Twitter launched a lead generation advertising service in 2013. When they did, Internet marketers and physical companies with a social media presence were ecstatic. They finally had a vehicle on the second largest social network that gave them a wealth of information about the Twitter users who responded to these lead generation ads.

Then, in December 2016, Twitter began phasing out the lead generation ad format. The old system allowed you to request people’s names, email addresses, and identifiers from Twitter if your ad appeared in their news feeds. Twitter launched this type of transparent demographic advertising system as a way to compete with Facebook ads.

However, due to user pressure for privacy concerns, Twitter did the right thing. They gave their constituents what they wanted, less access to sensitive information like zip codes, country of residence, job title and phone numbers. Does this mean that using Twitter’s current advertising platform to generate leads is now a waste of time? Could not be farther from the truth.

How to use new Twitter ads to generate leads

With the new ad platform, you have 3 different types of ads that you can use in one way or another to find new prospects.

1. Promoted Tweets – Pay for your tweets to be shown to people who are not yet following you.
2. Promoted accounts – Your account is promoted to specific Twitter users.
3. Promoted trends – You pay to promote a hashtag.

You can create a Twitter ad campaign that uses any, some, or all 3 types of ads. The different types of campaigns are as follows.

1. Tweets commitments – Your campaign focuses on generating conversations and participation about your business.
2. Followers – If you want to build your list of followers, this is the campaign to use.
3. Conscience – Here you pay for impressions, instead of shares.
4. Video views – This campaign is self explanatory. It works to improve the amount of views your videos get.
5. Clicks or conversions on the website – If you have a great landing page to build your email list or lead group, this is the campaign you want to focus on. This type of campaign includes a Website Card, which allows viewers to see a preview of your site within your tweet, without having to leave Twitter.
6. Installed application or new interactions – This causes people to download your app and also communicates with those who have already downloaded your app, but haven’t used it in a while.

As you can see, the many aspects of the new Twitter ad system can be used in various ways to generate leads. While the lead generation ad campaign has been removed from Twitter, building a campaign that focuses on website clicks or conversions can be used to generate leads by sending Twitter users to your signup page. .

If you’re focused on increasing the number of views a video gets, use that video to offer a free bribe or gift in exchange for joining your newsletter. An app install campaign can also build your pool of leads, as long as your app provides some value to the end user. Similarly, using a Twitter ad campaign to increase your following expands your reach, and the more people you interact with, the more leads you can generate.

The expression “hero’s journey” designates a narrative structure derived from Joseph Campbell’s theory of the mono-myth. The theme of the hero myth occurs in all cultures, at all times. According to Campbell, the many steps of the hero’s journey could be summarized in twelve stages. This is the way of life. It is a story template that involves a hero embarking on an adventure. If writing is your goal, you should explore a simple structure on your first attempts. You can write a story with characters who go through all the stages or just one of them.

Of course, beyond that, you can consider the hero’s journey model in light of your current life as an exercise in personal growth. It can be a physical, emotional, and spiritual experience; they all involve stepping out of old ways, your comfort zone. This is because the challenges we face on our own life journey can offer potential for personal growth.

The hero’s journey can be condensed into ten steps: (1) The hero faces a challenge. (2) Initially rejects the challenge (fear) and then (3) accepts the challenge or is forced to accept it. (4) Take the path of trials, where (5) find allies and gain powers (abilities). (6) Has an initial confrontation with evil (failure) that leads to (7) the Dark Night of the Soul (depression, fear, anger and hopelessness). (8) Take the leap of faith. (9) He faces evil again, and this time he is victorious. (10) The student becomes a teacher. You should have the ability to share what you find with others.

We are talking here about the value of structure with respect to creative writing. Templates and frameworks reduce complex problems to their intellectual components. Hero’s Journey is a ready-to-use analysis for your story: through it you can expand an idea into a story. The essence of the story is transformation. Hero’s journey clearly reveals the transformation process of the characters in the story. The transformation cycle in many stories is as follows: initiation, testing, transformation, and demonstration. This basic route is related to all the stages listed above. The underlying idea is simple: creativity is supposed to be the result of a process. This formula or plot can be reduced to the transformation cycle of the hero’s journey. In short, a template can help you increase the quantity and quality of your creative output.

