Is your business languishing? Since he is still in business, it is evident that the business was doing well at one point. The good news is that you have learned a lot about marketing your products and customers. The bad news is that sales are falling. The best news is that you recognize that it’s time to turn around and reinvent your business with the help of angel investors.

Although many consider angel financing to be primarily seed funding, the fact is that there is complete freedom to seek and structure financing in any way that meets the needs of angel investors and their business. Using what you’ve learned in the past, even through the mistakes you’ve made, you can reinvent your business like a start-up and come out stronger than ever.

It is also a fact that companies need to periodically reinvent themselves. However, reinvention often comes hand in hand with experience. People change, the economy changes, the marketplace changes, customer needs change—all good reasons to reinvent your business and accelerate revenue once again. Experience can teach entrepreneurs that the business is solid but that it needs a new approach to penetrate the market, a new service or product to round out its offerings, or perhaps a new look or refined brand image to successfully attract to the market niche.

It’s a shame that so many businesses with great potential end up going bankrupt simply because the owners refused to adapt. This became abundantly clear as the recession, and now the slow recovery, unfolded. The economy changes periodically and successful business can change with it. Stubbornly refusing to change a brand that has become obsolete is not good business practice, even if you have spent years building it. A brand will not be useful if the business fails because it did not listen to the market.

Marching forward Innovation

Angel investors have proven to be an important source of funding in a slow economy. By fueling start-ups by providing business funding, they are also fueling business reinventions. It also makes a lot of sense because angel investors are interested in innovation, new ideas, and new approaches. Companies decide every day to change course to better meet customer needs or a changed market. Some of the best-known reinventions, like Apple, GE, and HP computers, are textbook success stories. Large companies can find business financing through banks and equity partners. Smaller companies can turn to angel investors.

It’s a shame so many entrepreneurs refuse to turn around when all signs point in the opposite direction. The benefits of changing course are outweighed by the fear of failure, and yet that is exactly what happens in many cases: failure. Angel investors are willing to take risks if you have a strong business to reinvent yourself in a changing economy and market. Angel investors appreciate innovation and new ideas in any area, including:

Technological innovation leading to new products or services.

Exclusive brand redesign

Expansion of services or products or services to serve new customers.

Identification and attention of new market niches

As an existing business, you have a track record that shows you can run a business, identify a market, and serve customers. You can approach an angel investor with proof of success and that is a powerful selling point.

Saluting your core competencies

The core competencies of your business serve as a starting point for reinvention. They represent commercial strengths on which new products and services can be developed. Angel investors can fund innovation that breathes new life into your business, whether you want to expand product or service offerings, increase market share, or rebrand. Show angel investors the value you have to offer clients and they will have every reason to back your efforts with trade financing.