The story of your brand sets you apart from others. Otherwise it’s just one more solution to the same old problem that customers can choose from and usually without a prominent differentiator they will base their choice on price. Most of the time, you don’t want customers to choose you based on price alone. You want to be chosen because you are you.

Telling your unique story begins with these questions:

When, why and how did you start?

The best way to show authenticity is to be able to tell your audience when, why, and started doing what you do. If you can tell your story in a way that your audience engages with you, and even roots your success, even better.

How do you want customers to see you?

As you write your story, it is important to convey your values ​​and ideals in a sensible way. While you may be afraid to turn off some people, you really don’t need to worry about it. Those people are not your audience. Your audience is made up of people who can relate to your story, share your values ​​and want to be part of it.

Where do you see your business in the future?

This is where you will try to dream big and let your audience know where you see your business in the future. It also gives you the opportunity to refine consumer expectations towards what you offer rather than what the competition offers.

How you answer these questions is important.

You will have many opportunities to do so through every communication you have with your audience, be it on your blog, social media, or even through the types of products you offer.

With the answers to these questions, you can begin to build your story and weave it through everything you do.

Share through storytelling

Using an honest, unfettered communication style to tell your story, your customer stories, and the story of your products is a good start. Use in-depth relatable case studies, interviews, and blog posts to accomplish this.

Share doing good

Get involved with your community to give back something that is noticed. You don’t want to do this just to get attention, but you do want to choose something that helps people understand who you are as a business owner and what your business stands for.

Share through experiences

You and your audience are likely to share common experiences that should be discussed. The more ways you can relate to them, the more ways they will see your offerings as unique and different.

Share with the truth

Don’t overdo it and don’t “blow the smoke.” Consumers are smart today. They want the black and white truth of the matter. If it takes you 20 hours a week to do what you do and you are teaching them, tell them the truth. If you’ve had to stay up all night to work on the children’s schedules, say so.

Share everywhere

Don’t just “tell” your story on your blog in the “about” section. Tell your story everywhere. Use infographics, memes, blog posts, guest blog posts, articles, testimonials, good deeds, and every possible way to spread your story. Be your story by your actions.