Instagram is another of the many social media sites operating on the web today. It is a platform where you can share your photos privately or publicly. Now if you want to reach a wider audience, you need to start collecting your Instagram followers.

Here are some legitimate and proven techniques to get Instagram followers fast.

Public accounts –

If you have a private account, only your friends can see what you share. Therefore, the first step to quickly getting Instagram followers is to go public. For those who are really concerned about privacy, they can always control what they choose to share.

Tags –

Instagram uses hashtags to filter photos. When you search for photos, the social network will display all photos with a common hashtag. Popularity is not the only criterion when selecting the hashtags that go with your photos. You should also use the relevant ones. 3 is an ideal number of hashtags to use with your photo.

Regular loads –

An inactive account does not usually have too many followers. Instagram users tend to unfollow inactive accounts on a regular basis. Therefore, the strategy is to update your account with new, original and captivating content.

As a general rule of thumb, don’t post too little and don’t flood your page. A daily photo is a good standard.

Use filters –

Why should you use filters? Well, they really enhance the look of your photos by adding a more personalized touch. This sense of added beauty is enough to attract more followers who love to pursue quality work. Check what a particular filter looks like before applying it.

Collage of images –

Instead of uploading a single image, you can combine multiple images into one. These images are more engaging as they tell a story. There are various free and paid third party collage maker and photo editing apps that you can use for this purpose.

Right time –

The most impressive photos will have no viewers if you post them when the entire Instagram community is asleep. Peak hours on Instagram are in the morning before work and in the evening after work. This is when most Instagram users check their accounts. Therefore, schedule your loads correctly.

Follow, like and comment –

Another tip to increase your visibility on Instagram is to follow others. They may follow you in return. Go one step further by liking and commenting on other people’s photos and videos. You are likely to catch the attention of the photo owner and their followers. It could prompt them to check your Instagram account, increasing the likelihood of followers.

Synchronize with Facebook –

With Facebook taking over from Instagram, you can now share your photos on both platforms by integrating your Facebook and Instagram account. In this way, your Instagram activity is transmitted to Facebook. Facebook friends who also have an Instagram account will start following you, if they like what you upload.

Call to action –

Your captions should have a strong call to action. You would like to have a better interaction with your subtitles. In that, they should force them to comment or start an interesting discussion.

So these are different ways that you can get Instagram followers fast. You can also join microblogging groups and participate in discussions there.

Crisis after crisis

As many around the world continue to wonder when the COVID-19 crisis will start subsidizing, organizations and their brands are also experiencing great uncertainty and economic challenges.

Natural disasters, political unrest and disease have been the main disruptors in recent decades. As the world goes through crisis after crisis, pressure is mounting on businesses to adapt and maintain communication with consumers. Business continuity, product launches, and of course the well-being of employees and consumers must be addressed.

Digital marketing is an essential tool for any organization and especially in times of crisis. Making an investment in digital marketing services is more important than ever and may very well be the deciding factor in the survival of your business.

The importance of digital marketing

As barriers continue to impede face-to-face business and live conference and event cancellations spread for the foreseeable future, organizations must shift and realign marketing budgets toward content marketing, SEO, and other digital campaigns.

Businesses can reach new audiences with a simple website update or a new social media campaign focused on remote workers.

Among the many benefits of implementing a digital marketing strategy are:

• It is more profitable than traditional advertising.
• It is particularly powerful in generating brand awareness.
• Digital marketing strategies, when properly structured, build consumer trust, and as a result, sales convert at a faster rate.
• The impactful marketing strategy not only benefits the brand and the company, but the research-driven digital content can provide benefits for the overall well-being of consumers.

The new normal

Customers who have only put one toe in the field of digital marketing will likely try marketing during this crisis. However, they are also likely to barely scratch the surface of the endless opportunities that bring marketing strategies to life and drive ROI.

Digital marketing will only be seen as a contingency plan by short-sighted companies that resist change and will go back to working as usual. But forward-thinking companies will see that it provides long-term value, both in times of crisis and calm, and will incorporate it into their marketing strategy in the future.

