The free lead system for any online and offline business

The Free Lead System is an out-of-the-box system for online and offline sellers and helps sellers to have an unlimited number of leads on autopilot. The system offers unlimited lead capture pages, admin support with autoresponders, a marketing funnel, internet marketing educational videos, and Google Hangouts.

By having the Free Lead System, entrepreneurs get the benefit of having a marketing platform that allows the online entrepreneur to get leads and earn substantial income from their business. By having a core marketing system, one can introduce more people to their business. This lead marketing tool provides an easy way to earn money online and those who work hard and put in the effort can earn a very high income with this tool. This Lead Marketing program provides an out-of-the-box marketing funnel along with an autoresponder and marketing materials.

Provide a profitable marketing system.

Those who use the program are supported by a private Facebook group. This system has a FAQ page and a support button. The Free Lead system will get the job done so you can focus on promoting your business by capturing leads and creating new business relationships. The great advantages of the Free Lead System are that it is very simple and easy to use, very powerful and provides an amazing marketing system that is cost effective and equipped with advanced tools. Lead Tool ensures the success of your online and offline business by introducing new leads to your business who are highly likely to join the business or purchase the products you offer.

The Platform offers three different Plans from which one can select.

map 1

Basic Member: In this Plan, you are provided with the Free Lead Generator which allows you to attract more leads. For completing the lead capture form, you will earn incentives in the form of valuable bonuses. By sending follow-up emails to all leads, your network marketing will be more efficient and you will have a better brand online. Your online business will be vigorously promoted with the help of GIF animated banners as well as other online and offline resources. Your online business will get a contact management system and you will be able to access more training facilities for the promotion of your core business. The audios and videos will show you how to make a good income from network marketing. A 7-day free trial is also provided. This Map is 100% free.

map 2

Premium Member: This plan also provides you with a sales funnel system as well as out-of-the-box lead capture pages. The lead capture page builder requires just one click. The other main features include animated video library, viral video system, built-in autoresponder, and tracking system. The Contact Management System is very powerful. There is a Referral System and also a set of Promotional Tools. This Plan also provides the Audio Video Postcard System. Another great advantage of this Plan is that the use of Sales Page Creator, Lead Capture Page Creator and subdomains are unlimited. This Plan allows you to send 30,000 emails in a month without paying additional charges. Text notifications are provided for your immediate follow-up and you can have a 7-day free trial.

Plan. 3.

Business opportunity

This system allows you to use very powerful marketing tools to promote your business. This Plan gives you a powerful online marketing platform that is well equipped. This plan gives you all the facilities for your business to grow steadily.

A complete marketing system

The Free Lead System was created by the well-known Power Lead System. The amazing tool works as a complete marketing system with its multiple lead capture pages, email campaign for effective follow-up, and professional video sales page for closing signups. By way of providing a complete marketing system, the Lead Program allows you to build your own email list and start earning commissions from affiliate marketing. At the same time, you can also make sales through the marketing funnel. You can take advantage of solo email ads and also autopilot traffic sources. The traffic you receive can be converted into leads and ultimately into actual sales using the tracking system and capture page.

Income from upgrading customers and affiliates

The program allows you to sell any program of your choice online. The system can be set up as a free lead capture page to promote and sell any offer. The offer that you want to promote and sell must be included in the follow-up emails, the video presentation page and the back office of the system. With the Free Lead System, you can build your email list with a free, high-value offer, and then convert it into Lead Lightning upgrade sales. This will allow you to earn $6 as a commission for every sale worth $7. As a result, your customers and affiliates are upgraded to either the Silver membership level or the Gold membership level. This will allow you to earn a monthly cash flow commission at the rate of $15/month per referral and $20/month per recurring referral.

As a result of upgrading to Silver or Gold membership levels, those customers’ back office will begin showing them Diamond and Platinum membership levels. If they upgrade to the Diamond or Platinum level, you are eligible for a commission of $100 and $400 respectively. This will be on top of the $25 and $50 overrides and accelerated leverage fees as well.

Guarantee multiple sources of income

It is now obvious that the Free Lead System is purely a free and complete marketing system that can create leads thus paving the way for a smart marketing campaign through which leads are converted into real buyers. This is a 100% ready to use system. It is not necessary to create, build, design or program anything to make use of the System. One can immediately start adding traffic to the system and converting leads. The system is responsible for converting leads into real sales. With the simple fact of having the Free Lead system, you can generate income through several avenues.

