It is no longer a mystery that Facebook is one of the most profitable arenas for promoters. With over 22.9 billion monthly visitors and a relatively unlimited number of different groups, you’ll also find your desired target group. Regardless of the product you display, on Facebook you will discover your target group.
Unlike search engine optimization and content marketing, Facebook ads can certainly generate extremely good effects within days or hours of starting a campaign.
When a promotion in the right target group contains the right offer, it produces offers for you, mostly at low security costs. And if you run an ad that effectively, you can scale revenue and therefore profit by increasing display fees.
And this show can offer very good overall performance values for a positive period of time until the target group is depleted.
Automation? – your friends and helpers
If you are the one running multiple campaigns in your organization or office, the daily optimization of campaigns and the critiques required for this can consume valuable time. The intent of reviews and the findings derived from them are complicated and a large number of records must be taken into account.
Tools that remember all aspects of a marketing campaign and then perform optimizations are making progress. But don’t worry, just because you handle such tools, your profession is not in danger yet. Actually, the connection between human and artificial intelligence takes campaign achievement to another level.
There are several AI automation tools that can save you time and money when running Facebook promotions. If you use the tools effectively, they will allow you to scale and advance campaigns without going through point-by-point evaluations. And this gives you enough time to evaluate the strategy.
Below I have indexed 5 tools that help you with artificial intelligence.
1. Reveal bot
The Reveal Bot is fully integrated into the Slack business chat tool. Live updates in Slack will advise you on the development and success of your Facebook campaigns. Within Slack, you and your group can get reports with unique and clear information about campaigns. For example, you can characterize impressions, rank, and clicks, and Reveal Bot tells you over the characterized time period how the campaign has improved or worsened relative to the measured values.
If an ad group or campaign isn’t performing admirably and doesn’t meet required Key Performance Indicators (KPIs), you and your group can stop it right away by slack. This way, you won’t lose money unnecessarily if your marketing campaign doesn’t work as expected. And because Slack is on your smartphone, you can easily pause your campaign or ad from anywhere and optimize it while you’re back at work.
Graphic images often say more than tables. That is the reason why Reveal Bot has a valuable layout that helps you to compare and visualize two marketing campaign metrics.
In addition, automation can be included in the Reveal Bot, which improves or not improves the campaigns, depending on the objective of the campaign.
The initial version of Reveal Bot is free. Thus, a type of characterized message, a characterized client report and robotization are incorporated. Starting at $49 there is no restriction on individual features, depending on your advertising budget.
Zalster is a tool intended to supplant human error with artificial intelligence. Using modern algorithms, Zalster improves your offers, spending plans, target groups, and promotions to achieve the most ideal results.
This tool has a complete control panel that displays the status or reputation of your campaigns. Zalster also offers the option of sending user-defined messages specifically through Slack. Campaign and target changes can also be made directly from Slack.
One of the most useful features of Zalster is the split test. Zalster thinks about the individual parts and learns this way. This allows some promotions to take place and Zalster determines who has the opportunity to see which ad based on the above information.
Zalster takes a large number of data points under consideration. The improvement is not only in terms of transformation, but also focuses on additional information, such as “add to shopping cart” or “include payment details”. This fundamentally enhances the achievement of campaigns against human collaborations.
Zalster is reasonable for commercial web-based websites or websites with a clear conversion goal. If you’re looking for reach or site clicks, you’re going to be disappointed with this device.
The price of the tool is five percent of Facebook’s advertising costs, but at least $495 per month.
Do you notice that campaign performance drops after a while? This is known as “ad fatigue.” No advertising campaign is always outstanding. After a while, the target group gets depleted and performance drops.
This is due to the fact that within a described target group, only a few customers are interested in the product and convert. Since a similar promotion is displayed for a similar target group, you will reach the point where all fascinated users have been transformed and absolutely everyone else is bored of seeing your ad. That becomes clearer through ever higher CpL and better CpC.
In this type of situation, a new ad and a new innovation (photo/video) can breathe new life into the campaign.
ReFUEL4 uses artificial intelligence to know when your campaigns will lose overall performance and replaces the ad with a new ad accordingly. The tool makes use of a huge network of freelancers who specialize in creating ads. So when the main signals give the idea that the performance of the signal decreases, the device replaces the signal with another signal without you doing anything.
With such a broad offering, it’s no surprise that this tool starts at $1,000 each month.
4. a goal
AItarget automation allows us to manage advertisers, offers and spending plans for complicated campaigns with various promotions, areas and target groups. Artificial intelligence learning makes things simpler and better.
Apart from complex algorithms, the tool has exceptionally fascinating data integrations. For example, Google Analytics can be associated with aitarget so that the tool can improve information from Instagram and Facebook, as well as web tracking information from Google Analytics. This makes it conceivable to calculate the lifetime value of a customer and incorporate it into campaign planning and optimization.
Leading to a variety of automations with insights from Facebook’s head of promotion and Google Analytics, aitarget takes your Facebook ad execution to another level.
The greater the scope of capabilities, then the tool becomes more expensive. There is a free version, in which there will only be automation, it does not include any data integration. Starting at $500, you’ve got the relatively full scope of features, including Google Analytics coordination, which I particularly recognise.
Trapica uses artificial intelligence to optimize advertising campaigns on Instagram, Facebook, Twitter, AdWords and LinkedIn.
Simply include “Trapica” to the name of your campaign and optimization runs. The tool quickly begins to recognize what works and what doesn’t. And it will adjust target groups and offers based on Real-Time Learning on these discoveries. As such, the framework learns about each linked platform and matches the information in an algorithm to update the campaign in the most ideal way.
Finding the privilege to focus on Facebook is one of the biggest difficulties for advertisers. Trapica simplifies this undertaking. Trapica investigates changes to the website and cross-references the information with target groups, continually refining the desired groups.
Trapica also offers different features i.e. detailed target group analysis, revenue forecasting, cross-platform campaigns, distinctive statistics-based attribution models and much more.
With prices starting at $649 each month, Trapica isn’t always reasonably priced. But algorithms and functions have cost value.
Each and every tool has different functionalities. We cannot conclude that this tool is the best Facebook marketing tool. You can choose the tool by considering which one will be the best for your campaign. You can select the desired tool, with the variety of capabilities and the possibility of using artificial intelligence for campaigns on a variety of platforms.
Do you recognize different AI tools for campaign promotion? If so, write in the comments.