As things return to normal, even if it is a new normal as many predict, business plans and strategies will be altered forever. The human impact of this crisis cannot be overstated. However, a critical benefit that we are fortunate to have during the crisis is the connectivity opportunity that digital marketing provides.

People who use Instagram always want more followers. If they are new, they want more followers, and if they have been using Instagram for years, they want more followers.

People always want to be popular in real life, and that’s the same on their social media. Instagram is no different and people who have a large following can make a living from their social media.

If you are new to Instagram then it can be a bit intimidating, but you should take your time and have fun. Don’t worry if you only have followers who are your friends in real life. The more you post, the more followers you will get.

Calendar

If you want to be popular on Instagram and you want to keep your following, you have to post frequently. If you want to take it a little more seriously, stick to a posting calendar, so your followers know when the new image will be updated.

If you have downtime and don’t post for a while, then your followers might delete you in favor of following someone else. Your friends in real life won’t do this to you, but if you have followers who follow you because they have similar interests, they may stop following you.

Labelled

When you first upload to Instagram, you probably don’t know how to use tags. This is something that is true for everyone, when they started using the website or the app. So don’t think you are alone here.

Even the most popular Instagram user has a first image and if you check their history to find it, it probably won’t have any tags.

However, you must quickly learn that you must tag your images if you want to make more friends. If you don’t tag, the image will only be visible to users who are already on your friends list.

This is because there is nothing attached to the image for it to be searchable. For example, if you tag your image with the word “soccer”, when other users search for “soccer”, the image will appear in search results.

This is how you get more followers. When someone finds your images and is interested in whatever tag it is, they will add you to their friends list because they are interested in seeing more.

Social media

It is possible to find more followers using your other social media platforms. If you link social networks like Twitter and Facebook to your Instagram, the image will be shared there when you post to Instagram.

This way you will get more followers because your tags will also work on those social networks. So, you will get followers with similar interests. You could even attract non-Instagram followers. Your post can be the post that gets them to join Instagram.

Trends

You can also get more followers by looking at hashtag trends and posting an image that suits that trend. For example, if you know that a lot of people post POTD (picture of the day) tags, you can post a picture about that similar trend.

It could be anything you want and a lot of people will see it. Once you have posted with this tag multiple times, you will notice that people who like the photos of the day will start adding you as their friend. Your exposure will have doubled.

The most fundamental aspect of internet marketing is search engine optimization or SEO. It is an online tool usage system that you can implement on your website to help your pages rank higher in search engine results, giving your website more exposure to targeted visitors who may eventually convert. in clients. On-page SEO means optimizing individual web pages to rank higher and gain more relevant search engine traffic. On-page refers to both the content and the HTML source code of a page that are optimized, while off-page SEO refers to the return links. On-page search engine optimization has changed over the years, so it is important to keep up with the latest practices.

The following are the SEO factors on the page:

1. Meta optimizations

Meta tag optimization means optimizing the title and description for the primary, secondary, and tertiary keywords.

A) Metatitle optimization:

The title must be between 65 and 70 characters and the description must be between 150 and 155 characters.

Title tags are one of the main reasons to help search engines understand what your page is about, and they are the first impression many people have of your page. It is preferable to keep your titles under 60 characters.

B) Meta description optimization:

Meta descriptions provide a final summary of the web pages in question. This is usually a short, concise paragraph of no more than 300 keywords.

2. Page speed

Page Speed ​​is one of Google’s 200 ranking factors. Optimizing the speed of your landing page and your website results will make your website update on Google searches.

3. Compatible with mobile devices

The mobile-friendly website is one of Google’s ranking factors. Making your website fully mobile-friendly can help increase page ranking on Google related to mobile searches.

4. Image optimization

Google also provides image search results. You can achieve top ranking in Google image search result by optimizing image title and description. Sometimes when Google can’t read certain images, optimizing them by adding precise names to the images helps. Submitting the image sitemap to Google webmasters allows for an increase in page rank.

5. Keyword density

Keyword stuffing refers to using too many primary, secondary, and tertiary keywords on your website. Avoiding keyword stuffing is a general rule of thumb for page optimization. Keyword density is a ratio of the total words in the content to the number of times the keyword is used in the content. If you keep the proportion, then your keyword ranking will be higher. The digital marketing analyst should implement keywords with a maximum density of 2-3%.

