Email is a powerful marketing tool for any business if you take advantage of it properly.

A customer’s inbox is a distraction-free zone to which they’ve been invited, giving you the opportunity to engage their attention with more targeted offers than any other digital channel.

So it’s no surprise that the effectiveness and ROI of email marketing is incredible. Email is 40 times more valuable in customer acquisition than Facebook and Twitter. And for every $1 spent on email marketing, it generates $44 in ROI.

But as valuable as email marketing is, it’s not enough on its own. Effective email marketing is all about automation. Send the right email at the right time to the right prospects, and you’ll have customers for life who will be the evangelists of your business.

Here are 3 emails you should automate to increase sales, upsells, and profits.

1. The welcome email

You will have a chance to make a good first impression. And if your introduction to a new subscriber isn’t impressive, your follow-up campaigns won’t be either.

Generating three times more transactions and revenue per email than other promotional emails, the welcome email is the boss of your email campaigns.

When a visitor takes the time to sign up for your email list, they’re not only opting in to future newsletters, they’re also giving them access to their inbox. Don’t take his trust lightly. Calculate your expectations for what is to come.

Celebrate new subscribers with fun and friendly welcome emails. For example, you can offer them unique discount codes. This will drive sales among prospects who have just made a conscious commitment to engage more with your business.

2. The cart abandonment email

Yes, people are distracted. They go online to make a purchase and something diverts their attention. For example, they get a notification from Facebook, their phone rings, they knock on the door… and they abandon their cart without a second thought.

According to a report from the Baymard Institute, 69% of ecommerce visitors abandon their shopping cart, with 61% citing high shipping cost as the reason.

Turn cart abandoners into customers by addressing shipping costs in follow-up emails.

Can you tell the lifetime value of your customers? Are most of them likely to become repeat customers after trying your services? If so, offer them a “risky” discount so they can afford to take a hit to the front end. But if your rates are too low to compete on shipping, ask for feedback.

It won’t always convert abandoned cart shoppers, but try to contact them to find out why they didn’t complete their purchase. Use your feedback to improve your checkout process.

3. New product preview

When you create engaging and compelling email campaigns that tease new products, you’ll build anticipation for your new product. This will build a lot of support and help you achieve your project goals.

Do you have a new product coming to market soon? Create a teaser campaign to get your subscribers excited about your next release. This way, they will stay tuned for more updates and are likely to buy the product once it is available.

Teaser emails are simple because they just need to arouse curiosity, which will keep your audience interested.

what is seo

Search Engine Optimization (SEO) is an Internet marketing strategy that increases the traffic generated to websites by increasing the visibility of websites on search engines such as Bing and Google. If you can fully utilize search engines in your business, you will experience a growth rate and increase in traffic like never before.

The higher the ranking in SEO, the higher the website will rank in the search engine results page (SERP) and the more traffic will be generated to the website. Here are some research facts to show how important SEO is:

• 93% of all traffic to a website comes from a search engine;

• Every second 67k searches are performed on Google;

• Having the first position in Google has more than 34% of the click-through rate;

• Almost 75% of users do not go beyond the first page on Google;

• Almost 80% of users ignore paid ads in search results;

• 58% of all searches come from mobile devices.

Those are some of the few proven facts and statistics when it comes to SEO. Remember, this industry is always changing, so you and your business will need to evolve with it as much as possible. Below are the basic SEO strategies you would need to increase your website ranking:

keyword optimization

SEO keywords are keywords or phrases in your web content that make it possible for your website to be found through search engines. You use them according to the niche you are writing in, and anyone searching for certain keywords related to that niche can easily find your website. In this way, they help you drive the target audience to your website and increase your traffic.

Title tags

Every web content you produce should be tagged in the title. That is, the title, header, and subheadings must have at least one keyword related to the niche you are talking about. This makes it easy for Google to rank your article among others when certain keywords are searched for. It all starts from the title.

