What is electronic commerce?: E-commerce is the technology that enables individuals and businesses to trade, market, and do business online. The key points here are that there is no physical market and this retail model offers the flexibility that the consumer or customer can shop in the comfort of their home or office without having to worry about going to the market and doing all the shopping. We know that traffic in some cities is a hassle and the transportation element is completely erased here because the transaction is online. In the market you have to go from store to store yourself and check the various options available and this is very tedious as when people do online transactions they can check multiple options online they can see for example T-shirts that offer multiple brands. with a click of your computer mouse.

Promotional strategies: There are several promotional strategies that one can use if they want to operate an online retail store.

Popups – Website popups prove to be a great way to reach browsers. Google and other online advertisements also contribute greatly.

Networking Sites: Making a group on Facebook and Twitter helps browsers to communicate conveniently, and any special requests buyers may have can be interpreted here.

Advertising: Banners are placed across the Internet to attract browsers. These banners can direct them to your website conveniently.

Blog – Maintaining your company blog is a good option and helps maintain your company’s image as a thought leader. Keep updating your blog complete and thorough. This way you can make sure your readers don’t get lost. Readers in the future might even become your customers.

Collaboration: You can collaborate with various brands and participate in events that help in advertising.

Technology used in electronic commerce: The technology used to build a trusted site must be chosen carefully. The website can be built using the latest technology called PHP. It is easy to modify with PHP. Payment gateways must be used effectively. The user interface should be attractive, easy to use, interactive and should have easy navigation facilities. Privacy and security is one of the crucial aspects. Consumer trust is a crucial part of the eCommerce industry. Without protecting the data of your potential customers, whether it is financial data (credit card information) or personal information, an e-commerce business would have absolutely no home to get off the ground.

functionality: This explains the step-by-step procedure when a consumer shops at a typical online (clothing) retail store.

Step 1: Welcome page appears

Step 2: The user selects their category and then the item they want to buy

Step 3: Click “Add to Cart”. If you want to select more items, then you click “Continue Shopping” and then select more items and click “Add to Cart” again. This is an iterative step until you are done with your online purchases.

Step 4 – After the user has selected all the items they want, they proceed to fill in their information, which includes shipping details and all other relevant user information.

Step 5: The user selects the payment type and fills in the details

Step 6: The user clicks to accept the terms and conditions and finally proceeds to pay. A confirmation email is then sent to the user confirming the details of their order.

Thus, we see that eCommerce websites and the industry in general have a long way to go with the advancement on the technology front.