There are three levels of strategic planning: Corporate, Commercial and Functional. Strategy can be planned at each level, but plans for each level of an organization must be aligned to ensure maximum unity of effort. Without alignment, departments and functions will work at cross purposes and the overall corporate strategy will be less effective. This is how strategists view each of the three levels of strategic planning:

Corporate level: Planning at this level should provide an overall strategic direction for an organization, sometimes referred to as “grand strategy.” This is a concise statement of the overall direction that senior leadership intends to undertake to achieve their stated mission or vision. Corporate-level strategy is typically decided by the CEO and Board of Directors, although other senior leaders will often contribute to strategy formulation. Strategic choices at the corporate level will likely require the commitment of a significant portion of the company’s resources over an extended period, and the results will have a significant impact on the future health of the organization. Strategic planning at this level will typically include sound analysis and the identification of various strategic options based on the assumed future operating environment. In a multi-business company, particular attention will be paid to the overall core competencies of the business and where the lines lie between corporate and business responsibilities.

Enterprise level: Each business within an organization will develop a strategy to support the overall business within their specific industry. The company-level strategy reflects the company’s current position within its industry and identifies how available resources can be applied to improve the company’s position relative to its competitors. There are a variety of ways that companies will compete, but most of the time it is based on the USP (Unique Selling Proposition) of the company that distinguishes the company and its products from other competitors. If there are no differences between a company’s products or services and those of other competitors, then the product or service becomes a commodity. Competition among companies offering basic products is often based on price competition, with low-cost providers often taking over. On the other hand, companies that distinguish themselves can compete with their unique selling proposition. If they can successfully demonstrate why they are different and how that difference can provide a better level of quality service or product, then the company can earn a higher margin for the premium service or product. This is the “value” added by the company, and the business strategy should focus on how the company adds value.

functional level: The functional level describes the support functions of a company: finance, marketing, manufacturing and human resources are some examples of the functional level. Strategies should be defined at this level to support overall business and corporate level strategies. If functional level leaders can describe their activities and goals in relation to business or corporate levels, then everyone in the organization will be aligned and as such will contribute to the overall goals and objectives of the organization. So, for example, IT or HR functional leaders need to ask themselves if the strategies for their functions align with and support the overall strategic direction of the businesses they support or the company as a whole.

The best strategic planners understand how important it is for a business to have alignment between the corporate, business, and functional levels of strategy. Overall strategies at the corporate level will not be effective if strategies at the functional and supporting business levels are inconsistent with the overall strategic intent of senior leaders. Therefore, it is not only important to choose the right strategy for the corporate level, but it is also equally important to ensure that the strategies at the functional and business levels support the overall grand strategy of the organization.

Requirements documents are used to accurately and unambiguously convey the needs of a business. A business requirements document is a well known ‘requirements’ document; however, there are other types of requirements documents that are also important in moving a project to completion. The template of a requirements document to use depends on the type of requirements you intend to capture. Organizations develop and adapt their own templates to meet their needs.

Business Requirements Document (BRD)
It defines the high-level business goals and core features of a product. It is prepared by a business analyst or a project manager. Contains sections to describe the scope of the project, functional, non-functional, data and interface requirements. It provides a good understanding of the types of users and their expectations. It presents an idea of ​​the proposed system from the point of view of the business organization commissioning the system.

Functional Requirements Document
Describes in detail the services provided by the system. It specifies the sequence of events, inputs, outputs, stored data, and computational processes for each function. Capture system behavior for each event and user action. Text descriptions are supported by wiring diagrams for better understanding.

Quality requirements document
This document describes the acceptance criteria for the final product. It establishes what the end users expect from the system in terms of performance, response time, reliability, disaster recovery, fail-safe mechanisms, maintainability, accessibility, load handling capacity, portability, and robustness. These are also called non-functional requirements.

Technical Requirements Document
The final product software, hardware, and platform requirements are described in this document. The software requirements state what programming language the system must be developed in, what software will be used to access the system, and the type of database. The hardware requirements establish the processor speed, memory size, disk space, network configuration, and the capacity of the application and database servers that will be deployed when the system goes live (production environment). ). The platform requirements establish the restrictions on the system environment and the limitations on the technology that will be employed during the construction of the system. If the system is to be deployed in multiple locations, the hardware and software environment for each location is described. The document lists the constraints that must be considered when designing the system architecture.