And don’t forget to make your headline informative and intriguing enough to attract your target audience.

meta descriptions

The meta description is an excerpt that summarizes the content of a web page. Meta descriptions are displayed when there are keywords related to the site being searched for in search engines. This is crucial for on-page SEO and encourages targeted audiences to click through to your website.

attractive content

This is by far the most important thing of all. What’s the point of doing all of the above if the content itself isn’t interesting? After inviting so many people to your website, what would you do if the content itself was the problem? Is your call to action strong in its own right? Are your blog posts just random information that doesn’t concern your niche? Are you writing just for the sake of it? Or even worse, do not write anything?

People won’t read something if it’s not related to what they’re looking for in the first place. This would only increase your website’s bounce rates and lower your website’s ranking on Google, which translates to reduced traffic. Be sure to do proper research on anything you are going to write on your website and add the references if necessary. Because if the content itself was missing, all the work would have been in vain.

And, if you don’t have time to write, get a content writer to do it for you.

These days, most experts will advise you to create a business plan before you decide to take the risks associated with starting a business. A laundromat is often a bit more complicated than other small business models, making the need for research, planning, and clear direction even more essential for entrepreneurs entering the coin-operated laundromat industry.

A laundry business plan will help you prove to yourself that your ideas are viable. With a plan in place, you’ll be able to set clear goals and chart a path to achieve them in an organized way. A solid business plan can become essential if you have to show it to financiers or investors before you get the start-up funds you need. Lastly, it will help you be more realistic and ask yourself some tough questions about your ideas.

In this article, we have laid out a sample laundry business plan layout. We have set out some examples of titles and content that you might consider using. Feel free to use it as a template as you proceed to put together your own plan.

presentation letter

Your plan should be laid out neatly in a folder with a cover page that describes what the report is about and who contributed to it. Your plan is likely to be read by many different parties, so you may consider attaching a cover letter to each one that specifically addresses the reader, outlining the concerns they will have.

content page

If the plan is longer than a couple of pages, it should include a table of contents. This includes a list of all headings and subheadings along with a reference page so the reader can quickly locate the information.

Executive Summary

An executive summary is a simple introduction to the report. Give the reader a brief introduction to your business plan and summarize each section of the plan.

mission status

While not essential, some companies like to establish a mission statement that describes their purpose or business philosophy. It usually covers non-financial reasons. For a laundromat, it could say that you strive to provide the best service to your customers, or that you want to provide them with a clean, safe, and efficient way to do laundry. Your mission should be to do what’s best for the customer and be better than your competitors.

Background

Provide readers with some background on yourself and anyone else involved with the proposed laundromat. Readers may want to know what your qualifications are and if you have had any experience in business or in the coin laundering industry.

Provide background on the local coin laundering industry so that readers better understand the opportunities available.

If your planning has been in progress for a while, you may want to update the reader on the stage you are at. If you are considering purchasing an existing laundromat, you will also want to describe the history of the business in this section.

business description

Give readers a basic overview of the proposed coin laundering business. When will your new unit open to the public? Where will it be found? Will you have a laundry attendant all day or just part time?

Objectives and goals

Set a list of realistic goals that you want to accomplish with the business in the first year or two. These objectives can be financial and be related to gross or net monthly profits. They could also be related to other metrics, such as number of members or customer satisfaction rates. Thinking longer term, you can also set goals to expand into new locations.

startup requirements

Before you can launch your new laundry business, you need to know exactly what you’re going to need and how much it will cost. Costs will include everything from equipment purchases, renovations, and marketing, along with professional fees and compliance costs.

Once you’ve listed everything, you can calculate your total startup cost. From here you can mention some of the options you have to finance the laundry. Mention how much you will be able to contribute yourself and how much external financing you will need.

Products and services

Review the services you plan to offer to customers. In addition to a basic machine washing service with washers and dryers, you can also offer more exclusive services such as ironing or dry cleaning. Take note of the products that will be sold on the site. Obviously, you’ll be selling laundry-related products like soap powder and fabric softener, but you can also offer unrelated products like coffee and soft drinks.

Market analysis

As a prerequisite for writing a plan, you should have done at least a little market research in the area where you propose to open your self-service laundry. You can present your findings in this section of the plan.