6. URL optimization

URL is short for Uniform Resource Locator; is a subset of the Uniform Resource Identifier (URI) that specifies where an identified resource is available and the mechanism for retrieving it. It should never be more than 100 characters; otherwise, Internet Explorer could not load the page. The URL must also be human readable and must not be dynamic, that is, the URL must not contain symbols or special characters (! #, $,%, &, *, Etc.)

7. Page content

Copying or rewriting existing articles should be avoided. Even for original content, if you’ve already posted it on another website, it’s not good for your site. When writing about a certain topic or answering a question, make sure that what you write is rational and covers both sides of a story.

Page optimization is the surest way to get to the top of Google, and page optimization training helps us in the same way. This is something that is totally under our control. It allows us to make sure that we are publishing original content and guarantees that the user sees our website in the way we want them to do it and it is important for our benefit, since on the page it also helps to increase our Page Rank. These listed on-page optimization factors are completely under our control and thus make on-page optimization transparent.

How to Create a Powerful SEM Ecommerce Strategy

SEO seems to get most of the attention when it comes to marketing, but we can’t forget about SEM! Now … what is SEM?

Let’s go over the basics first: SEO stands for search engine optimization. It’s a free effort that focuses on optimizing your website and its content for words and phrases that people would type into a search engine.

For example, if your e-commerce site sells supplements in Canada, you can use a combination of words and phrases including:

• online supplement store canada

• protein shakes for athletes

• probiotics for women canada

• beet extract

As you build trust in Google by providing users with high-quality original content, hopefully you’ll start to rank higher for the keywords you’ve chosen.

Google uses an algorithm to determine which website or page can best respond to a user’s query (there are other factors as well, including how fast your site is and how long people stay on a page instead of bouncing after a few seconds).

If you do SEO right, you will be rewarded with organic or unpaid traffic, which means that people are typing your keywords in the search engine and seeing your website or web page in the results.

Great! However, SEO takes time.

And, if you’re targeting high-traffic, high-competition keywords, you may never make it to the coveted # 1 spot on Google.

That’s where SEM e-commerce comes in.

What is SEM?

SEM stands for Search Engine Marketing, also known as paid search. The most widely used paid search tool is Google Ads, so I’m going to focus on that.

By using SEM for your online store, you are speeding your way to the top of search results.

The process of using paid search ads (also called PPC, which stands for pay per click) as part of your SEM ecommerce strategy includes:

• Orientation to geographic areas

• Create advertising campaigns that target that group.

• Write relevant ad copy that engages and compels your target audience to click on your ad.

• Continuous monitoring of clicks, impressions and conversions.

You can see how much the keywords you want to target in Google Ads will cost per click (CPC).

The cost of your ecommerce SEM depends on how popular a keyword is and where you would like your ad to appear in paid results.

For example, targeting a keyword like “women’s red heels” for your ecommerce shoe store will cost you less than “women’s shoes.”

By using SEM for your online store, you can set a budget per day, per campaign, and per keyword so you don’t end up with surprises.

Google Ads lets you target the audience you want, from time zone to language preference.

You can make your ad appear at certain times, choose the keywords you don’t want your ad to show for, adjust bids for each keyword, and more.

The success of your SEM online store strategy depends on a number of factors, not just how much you are willing to pay for each click.

As I mentioned earlier, crafting an engaging ad copy that entices visitors to click on your ad and monitoring the results is a big part of the process.

If you don’t have valuable content or a clear call to action on your website when a visitor arrives, you won’t get very far.

Plus, if you’re not constantly adjusting campaigns and analyzing data, you’re wasting your SEM ecommerce budget on unqualified clicks.

The SEM package of your online store will be specifically tailored to your product or service to give you the best possible results. Learn more about what we offer.

Is it a service-based company? Read my blog on SEO Vs SEM: What should service-based businesses focus on?

It is not a battle between SEO and SEM

Search engine marketing is not a game of one or the other. SEO is still important when focusing on an SEM ecommerce strategy and vice versa.