User Interface Requirements Document
Describes the appearance of the graphical user interface (GUI) of the system. Defines the positioning of the user input fields, messages, menus, header and footer on the application screen. It explains how the user will access the screens and the sequence of user actions for each process. Contains screenshots of mockups to give the project team an idea of ​​what the final product will look like. Sample:

• How the content is presented to the user
• Color codes to use
• User navigation
• Hints/tips/suggestions to be displayed to the user on the screen
• “Save data and continue operation later” options when the user has to enter a large amount of data into the system
Shortcut keys for frequently used functions

Market Requirements Document (MRD)
Defines the needs of the end user of the system (that is, the customers of the company for which the system will be implemented). This document is produced by marketing managers, product managers or business analysts. Define the functions of the system according to the current market trend and the expectations of the target customer base. List the characteristics that give the company a competitive advantage in the market.

Marketing communication (MC) is the only way for companies to move products, services and ideas from manufacturers to end users. Makes and maintains interaction with customers, prospects, retailers, and stakeholders. Marketing communication has a mixed bag in which advertising and sales promotion play vital roles.

Types of MC include advertising, public relations, and sales promotions. Of these, advertising broadens the marketing footprint and always aims for a high message delivery rate.

The 4 P’s of marketing: product, place, price and promotion are the main objectives of marketing communication. Reached a different target audience to change behavior through information, persuasion, and reminders. Without marketing communication, it is impossible to generate awareness and encourage product trials. Maintains customer base by reinforcing buying behavior by providing constant details on brand benefits.

The importance of MC within and between organizations as well as for various stakeholders with a primary focus on customers.

Marketing is the most important department in any organization. If personal marketing is successful in its efforts, the company becomes profitable and expands. Without effective marketing, there are no profits and therefore no new hires. Increases depend on the performance of the marketing communication. When an effective strategy is devised, there can be fruitful results.

Not only the marketing department but also other departments can work with marketing communication such as events, sponsorship, public relations, direct marketing and interactive marketing. These communication tools are often part of the marketing communication mix.

In advertising, you need graphic designers, for sales calls you need the company vehicles of the administration department. For personal selling, you can use the sales staff. To approve a marketing event, you must have good relations with the account manager. So, in a way, marketing communications involves various departments within an organization. This increases operational efficiency. The integrated approach ensures that all channels are well aligned and follow the same tactics, in line with business goals and company values.

Throughout the organization, it gives an impression about the company that can be negative or positive. Prospects and retailers compare your brand to your competitors and when your communications are good, you can outperform other brands and vice versa.

Many brands contract with a third party for advertising, sales promotion and word of mouth marketing, and the success or failure of the brand communication directly affects them. In terms of how it affects customers, they approach the brand’s products with the knowledge and information they can retain about the brand. Customers like to know how beneficial a product is to them, and marketing communication tells them exactly that. IMC’s entire strategy is focused on how customers want to experience the brand.

If you are looking for web traffic, email marketing is one of the best methods. This is often employed by many marketers as you will have direct contact with your target buyers. You will also be able to control who your recipients are because email lists are scanned prior to mass emailing. With this, you can expect higher conversion rates.

A systematized and profitable email marketing company can be done in three easy steps:

Step 1 – Use a bulk email service

Signing up for a bulk service is the first step in your email marketing venture. Bulk email services can be used after you have paid the required fee and your account is set up immediately. Once you have access to the bulk email service, you can continue to the next step.

Step 2: Write your ad’s message

Once you’ve signed up for the bulk service, you can now log in anytime you want and get ready to compose your marketing message or email. The bulk email service will provide tutorials, templates, and editors that will be used to create your ads. No technical knowledge is necessary. You can enter text or HTML and view your ads before posting.

Step 3. Send large volumes of email

When the email content is ready, the bulk service will start sending emails to recipients found in the database. Take note, this is done in a few minutes, which is completely different from manual submission.

Which bulk email service to use

Email marketing won’t just get you web traffic right away. When it’s not done effectively or when you use inefficient bulk services, this won’t get you the traffic you need. You can’t just get any email service online. Be very careful or you will just waste your money.

First of all, check out the email lists that the bulk service offers. You need web traffic which is impossible when the listings are not your target buyers. These lists need to be updated regularly to ensure that when emails arrive in recipients’ inboxes, they are read.

The bulk email you choose should not be expensive. You can really find the least expensive one with various functional features included. The email service should be easy to set up, integrated with affiliate marketing, and should allow you to send emails in different formats, such as when the email is in text or HTML.