In your research, you should try to find out if there is enough demand for a laundromat in the area in question, and if so, exactly what kind of services people within this target market want.

You should also consider the competition you have in the local area. Create a map showing the catchment area of ​​your customers keeping in mind that customers will generally go to the laundromat that is most convenient for them to get to. Look at the strengths and weaknesses of your competitors. Will it be possible to get customers out of the catchment area of ​​competing laundromats? Can you make your service much more attractive than theirs?

Marketing plan

Set up a plan to attract new customers to your laundromat and convert them into repeat customers. The marketing component of your plan should cover everything from developing your brand, pricing, advertising, other marketing methods, and customer service.

Remember that in the laundry business you will depend on building long-term relationships with repeat customers. Not only do you need to focus on attracting new customers, but you also need to focus on satisfying and ‘over-delivering’ your existing customer base. If you retain your customers and please them, you’ll also benefit from referrals and word of mouth.

business operations

Establish a plan for the daily operation of your laundry. Take note of the equipment you will have installed and how the demands for water and power will be met. Mention how you plan to maintain the machines.

Discuss your daily staffing needs. What role will you, as the owner, take on in the day-to-day operation of the laundry? How many employees will you need and what will their responsibilities be?

What other systems will you have in place to ensure the laundry runs smoothly every day and that you can control and manage the business efficiently? Will you have a computer system to keep track of stocks and cash flows? What about a security system?

Financial analysis

Last, but most important, a solid business plan will include detailed financial forecasts over a period of two to three years. This data is best displayed in spreadsheets so you can set up a column for each month. Some companies include more than one spreadsheet to allow for different situations. You might consider including one as a best-case scenario and others that show revenue growth at a slower-than-expected rate.

Try to identify a break-even point where the business would basically be running without making a profit, but not losing money at the same time. Then you will have an idea of ​​the volume of clients that you will have to aim for. To calculate the break-even point, you need to assume an average customer spend per visit, and then calculate the number of customer visits needed on a monthly basis.

If you are borrowing money to start the business, you should also include a repayment schedule to show how quickly the loan will be paid off.

appendix

Many assumptions are made in business plans, so it is important to be able to give reasons for why you made those assumptions. Instead of guessing, you should try to include data that supports his theories. Include an addendum at the end of your plan that lists any supporting materials that do not fit neatly on the report pages. These could include maps, images, spreadsheets, tables, and lists of references and sources, to name just a few examples.

The rise of Instagram.

Why?

Since 2010, Instagram has proven to be the fastest growing social media platform. It has a user base of around 300 million and is set to grow further. So why is this seemingly simple app growing so fast? Well really it all comes down to creativity, Instagram has found new ways to share content on their platform and make the user experience more seamless. For example, Instagram stories were launched to rival Snapchats, allowing users to provide disappearing images or videos.

Sounds simple, right? Well, that’s because it is. Instagram now has more leverage over all of its users who may have been using Snapchat alongside their own app, reducing the need to use both and funneling these users to their own services.

This aggressive tactic has paid off as Instagram has surpassed Snapchat in users. Instagram stories also encourage more content sharing and give your app a chat element, allowing it to compete with all other direct messaging platforms. Innovation like this is the reason for the sudden growth of Instagram.

What’s all this fuss?

Instagram is the perfect app for sharing content through visual images. Its public is young, educated and very fond of shopping. This makes the content creative, exciting and fast. It has a different feel to platforms like Facebook and Twitter, with a focus on images rather than words. However, studies have shown that, like Facebook, it is used on a daily basis, generating a loyal and highly active user base.

This ability to engage with a younger, more creative audience is ringing alarm bells for major companies looking to advertise on social media. With high usage, there will surely be more interest in in-app advertising. However, the competition will be ripe and companies will have to find creative ways to compete with their rivals in the visual world of social media.

How can it be used for marketing?

Of course, if you want to use this to market your company or a product, you need to consider how. This is a visual platform and therefore products are generally easier to market than services. But services are not impossible to promote on the app, finding exciting ways to bring your service to life will grab the attention of the Instagram user.