An effective SEO / SEM campaign will mean lower costs and higher visibility on Google. If you don’t spend time on SEO and it takes forever for your site to load, you will lose money on SEM ecommerce.

People will click on your ad, but they won’t wait for a website to load slowly. If people click on your ad and quickly leave your site, Google will lower your Quality Score and increase your CPC.

SEO is a long-term strategy that can help you increase leads and sales. Using SEM can help you get results quickly, but remember, you are paying for that traffic. If you can appear in more searches organically, you can reduce your SEM efforts or focus on new paid keywords to boost other areas of your business.

Stereotypes are enemies of professionals in any field, as they often hinder creativity and provide more two-way subjective insights. Enemies also “invade” the event planning profession because this profession is so dependent on human relationships that it is particularly vulnerable to unwarranted assumptions.

Some of today’s event organizers are quite familiar with live streaming, one of the most popular but widely misunderstood new event techniques. In fact, there are some myths in live streaming that make some people avoid it (even though they really need to).

There are at least five myths about live streaming that you should know and avoid!

Live broadcast is only dedicated to giant events

It’s stupid how a group of people think that live streaming and streaming services are only suitable for very large events that attracted no less than millions of live streaming shows. This platform is perfect for developing small events without having to hire a variety of conventional equipment that can be very expensive.

The live streaming method tends to decrease the presence of direct visitors

This is a second myth based on the thought that people won’t spend money if they can watch for free. Of course, this is not true because according to some surveys, up to 30 percent of people who watch live broadcasts of an event will attend the same event directly the next time. This is also evidenced by the fact that Live Streaming to Facebook has improved significantly in the past year.

Is this field expensive?

This is simply not true as more and more social media platforms are popping up where they can support live streaming for free. The most popular platform today is Facebook Live.

These services are not very interesting!

Of course, this goes against many surveys that say that people tend to watch live broadcasts rather than watch recordings of the same show.

After the event, your video will immediately disappear.

In fact, you can still use your video when your event is complete. You can take the entire recording and reuse it.

What do event producers really need when broadcasting live video broadcasts?

Producers need a platform that can increase the number of audiences as much as possible and with the lowest possible cost of production. Sounds like the beginning of capitalism, right? But the reality is like that. Most producers work according to the client’s instructions and are generally charged with the minimum audience quota agreed upon by both parties. In the process of going live, you must also consider several factors, one of which is cost.

What should you consider before choosing the best live streaming platform?

When considering the best live streaming service, you need to consider content security, bandwidth costs, monetization and analytics, good customer support, and top-notch CDN.

Content security: Do you want to broadcast your events live safely? Content security prevents abuse of your video stream.

Bandwidth costs: Bandwidth costs can be quite expensive, and since not all platforms offer the same cost, you need to be selective in choosing based on your financial ability.

Monetization and analysis: This is very useful if your video feed is actually used for commercial purposes.

Customer Support: Better to choose who can offer 24/7 counseling. You do not know when you will have problems.

CDN: CDN stands for Content Delivery Network. A CDN allows you to reach millions of audiences, not limited to your country of residence.

From the above explanations we can understand that live broadcast It is inevitable in modern marketing and we must take the above parameters into account before deciding to hire a live streaming service.

What is email marketing?

Email marketing has become an essential tool for all online businesses. Email marketing is a form of direct marketing that uses email to promote business or fundraising messages to an audience. However, the term is used to refer;

• Sending emails in order to establish the relationship of a merchant with his current or former customers to promote customer loyalty and repeat business.

• Sending emails in order to acquire new customers to buy something immediately.

• Add ads, deals and coupon codes to previous customers to use something immediately.

If you have the email database of your customers, you can use email marketing to grow your business. As a marketer, it is your job to ensure that the database you have is up to date with new contacts. If you’re not already working on building your email list, stick with this article to the end because I’m going to share 16 ways to grow your email list.

1. Create awesome content:

The first thing is why do people subscribe to your newsletter? If you write something new and unique for people to find by your side, they will stay connected with you, otherwise they will unsubscribe via email or newsletter. Your content plays an important role here, so it needs to be fresh and unique.