One of the issues you need to be aware of about email marketing is spam and bouncing of emails. These will decrease the effectiveness of the email marketing company. The bulk email services you have to invest in must be guaranteed to be secure and will not reveal your ISP when sending the email.

You can search for reviews that tell you how effective a certain massive service is. You need to be smart about who you sign up with before you pay anything for email service.

we’ve been there Relax! Panic begins to set in. Reviews can help you rank in search engines. While most of us would like to receive testimonials that are positive, the bad ones aren’t as bad as you might think. Let me explain why. After months of work, you launch a new service or product and, instead of praise, your company receives the dreaded criticism. A couple of negative reviews do not possess the ability. It’s not the end of the world. Will your inspection suck all the life and money out of your business, leaving you with nothing to show for all the hard work you’ve put into building your own brand? Listed below are the advantages of having negative reviews.

1. The number of reviews increases with more negative reviews.

Google produces results that reveal stars that everyone has when people search for a business. Imagine if you are running a company? Can your SEO hurt? Obviously, no one knows that testimonials help SEO. More importantly, the analysis showed that the number of testimonials influenced how customers would react to a website’s average score. Google’s internal search engine optimization guidelines teach website reviewers to remember that some of the best sites get bad reviews. Consumers need to understand that your company has an after before they make a purchase decision. Hardly anyone is going to see everyone if your website has 100 testimonials, or maybe only 25. But have you noticed that Google reveals how many testimonials the company as a whole has? You can be sure that your position will not sink, while testimonials that are negative should not be dismissed. When drawing conclusions, to put it another way, consumers rely on shortcuts. Probably not. The test for your company raises and leads to research items that are localized. The people behind search engines like Google know that no one is ideal. The point is that you simply want a diverse variety, like a couple of reviews, to help search engines assert the validity of your business.

2. Credibility increases with negative reviews.

Research indicates that customers like to find a mix of great reviews when looking to establish whether a trustworthy business exists. Favorable testimonials are more persuasive than overly positive testimonials. They tend to be suspicious when customers only see positive reviews. If authenticity is based on many different testimonials, it stands to reason that customers would be willing to spend some time boosting their search engine rankings. Time on web page (the length of time spent on a single web page) and session duration (the overall amount of time spent on a website) are equally essential steps when aiming to improve SEO. . This applies whether you’re an eCommerce store with a global reach or even a local bakery.

3. Build relationships with customers.

Plus, it helps with local SEO. Knowing that they will be taken care of if something goes wrong helps customers feel comfortable making a decision. Google isn’t hiding the fact, so it’s safe to assume the exact same is true for company sites whose testimonials contribute to search rankings. It shows that you value customer feedback and are eager to take action whenever your business responds appropriately to reviews. This is the conclusion of this stage: companies have the opportunity to show that they are willing and able to manage their reputation through negative testimonials. In case you have a customer service issue (or a different kind of difficulty), then you’ll know what’s going on and be able to fix the problem. Another benefit of getting reviews that are negative is that you get opinions about your company that you can take into action.

4. Provides an accurate picture of the business.

Negative testimonials help customers know. Negative reviews offer a balanced view of services and your products, increasing the authenticity and trustworthiness of your business. Having accessible online testimonials helps ensure that if customers do decide to buy, they are more likely to understand what they are getting in advance, reducing long-term customer numbers as well as returns. Customers experience disappointment when expectations are not met. Looking from favorable to not so good can reassure customers that your site is a great place, and as we’ve already mentioned in a variety of testimonials, your search rankings improve for the length of time consumers spend on your website.

5. Boost your SEO and content marketing.

In the event that you extract the information within each and every comment that is negative, it can help you modify and target your own search engine optimization strategies.

What did this customer want that we are not providing?

What happened to what this client promised that we did not fulfill?

What questions does that customer have regarding our products or our business?

What types of searches might lead another consumer to this content?

Reviews will help you understand your viewers. Ask yourself how you see. You can create network posts that address each of those challenges or a set of articles.

A Case Study on Innovative Sleep Solutions, Surrey, BC

Our team loves helping small business owners rebrand, from bringing website redesign ideas to life to increasing social media engagement.

It is not only because we are passionate about the work, but also because we love to see our entrepreneurs succeed.

Now, I know it’s almost silly to mention how challenging 2020 has been for small businesses. You must have heard it a million times!

But the fact that it’s been such a tough year for a lot of small businesses made the rebranding work we’re doing for a small business like Innovative Sleep Solutions that much more impactful.

