1. Information should be placed where users expect to find it.

Even when viewed for the first time, a website should often be able to provide the information that potential and existing visitors need.

Contact details and other vital information should be placed in the most visible part of the website, such as the upper right corner of the header, which is where users expect to see them. Additionally, it is also wise to further emphasize such information by adding contact details in the footer along with an online map of the site’s physical store location. Also, CTA buttons, navigation menu, and forms should be placed in a clearly visible part of the website, such as under the header and in the center.

The user experience of the site should be like the exceptional service provided by a fine dining restaurant, where everything is offered on a silver platter. Online users like to get the information they need quickly and easily. Therefore, all vital information should be placed where visitors anticipate finding tit.

2. Call-to-action (CTA) buttons should be emphasized.

A website needs call-to-action buttons to optimize conversion rates. Even if your visitors are well informed, you need to encourage them to go where you want. Therefore, there should be a call to action button on every web page. It is important that the CTA is aligned with the objectives of the business strategy for any reason, such as taking them to the contact page, the products and services page or the registration forms.

A call-to-action button will be effective if it is designed in a way that is easy to see and click. Viewers will not stop seeing it if its color contrasts with the background. There is no right or wrong color, but the advice is to choose a button color that stands out from the rest of the site’s color palette. Another idea to consider is to surround the CTA button with blank spaces to emphasize it even more.

3. A well-designed website is simple and easy to navigate.

In the past, it was the standard to fill websites with all the information that can be included, in the hope that visitors will find everything they need to know. However, the trend of web design has changed and you are now taking a minimalist approach, with a simple and clean design, while the information remains clear and direct.

The key characteristics that allow a well-designed website to convert successfully are simplicity and cleanliness. When first viewed, a clean website shows professionalism and credibility. These are critical to establishing trust and branding. A simple web design can also convey ease of navigation and offer a great user experience. A website should be easy to navigate so that visitors immediately get the information they need.

It is important to apply a visual hierarchy when adding design elements to a website. The most important items should be organized in places where users can easily find them. Using a lot of white space is also a good consideration. Also, flashy design elements and motion effects should be kept to a minimum, as too many design elements could distract users and slow down a website’s loading time.