release they ultimately decide the fate of the company’s future with its customers.

The press release is the main tool in any PR department’s damage control management kit that can be used for the sole purpose of turning the hell out of a company completely. This is all well and good for large companies that have the money to afford a good public relations department, but what about smaller companies? Some may enlist the help of a PR firm in the form of a consultation, but if that too is an unaffordable option, they may have to write one themselves.

So how do companies write an effective damage control press release? Here are some guidelines on what to include.

1 – State the facts and tell the truth

The press release should provide the public and the press with key facts about the crisis, in response to what is already in the press or about to be published. Denials and fabrications of the truth must be avoided at all costs. as this could have serious implications. Be careful if there is a possibility of a possible lawsuit as a result of the crisis, or even because this could irrevocably damage the company’s reputation if the truth comes out at a later date.

2 – Take responsibility

Whatever the situation, if the company is responsible for what happened, then it is critical that they take responsibility for their actions. Even if the crisis is the result of the actions of an individual employee, the company still has to take responsibility so that the public does not think that the company is simply using the scapegoat or ignoring the problem to keep the brand image squeaky clean.

Not taking responsibility is more likely to further weaken public opinion about the company.

3 – Express concern and act

The type of language used is of paramount importance. The company needs to express empathy and concern at the appropriate level so that its clients, the public and the press understand that the company apologizes and cares about its clients and not only about the negative impact that the crisis is having on its business.

The company needs to explain what appropriate action it is taking to bring the crisis to a successful conclusion. If the crisis is one that has resulted in health and safety issues or has an environmental impact, then the public must be assured of their immediate and future safety. Depending on the nature of the crisis, the company should also mention any compensatory measures it is taking or has implemented.

At the end of damage Control Press Release, The company should include positive details about its business to remind its loyal customers why they choose to do business with them. The company should also include details about what they have learned from this bad experience and what future proofing steps they are taking or have already implemented to ensure that a crisis of this nature never happens again.

The numbers. According to statistics, nearly 80 percent of adults in the United States have some form of consumer debt. Owing money seems to have become a way of life, although a staggering 70 percent of those in debt find their debt load undesirable. The question begs to be asked, “why do people put themselves in such a position to get into debt when they don’t want to be?”

The answer to the question is not simple and clear. In some cases, it may involve personal spending habits, while in other cases it may be related to a set of unforeseen circumstances. Either way, debt can cause unhealthy stress, and sometimes people can be quick to judge. Neither being stressed nor being judged is particularly helpful and can lead to depression, feelings of failure, and strained relationships, among other negative things. So perhaps a better question to ask is, “what can someone in debt do to change their circumstances and find a way out?”

A pull in different directions. Sort of like raising kids, there’s no one “correct” way to do it, but everyone seems to have an opinion on the subject. As a consumer looking for answers, it’s all too easy to get sucked into one camp or the other regarding which regimen to follow. There is no shortage of financial experts, books and methodologies geared towards people who need a little financial wisdom. The problem is that many of the prepackaged debt settlement programs treat the journey to debt freedom as a cult-like religious following rather than a progression toward financial education and financial independence.

Rather than take a “one size fits all” approach, it’s important to consider debt, income, expenses, and financial goals in context with the person’s home, habits, and goals. There are two parts to the debt repayment equation: the math and the individual’s lifestyle. To be effective, any solution to get out of debt must address both.

The method. The math is the easy part. Mathematics is sterile. Mathematics is cold, practical. It is not influenced or affected by opinions or emotions. It is predictable, no surprises. Unfortunately, however, it is also very misunderstood or perhaps intimidating to people who are not math or analytics experts.

Tea Lifestyle part is what is difficult. Anyone who has ever made a New Year’s resolution (and failed) knows exactly what that means. People have the best of intentions to improve their situation in life, but along with the temptation and emotional ups and downs of triumphs and setbacks, people’s “wants” often win out over their “needs.”

Between the two, it is essential to find a workable balance. Here’s the meat and potatoes of a good, solid, and deliverable plan to get out of debt and start making progress toward healthy finances:

• Brainstorm and scale quantities. People are rarely successful if they make drastic changes or take their clothes off at once. Small cumulative changes make big differences. Order the medium instead of the large. Turn the thermostat back two degrees in the winter or up in the summer. Find out what isn’t being used, like landlines or premium TV channels, and scale it down. Then calculate the monthly savings, and instead of spending it elsewhere, apply it toward debt.

• Create a budget. Creating a budget is more than putting planned numbers in rows and columns and then trying to live by them. Budgeting effectively involves brainstorming ways to reduce costs without reducing quality of life. It is an example of finding the balance Between the math and the Lifestyle. By applying brainstormed savings and reduced amounts toward debt repayment, family budgeting allows for progress toward debt-free status without drastic lifestyle changes.

• Redirect cash flow. Instead of directly depositing paychecks into a zero percent interest checking account, perhaps open a high-yield online savings account with 2% to 3% interest. Let the money accrue interest in the account, and then move the money around in batches once or twice a month for bill payments. The end result, simply by redirecting your cash flow, will add substantial resources to effortlessly pay off debt.

A few simple changes in habits can make paying off debt simple and easy without having to live on beans and rice at every meal. In most cases, minor changes that require little or no sacrifice will produce the benefit of cutting years and potentially thousands of dollars in interest off consumer debt.

As a general rule, people adopt habits that do not deprive them of what they want. Therefore, a balance between math and lifestyle is the key to sticking to a debt payment plan rather than systems that rely on willpower or require self-deprivation. Taking the time to improve financial education can make it possible to “have your cake and eat it too”.

In shaping your social media strategy for your business, Instagram is a great mobile marketing app that can effectively translate your company’s marketing strategy. While Instagram isn’t the only tool that has proven itself for businesses, it’s hard to ignore, as it’s currently valued at a billion dollars and has over 80 million users. There are many ways that Instagram can be of great benefit when promoting your business: marketing strategy, philosophy, and brand image. Here are some key tips to keep your Instagram account consistent with your marketing strategy.

Create your own unique hashtag

Creating your own unique hashtag is an easy way to build a loyal following for your Instagram business. Once you establish a name for your hashtag, be sure to promote it to your audience by posting it across all social networks and as a caption on every Instagram post. Instagram also makes it very convenient to monitor which followers are actively using your business hashtag. I recommend engaging with users who post your hashtag by thanking them personally or by reposting their photo and tagging them. By recognizing users who are actively using your hashtag, new users will be encouraged to post as well.

Geotagging your photos

Geotagging your photos on Instagram will allow your business to engage your community on a whole different level. By geotagging photos, your followers will be able to see the location(s) of your business whether it is: a retail store, restaurant, or office. Geotagging is another great way to increase the number of followers for your business. If you and a coworker are out for lunch at Chipotle, you can geotag your photo of where you’re having dinner. By doing so, Instagram users who also geotag this same location will be able to see your photo, hopefully encouraging them to follow your business account.

Encourage Employee Postings

Some of your most loyal promoters should be your employees. Encourage your employees to actively participate in posting photos to your company account several times a week. By having your employees on board, users who follow your account will appreciate being able to learn more about your company’s employees. As long as you set clear guidelines of what is appropriate to post, you should gain a following fairly quickly due to the variety of different types of posts your account will consist of.

Connect your social media accounts

Be sure to sync all of your company’s other social media accounts with your Instagram every time you post a photo. By having all your social media accounts, your audience has a high potential connected to expand, because not all your fans and followers will follow your other accounts like: Facebook, Twitter, Tumblr and Flickr. Syncing all of your other social media accounts not only allows for additional content, but also an opportunity for more frequent posts.