Hashtags are frequently used on Instagram and staying on top of trends or even starting your own is a surefire way to engage an audience, similar to Twitter. However, one must be careful to match the hashtag to the visual content it provides, so it’s not as simple as other apps that use this technique.

Instagram is predominantly a mobile app, so content needs to be easy to read and continuously updated for a demographic hungry for mobile data. Only new and fresh content will attract attention.

Finally, Instagram Stories are a great way to personally engage with your audience, and they only last for 24 hours. Stories should be used to keep potential customers updated daily about your business and reveal behind-the-scenes content to make the user feel like they are a part of the company.

Instagram can be used to market almost anything, with a creative mind and a committed team you can create quite a buzz around your brand!

The future

With a young and educated audience using the app on their mobiles every day, sustained growth and user loyalty can only be predicted. There will be more and more opportunities to use this app for business purposes and this writer’s advice is to get in while it’s hot. It’s only going to get bigger, so get into the market before it gets even more crowded.

“GoLocal”… This new mantra to buy local, buy local and go local, etc. It has become a game changer for businesses. Eight out of ten consumers use search to find local information, which means that if your business isn’t optimized for local search, your business is missing 80% of customers. The local search engine is critical if you want your business to grow and expand.

What makes local search important?

With every Google search, a local search is happening. When someone searches for any product or service, they search with the keyword “near me”. For example, “coffee shop near me” “Thai restaurant near me”.

The statistics mentioned below suggest how local search has become essential to provide business.

• 50% of consumers who searched through their smartphones have visited local stores within 24 hours.
• 35% of people who searched through their computer visited local stores in one day.
• 73% of local businesses saw an increase in their sales and gained unique customers based on who searched for them locally.
• 68% of people suggested they prefer to search for local businesses online before visiting.
• 92% of users searched for local businesses online in 2017 and that number is growing every day.
• 86% of people look for the business location on Google Maps

To make it clearer, let’s imagine that my faucet broke. I don’t want to search the websites that Google provides for me. Rather, I’ll look to type “plumber near me” “Plumbing services near me”

The SERPS will give me a bunch of local plumbing services including ratings and testimonials as well as pricing packages. – Get it? This is how the local search engine works.

How local B2B search can be a game changer?

We understood the power of local search SEO, but if you think, who cares? Well, actually, your customer cares. Because local consumers will always rely on local search engine results to find information. So how can you improve your local search engine for your business?

The crucial parts of local search SEO include:

When it comes to local SEO, it is different from organic practices. When optimizing your business for local search, here are the immediate areas to focus on:

• Optimize “Google My Business”
• Improve your internal link structure
• Create local content
• Make sure your website is mobile friendly
• Make sure your company contact details are up to date
• Get more involved on social media platforms by adding daily posts
• Optimize online directories
• Add location to your web pages
• Optimize your meta description, content, title tags, images, and URLs

Local search engine results are based on geographic factors. It is impossible to rank based on organic SEO unless you are a big brand. Especially B2B companies where competition is tough, your business can enjoy benefits like:

• Increased web traffic
• increased visibility
• Build a loyal customer base
• Improved brand awareness
• Increase in business inquiries/leads
• Your business gains more trust through high page rankings
• usual customers
• Reduce advertising costs
• Get exposure in local business community directories
• Gets more positive reviews

To rank in Google, you need local SEO

You might be wondering what it takes to get first page ranking on Google. Well, to say the least, there are literally hundreds of things ranging from SEO best practices to ratings and reviews, optimizing the mobile experience, focusing on the user experience, regularly updating and maintaining the Google listing, and on and on.

Google’s algorithms are constantly changing to deliver relevant searches to users. Google’s “Venice Update” was one of the first changes to influence local business search. The update made it imperative for businesses to have landing pages for every location they serve and optimize them for the right keywords.

Another major release was the “Google Pigeon Update” which had several makeovers with the recent one including “Local 3 Pack” as opposed to how they used to show 8-10 businesses in a pack before.

