It’s no secret anymore that one of the cornerstones of a great marketing strategy is that you have to have great, well-written, useful content for your site visitors. Perhaps the easiest way to achieve this is by creating and actively maintaining a blog. You’re probably thinking, wait, I’m a commercial real estate agent, where do I even begin with having a blog? Here are some tips to get you started on becoming a CRE word builder.

1. Don’t cover too much at once

As an author, your space in the blogosphere is practically limitless. However, this doesn’t mean you should try to pack everything you know about a topic into a single blog post. If you think the topic can be broken down into smaller sub-units, you should also make blog posts that cover only those sub-units. It will be easier for your readers to process, it will be easier for you to write, and it will get you more content and more traffic.

2. One topic = one blog post

Related to our previous point, your blog posts should revolve around a single topic. The reason is simple: both you and your readers will be able to stay more focused. If you’re already brainstorming ideas, write them down and expand on them in future blog posts.

3. Answer the right questions

Writing useful content is one of the best ways to engage visitors and keep them coming back to your site. However, you should make sure that you answer those questions that they need help with. Put yourself in the prospect’s shoes and see what kinds of concerns and problems they may have.

4. Cover common problems

On your average business day, you meet dozens of customers, and they all have similar questions and concerns. Why not use this knowledge to your advantage? Your blog can be a platform where you address frequently asked questions, issues, and concerns that your customers may have.

5. See the bigger picture

You might think that having your own blog means you should use it to write about yourself, your agency, and your work experience. However, your potential clients will not be looking for information specific to your agency. Instead, they will be looking for more general information related to the commercial real estate industry. This is why your blog posts should rarely refer to your own agency, unless it’s something truly noteworthy, like a major deal you closed, company anniversary, charity event you hosted. or something similar.