2. Share your emails:

You can encourage your current subscribers to share or forward your emails by including social media buttons and email to friend button in your emails. If some of your subscribers share or forward your email to their friends or family, then you have chances of getting new subscribers.

3. Free raffle:

You can run an online contest or free giveaways for your readers on social media and in email. Create an online form and add emails and personal details columns in it. So any of your readers who want to participate in the contest have to give you their email.

4. Create an engaging engagement message:

If you have an email list and some of the clients are not engaging with your business, then you can create an engaging signup message and send them out. If they respond to you, keep them on your email list; otherwise remove them all from your current email list. Therefore, these activities can help you catch up with your older clients.

5. Offer free content:

If you are running a blog or if you are a web developer, create an e-book or demo version software and give your readers the free exchange of your email. You can insert email subscription box and if they only provide your email they will download that ebook or demo version software. Therefore, you will receive an email, and if you share your e-book with your friends or family, your visitors may increase.

6. Use the Facebook page for promotion:

Facebook is the main platform for online marketing and making money online. You can earn money from Facebook page and you must use your Facebook page to promote your offers. You can post your offers on the timeline of your Facebook page. And don’t forget to add a call to action button or email signup form on your website. So if any new product or service is launched, you can share it on your Facebook page and add your website link so your people can easily refer to it. So you need to use Facebook page for promotion and also create email list.

7. Add a call to action button on your Facebook page:

You need to add a call to action button on your Facebook page. Therefore, anyone can easily sign up or subscribe to your newsletter.

8. Promote offers on LinkedIn:

Promote your subscribe link on a different company page and discussion groups. You must share your links in different LinkedIn groups. So if they like your products or services, then maybe they will contact you or share their email with you. You should start playing on LinkedIn.

9. Promote offers on Pinterest:

You need to create a dashboard for your deals, coupon codes, special discounts, and holiday deals. Thus, you can easily pin banners and offers. So people can easily find your dashboard and you can generate some leads and grow your email list from there.

10. Add cards or annotations on YouTube videos:

You should start making videos and posting them on YouTube because YouTube is the second largest search engine. So people can notice it in the videos. You can also add offers and sign-up cards and email annotations on your videos. While watching your videos, people notice these annotations and cards. You can also add offers and register by email with the link in the description box. So YouTube can help you grow your email list.

11. Promote offers on Google+:

You should create a brand page on Google+ because sometimes Google+ posts rank in search results. [only if you are login to your browser]. So, you need to create your brand page on Google+. Post your offers and email signup links on Google+. You can also add links in the About section of your Google+ profile.

12. Put your sale posters on your website:

You have to create offer banners and place them on your homepage and on other pages like About Us and Contact Us. So if someone misses the email, sign up in a popup, then they can easily get back to your offer. So, create some offer or call-to-action banners and sign up via email on your homepage, blog.

13. Add a call to action in the content of the guest post:

As you write for Guest Post, you need to add a link and a call to action in your content. And add email signup link in Author Bio. Therefore, people can communicate with you easily.

14. Run a promotion on a partner’s website:

You can promote your email newsletter or any offer on the partner’s website, which is a very useful and great way to get new customers and readers. For example, if you find a website that has the same niche as yours and has daily readers. So if you put a banner or email subscription link on your website, people can notice your banner or link and then subscribe to your newsletter. So in this way, you can build your email list by promoting on another website.

15. Host an online webinar:

You can host an online webinar and register by email to join the online webinar. Therefore, people can sign up for your webinar and they will receive emails.

16. Add QR code:

You need to create your own free e-book or email subscription QR code. Therefore, people can directly scan the QR code and download e-books or subscribe to your email newsletter. Therefore, it is a unique way to receive emails from your readers.

Your Video Marketing Guide to Success

I have established that a video marketing strategy is a must these days in previous blog posts. I’ve shared how important it is to engage your audience and how creating engaging videos can help you increase brand awareness, improve SEO, and increase leads and sales.

In fact, Google research shows that 55% of consumers use video to make purchasing decisions. According to this research, marketers get 66% more qualified leads per year using it. And a survey by Wyzowl shows that nearly eight out of ten users have purchased a software or app after watching brand videos.