Google recently announced another change that suggests search results are local and even more relevant.

The top half of the search results page is covered with “paid ads” and “local package listings.” Approximately 86% of customers use this list when searching for local businesses.

With the right local SEO strategies and practices, your business can appear in the top 3 searches for local packages.

Algorithms are adapting local search “near me”, so to get your business to appear higher in Google Page Ranking, you can’t bypass local search SEO.

It is a step by step process that you need to go through to appear on the first page of Google.

Local search vs general search engine

Search engine giants like Google, Bing, Yahoo, etc. use hundreds of factors to rank and index for searches including SEO keywords, inbound and outbound links, content to name a few.

Local businesses that have a physical office in a specific location will want to rank high in local search. The user is likely to search for the products/services in a specific location that they want to find nearby and easy to switch to visit. Therefore, it is important that local businesses appear in local searches.

Can local businesses rank high on search engines like Google?

It is not impossible but it is hard. Also, with each search engine, the algorithm varies, Google’s competitors like Bing, Yahoo adopt different strategies to locate businesses.

Ideally, multi-location brands have a better chance of ranking locally and organically, since they have a website to help improve their ranking when searched.

That is where organic SEO comes into play. Search engine optimization is the process of trying to make sure that search engines know what searches your business or website is relevant to. However, there are marketers who manipulate the results using SEO techniques.

Google considers search engine manipulation extremely serious and spends substantial resources trying to identify and remove it. Therefore, Google now emphasizes “local searches” more. The local search algorithm update, “Pigeon”, is giving importance to local search results, thus benefiting local businesses.

final thoughts

Currently, if you haven’t done local SEO, we recommend spending your time doing those things. It is important that your customers find you.

When it comes to local SEO, we are professionals. If your website isn’t showing up in local searches, your business is missing out on a great opportunity.

It is no longer a mystery that Facebook is one of the most profitable arenas for promoters. With over 22.9 billion monthly visitors and a relatively unlimited number of different groups, you’ll also find your desired target group. Regardless of the product you display, on Facebook you will discover your target group.

Unlike search engine optimization and content marketing, Facebook ads can certainly generate extremely good effects within days or hours of starting a campaign.

When a promotion in the right target group contains the right offer, it produces offers for you, mostly at low security costs. And if you run an ad that effectively, you can scale revenue and therefore profit by increasing display fees.

And this show can offer very good overall performance values ​​for a positive period of time until the target group is depleted.

Automation? – your friends and helpers

If you are the one running multiple campaigns in your organization or office, the daily optimization of campaigns and the critiques required for this can consume valuable time. The intent of reviews and the findings derived from them are complicated and a large number of records must be taken into account.

Tools that remember all aspects of a marketing campaign and then perform optimizations are making progress. But don’t worry, just because you handle such tools, your profession is not in danger yet. Actually, the connection between human and artificial intelligence takes campaign achievement to another level.

There are several AI automation tools that can save you time and money when running Facebook promotions. If you use the tools effectively, they will allow you to scale and advance campaigns without going through point-by-point evaluations. And this gives you enough time to evaluate the strategy.

Below I have indexed 5 tools that help you with artificial intelligence.

1. Reveal bot

The Reveal Bot is fully integrated into the Slack business chat tool. Live updates in Slack will advise you on the development and success of your Facebook campaigns. Within Slack, you and your group can get reports with unique and clear information about campaigns. For example, you can characterize impressions, rank, and clicks, and Reveal Bot tells you over the characterized time period how the campaign has improved or worsened relative to the measured values.

If an ad group or campaign isn’t performing admirably and doesn’t meet required Key Performance Indicators (KPIs), you and your group can stop it right away by slack. This way, you won’t lose money unnecessarily if your marketing campaign doesn’t work as expected. And because Slack is on your smartphone, you can easily pause your campaign or ad from anywhere and optimize it while you’re back at work.

Graphic images often say more than tables. That is the reason why Reveal Bot has a valuable layout that helps you to compare and visualize two marketing campaign metrics.

In addition, automation can be included in the Reveal Bot, which improves or not improves the campaigns, depending on the objective of the campaign.

