What do some advertising slogans have that make them so successful? You know what I’m talking about. There are some that you heard years ago and will never forget, like “Just do it!” from Nike. and then others that make you wonder what they were thinking. So what is it about certain slogans that make them remember and remember brands for years? Well, the following is a list of some of the most popular advertising slogans, as well as the reasons why they are so memorable.
10 of the most successful and famous advertising slogans of all time:
1- AT&T: “Get closer and touch someone”
2- Nike: “Just do it”
3- AllState: “You are in good hands”
4- Geico: “Fifteen minutes could save you 15% or more.”
5- Almond Joy/Mounds: “Sometimes you feel crazy, sometimes you don’t.”
6- Maxwell House: “Good to the last drop”
7- Wheaties: “Breakfast of Champions”
8- Campbell’s soup: “M’m! M’m! Good!”
9- Kellogg’s Rice Crispies: “Snap! Crunch! Pop!”
10-And last but not least, the short but sweet, “Got Milk?” For the Milk Campaign started in 1993.
3 common characteristics of famous advertising slogans:
1- They are Sticky and Recognizable: Sometimes this can be annoying, but let’s be real. A successful advertising slogan is always memorable and always seems to have a way of sticking around. This should be your goal too. Here are some of the most common and effective ways to do it:
-Alliteration: This is the repetition of the first consonant sound in two or more words within a sentence or phrase. For example, “You will never put better butter on your knife.” This is an advertising slogan for Country Life Butter.
-Invented words: Another technique you can try is to come up with a fun new word to be clever and stand out in the minds of your audience, like “Epileather” by Louis Vuitton, or “Innervigoration” by Gordon and Tonic.
-Word games: A pun is a pun that can be fun and unique and another great way to stand out from the crowd and be remembered. A great example of this would be the Moss Security slogan, “Alarmed? You should be.”
2- Brand withdrawal: This is another important quality of an effective advertising slogan. It is very important that your tagline helps your audience to remember your brand and who you are or what you stand for. So try saying something that can incorporate your company name, like Kay Jewelers, “Every kiss starts with Kay.” or Charmin’s, “Please don’t squeeze the Charmin.”
3- Focus on benefits over features: Another aspect to take into account when working on the copy of an advertising slogan is to include the main benefits of your products or services. For example, the slogan written by the Mercedes Benz company, “Designed like no other car in the world,” clearly tells the customer that a Mercedes will be built better than any other car.
With every ad campaign you run, it’s important to always focus on benefits over features. As they say, “Sell the sizzle, not the steak!” Tune in to emotions, not details and features, to ensure you create a famous advertising slogan that will be memorable and successful for years to come!
So, if your ambition is to create a winning brand with a catchy and memorable advertising slogan, make sure it is unique and connected to your key benefits and company name and you will ensure that you have a winning family slogan. that everyone knows and remembers 10 or even 20 years from now!