But while I’ve focused a lot on the benefits of video marketing, what I haven’t covered yet are some of the challenges that small business owners face.

So in this week’s blog, I highlight 9 video marketing challenges and provide a solution for each one.

1. Not having a goal.

Defining your goals is essential. To understand why you are making videos, go back to your target audience and their pain points. What problem are you going to solve? Why should they trust you to help?

Next, think about the type of content you want to share. Here are some examples:

• Practical guides
• Questions and answers
• Backstage flashes
• Events (edit)
• Interviews
• Unboxings (if you have a physical product)

It’s also good to define the type of emotion you want your viewer to feel: moved, excited, inspired … If what you like is fun and upbeat, make sure you don’t come across as insensitive or even offensive.

2. Not planning before playing.

Planning your delivery before getting behind the camera (or camera phone, in many cases) is essential. This is not the time to “improvise”. Write some bullet points that you want to cover; you can even record them somewhere where you can watch them while recording.

As with many things, practice makes perfect. Don’t read from a script, because the more conversational and authentic you are, the more connected your audience will feel to you and your brand.

3. Failing to capture the interest of your audience.

Just as a compelling headline is essential to your blog post, an opening hook is what will get your viewers to see it through to the end.

You only have a few seconds to grab your audience’s attention. So decide what question you can ask to pique their curiosity and make them want to learn more.

4. Make your messages too commercial.

Too many small business owners are quick to explain why you need to buy their product or service, without telling a story or gaining trust.

Determine how you can add value to people’s lives. What can you teach them? How can you inspire or entertain them? If you don’t provide something of value, you won’t get the results you expect.

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READ: How to Create a Video Marketing Strategy That Drives Results

Are videos part of your marketing strategy? If not, it has to be! Why? Well, consumers are now comfortable with being marketed to them through video, and many now expect it from brands they know and trust.

There are many benefits of video marketing, including raising awareness of your product or service, engaging your target audience, and helping to retain customers.

It’s time to turn sixteen for the opportunity to use this essential but often overlooked marketing tactic. Here are three steps to creating a strategy that increases engagement, leads, and sales.

Read more on our website.

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5. Not including your brand.

I’m sure you’ve seen commercials stuck to you, but do you always remember the brand that created the ad? While your message is a big part of building brand awareness, it isn’t everything.

It’s important to tag your content with your website’s URL and logo to remind people who you are and to keep your business in the forefront when they make a purchasing decision.

6. Forget the SEO video.

It’s not just the written content that benefits from being well optimized for search engines. But video SEO is not the same as normal SEO. Here are some basic tips:

• Include a target keyword in your title.
• Say your target keyword (YouTube can understand what you say in your shots).
• Write a meta description that is attractive not only to people, but also to search engines (YouTube and Google in particular).

7. Hoping that if you build it, they will come.

You’re not likely to get much traction if you put what you film on your website’s home page and do nothing to let people know you’re there. You must understand effective video marketing, which includes:

• Paid ads to drive traffic to your website
• SEO for people to find in search engines
• Share it on social media platforms, including YouTube
• Embed it in a blog post
• Include it in an email newsletter

You’re going to have to work to get an audience. This is where having a professional marketing company that can help you tackle the challenges of video marketing can be a huge asset.

8. Not having a CTA.

Your ultimate goal is to get your viewers to take action, whether you want them to buy something, like it and share your content, or sign up for your newsletter.

It is wise to tell your audience what you would like them to do (think of it as a verbal call to action!) And give them a button or link to follow to take the next step. Otherwise, they will be much more likely to leave your site and go to your competitor’s.

9. Don’t measure your success.

You will have to decide what are some key metrics for your business and track their performance. For example, how many people bought the product you sell after seeing it?

If there are a lot of people watching, but no one is turning into a lead or a sale, it’s time to take a closer look at your data to see where and when you are losing visitors. Try some A / B testing between pages and posts and see what your engagement is with your users.

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In the future, effective video marketing will be even more important as more and more people are consuming videos rather than other types of content. While there will always be challenges, the benefits for your small business are great. Now is the time to dive in and start shooting!

For the success of your business,

Susan