The initial version of Reveal Bot is free. Thus, a type of characterized message, a characterized client report and robotization are incorporated. Starting at $49 there is no restriction on individual features, depending on your advertising budget.

2.zalster

Zalster is a tool intended to supplant human error with artificial intelligence. Using modern algorithms, Zalster improves your offers, spending plans, target groups, and promotions to achieve the most ideal results.

This tool has a complete control panel that displays the status or reputation of your campaigns. Zalster also offers the option of sending user-defined messages specifically through Slack. Campaign and target changes can also be made directly from Slack.

One of the most useful features of Zalster is the split test. Zalster thinks about the individual parts and learns this way. This allows some promotions to take place and Zalster determines who has the opportunity to see which ad based on the above information.

Zalster takes a large number of data points under consideration. The improvement is not only in terms of transformation, but also focuses on additional information, such as “add to shopping cart” or “include payment details”. This fundamentally enhances the achievement of campaigns against human collaborations.

Zalster is reasonable for commercial web-based websites or websites with a clear conversion goal. If you’re looking for reach or site clicks, you’re going to be disappointed with this device.

The price of the tool is five percent of Facebook’s advertising costs, but at least $495 per month.

3. Replenishment4

Do you notice that campaign performance drops after a while? This is known as “ad fatigue.” No advertising campaign is always outstanding. After a while, the target group gets depleted and performance drops.

This is due to the fact that within a described target group, only a few customers are interested in the product and convert. Since a similar promotion is displayed for a similar target group, you will reach the point where all fascinated users have been transformed and absolutely everyone else is bored of seeing your ad. That becomes clearer through ever higher CpL and better CpC.

In this type of situation, a new ad and a new innovation (photo/video) can breathe new life into the campaign.

ReFUEL4 uses artificial intelligence to know when your campaigns will lose overall performance and replaces the ad with a new ad accordingly. The tool makes use of a huge network of freelancers who specialize in creating ads. So when the main signals give the idea that the performance of the signal decreases, the device replaces the signal with another signal without you doing anything.

With such a broad offering, it’s no surprise that this tool starts at $1,000 each month.

4. a goal

AItarget automation allows us to manage advertisers, offers and spending plans for complicated campaigns with various promotions, areas and target groups. Artificial intelligence learning makes things simpler and better.

Apart from complex algorithms, the tool has exceptionally fascinating data integrations. For example, Google Analytics can be associated with aitarget so that the tool can improve information from Instagram and Facebook, as well as web tracking information from Google Analytics. This makes it conceivable to calculate the lifetime value of a customer and incorporate it into campaign planning and optimization.

Leading to a variety of automations with insights from Facebook’s head of promotion and Google Analytics, aitarget takes your Facebook ad execution to another level.

The greater the scope of capabilities, then the tool becomes more expensive. There is a free version, in which there will only be automation, it does not include any data integration. Starting at $500, you’ve got the relatively full scope of features, including Google Analytics coordination, which I particularly recognise.

5. Trapic

Trapica uses artificial intelligence to optimize advertising campaigns on Instagram, Facebook, Twitter, AdWords and LinkedIn.

Simply include “Trapica” to the name of your campaign and optimization runs. The tool quickly begins to recognize what works and what doesn’t. And it will adjust target groups and offers based on Real-Time Learning on these discoveries. As such, the framework learns about each linked platform and matches the information in an algorithm to update the campaign in the most ideal way.

Finding the privilege to focus on Facebook is one of the biggest difficulties for advertisers. Trapica simplifies this undertaking. Trapica investigates changes to the website and cross-references the information with target groups, continually refining the desired groups.

Trapica also offers different features i.e. detailed target group analysis, revenue forecasting, cross-platform campaigns, distinctive statistics-based attribution models and much more.

With prices starting at $649 each month, Trapica isn’t always reasonably priced. But algorithms and functions have cost value.

Final thoughts…

Each and every tool has different functionalities. We cannot conclude that this tool is the best Facebook marketing tool. You can choose the tool by considering which one will be the best for your campaign. You can select the desired tool, with the variety of capabilities and the possibility of using artificial intelligence for campaigns on a variety of platforms.

Do you recognize different AI tools for campaign promotion? If so, write in the comments.

The question, “what is a prom girl?” is one often asked by people who have seen them at events but aren’t sure what they do. Simply put, they will be employed by a company to promote their products or brand. This can occur at specific promotional or commercial events, sporting events, or in bars and clubs. They work for a promotional company, which in turn will be hired by big companies like Budweiser or Miller.

What is the main responsibility of a Promo Girl?

Your main responsibility will be to attract customers to a business. At trade shows, this will mean attracting people to your employer’s booth or booth. They will engage customers in conversation by offering them a friendly smile and a wave. They may also offer customers free promotional material such as pens, key chains, and baseball caps. If they work for a beverage company, they may offer free samples.

What are the requirements to be a Promo Girl?

Companies in general will look for attractive and healthy girls to promote their products. For the most part, these companies are trying to entice men to become customers with them, which is why they employ girls who are physically attractive. Perhaps even more important than this, however, is that prom girls must have good personalities. They must be able to talk to many different people and convince them that their employer offers a desirable product. They should also be fit and ready to work hard as it requires a lot of energy.

Why become a promo girl?

There are several good reasons for wanting to become a prom girl. Firstly, they dress well and feel attractive, and secondly, this makes them attract a lot of attention from guys. For anyone who has an outgoing personality and likes to meet new people, this could be the perfect job for them. Thirdly, the work is never boring or monotonous, since promoters often travel to different parts of the country to attend shows and events. Finally, and perhaps most importantly, it is very well paid. Girls promoting for globally recognized brands can charge up to $75 an hour for their time.

How to become a promo girl

For the reasons mentioned above, these jobs are very hard to come by. It is a very competitive industry to enter. The best way to get an interview is to contact the hiring manager of the local promotional or marketing companies directly. Whether talking to them on the phone or in person, the quality of a girl’s personality needs to be apparent or she’s going to get nowhere. This is even more true if you are invited for an interview. If she has the winning combination of looks and personality, any company will want her to represent her.

This job plays an important role in marketing a product or brand. It has been shown that they are very effective in increasing the number of clients of companies. Being a promo girl is an exciting and well-paid lifestyle, making it a highly desirable job for many women.

In the game of search engine optimization, there are winners and losers. The difference between them is their classification. Planning your strategy is one factor; monitoring your success on search engines is another. In 2018, the game has changed yet again.

Some entrepreneurs choose to consult a digital marketing company for their SEO strategies. However, if you are preparing to see how well your site is doing in the search engines, you can familiarize yourself with the best tools for SEO.

Of course, some tools are paid and others are free. However, these tools are the best of the best and up to date, so they are probably worth investing in.

search metrics

Searchmetrics provides analytics for SEO, backlinks, and social media. They have a set of data collected per website, giving you insights and trends on backlinks, SEO visibility, and the like.

They also provide a weekly keyword ranking, which is good for gauging which keywords your website should rank for. Searchmetrics provides information on general search trends.

Google Webmaster Tools

Google Webmaster Tools is a free set of tools that helps you understand what’s going on on your website. It also explains the essentials of Google search and helps you understand how Google views your site.

One of its features allows you to browse an article the way Google perceives it. This allows you to up your SEO game, especially if your campaign is performing poorly. The data you collect from this feature can help you adjust the web page for better results.

SEMrush

SEMrush is a free keyword research tool. The website offers many toolkits, including an SEO toolkit. One of its main features allows you to connect different web pages to see how they rank for which keywords, how that page ranks for a certain keyword, the monthly search volume for particular keywords, and the like.

In addition, SEMrush also allows you to research the right keywords, compare your page performance to your competitors, analyze backlinks from other websites to yours, and take advantage of similar on-page SEO opportunities.

UpCity SEO Report Card

This tool allows you to analyze how your website ranks against your opponents. Like a real report card, the SEO Report Card gives you an assessment of your rankings, link building, on-site analytics (how well you matched your keywords throughout your site), website accessibility (how long your site’s load rate and ease of accessibility to crawlers), trust metrics, and current indexing (the number of pages on your site that have been indexed).

This tool is free and all you have to provide is contact information like your name, email address, phone number, and website.

navigability

Seobility shows you how well or poorly your website’s SEO optimization is performing. They have various features like SEO Check (check your website and give you tips for better SEO), Keyword Check (show how your page is optimized for your keywords), SEO Compare (compare your page and another for the same keyword), and rank check (checking the rank of your page for any keyword).

Seobility has an automated website crawl that checks your website while following all backlinks, monitoring your emails and detecting errors in your website content and structure.

Managing your SEO campaign is much easier with the help of some of the best SEO tools on the internet. Paying for some tools is better than blindly diving into optimization practices that don’t work and not understanding how your business can make a profit. You can always consult a digital marketing company to help you with this, along with your campaign.

Subtitled: “Success and the Web-Slinger: Where’s the Story, Parker?”

A few years ago, I was waiting with my daughter in an excruciatingly slow 75-minute line for the Spider-Man 2 game at Universal Studios theme park in Japan.

And while I got bored watching the repetitive clips of old Spiderman cartoons on the TV screens all around us, I found myself reading quotes from the editor of the Daily Bugle (Spiderman’s employer of the day). These were displayed on all the walls of the waiting room.

One in particular caught my self-training attention:

“You don’t win a Pulitzer Prize by sitting on your asci characters. So let’s get moving!”

In addition to laughing at the deliberate pun on the misspelling of ‘asci’, I felt like Peter’s cigar-smoking editor was bellowing a great mantra of personal development.

Goal setting is great in and of itself, but without action it’s like a story that never gets in the newspaper.

Why was it never written?

Maybe.

There are plenty of people who have ideas and plans, but forget about them or dismiss them as unrealistic.

The number one mistake is not writing them.

For those who actually write them, they can easily be consigned to the “inner pages” of their life because there is no attention-grabbing headline to inspire them.

Big goals often arise naturally from a vision of what could be. That’s the equivalent of an inspirational headline in a newspaper article.

And they are fueled by the emotional power of images. Just as Peter Parker’s photographic assignments were to capture the reality of ‘real life’ stories.

You have an advantage over Peter Parker, who obviously could never get that priceless photo of Spiderman in action.

And that is your creative imagination.

You can see, touch and feel your very own web-slinger just by choosing to do so.

Good luck! And see if you can bring back a snapshot or two!

Using videos on your website will help consumers understand what they are buying or how something works. The advantage of this is that the user can vividly see what your product or service is about and does not have to use their own imagination. The next few paragraphs will discuss about this.

You probably have three options. The first option is to upload your video to a site like YouTube, then copy the embed code and place it on our website or blog. You can find a button below every YouTube video that says “Embed Video”, click the button to bring up a menu that has the HTML code embedded. Copy this code and paste it into your site’s source codes. There are also some sizing options below the video window with the default size being 560 x 340. You can make it go with your site design, though the skins are limited.

The advantage of using video hosts like YouTube is that “it’s so easy to do” as long as you have an account. Another thing is that it’s free, so you don’t have to worry about getting a big bandwidth bill in case many users watch your video. YouTube also has the largest search engine after Google, which means your video can be easily found. This will eventually bring more people to your site. The disadvantage of using this video host is the limitation of the design and the link. They not only drive traffic to your site, but also from it. Users have the option to view the video on YouTube.

Another alternative is to use an open source flash player. You can download it from the Internet at no cost and add it to the code of your site. This player can play any video you choose. You can find these downloadable players on a large number of sites. The great thing about them is that you can easily change the skins to match your site design. Of course, you have to pay the bandwidth costs yourself.

Your last option would be to hire the services of a company that produces videos. They can make their video as well as host it. The video player is sure to match your site’s branding and design. This is the best option you have, but the downside is the cost. With professional design comes expensive fees, but you can be sure it’s all worth it.