The original Innovative Sleep Solutions website did not endorse or increase leads or sales at all. They had a finicky shopping cart system that was difficult to use.

The site featured an outdated design and lacked compelling SEO copy. There was no mention of their values ​​or health-focused approach, which is what sets them apart from the big box stores.

In the past, Dave and Terry had also been using more traditional publicity campaigns such as radio, television, print, and even billboards at Rogers Arena to attract the attention of Canucks fans.

With numerous technical and marketing/brand issues, they were not receiving none Online sales.

While they shopped at the store before COVID-19 hit, the pandemic put an end to that.

Innovative Sleep Solutions needed to quickly turn around and build a strong eCommerce site and implement a new online marketing strategy.

It was time for a new approach, this is how we revamped the Innovative Sleep Solutions brand to give them a competitive edge heading into 2021.

Complete brand and website redesign.

From the logo to the product pages, we made sure that Innovative Sleep Solutions branding was consistent and attractive on all pages of the website.

As we do with every client, we start with an in-depth brand analysis to define your Unique Selling Proposition (USP), target audience, company vision, brand positioning, and more.

This analysis reinforced the need to renew their existing logo. Not only was it outdated, it didn’t reflect the healthy environment that was needed to position them differently from other mattress and bed vendors.

The logo redesign process was collaborative and brought David and Terry into the mix every step of the way, ensuring the final design was one they loved and knew accurately represented their brand positioning.

Another of our website redesign initiatives was to create a new slogan to differentiate the company from its major competitors. Because the owners pride themselves on selling natural, organic and Canadian-made products whenever possible, “Sleep Healthier. Live Better” was the winning statement.

Our next step was to develop our website technical specifications, keyword analysis, and site mockups. (A mockup is a layout that shows what elements will be on a web page. You don’t just start creating menus, slapping images, and putting links on a live page!)

It’s important for small business owners to understand that redesigning a website involves much more than choosing logo colors and font sizes.

For example, a large part of the process takes into account the user experience. What process flow will they follow to ensure a smooth experience while on site?

When designing and developing the Innovative site, we wanted to make sure that site visitors know immediately that they are in the right place and that they can easily find the products they need.

Also, ensuring a site looks great on any device, from desktops to smartphones, is critical. Images and font sizes may look perfect on your computer, but break or look cluttered on a phone screen.

While there is a great deal of creativity involved in implementing website redesign ideas, much of their success depends on well-executed web development.

Since we don’t use off-the-shelf templates, purchased themes, or third-party site builders, our clients know they’re getting the highest quality built site that will showcase their brand perfectly.

The innovative site was built on WordPress using a custom WooCommerce plugin for the shopping cart system. We also integrate Constant Contact to build lists and have the ability to send abandoned cart emails to those who leave the site without completing their purchase.

As you can see, unless you are a marketing/technical/designer guru, rebranding your business is not a DIY project. There are too many important elements of branding, programming, and implementation at play. Regardless of the industry you are in, you should consider hiring a professional full-service web design and development company.

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Read: The Importance of Brand Messaging for a Successful Website Redesign

I’m sure you landed on someone’s website and felt that something was just…wrong; or maybe you were suddenly turned off without even knowing why.

Most likely, you quickly clicked back to find a competitor’s website, where you felt more comfortable and secure.

Your visitors might feel the same way if you don’t pay attention to how you come across to your target audience. This is why it is crucial to identify your brand style before redesigning your website.

In this article, I’ll share five questions you need to answer to determine your brand identity and create the most effective website possible.

More online.

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Compelling, profit-oriented copywriting.

People aren’t going to buy from a small business if the copy is heavily focused on product specs or lacks a cohesive story. That’s when you start talking about why someone wants what you’re selling so you can really reach your target audience.

An additional challenge for Innovative Sleep Solutions: They are selling high-end products at the lowest price, but buying a mattress is still a considerable investment.

So we knew we needed to quickly capture people’s attention with the right copy, instead of highlighting price points.

As part of our online marketing strategy, we looked at what problems each product solved. For example, an adjustable lifestyle bed is ideal not only for people with a medical condition like acid reflux, but also for people who like to read or use a laptop in bed.

Similarly, we learned that a magnetic therapy mattress acts like a mini electric heating pad to stimulate blood flow and deliver nutrients to repair and heal damaged tissue while you sleep. You wake up pain free and rejuvenated.

Isn’t that much more interesting than the product specifications?

Innovative Sleep Solutions’ online marketing strategy also includes landing pages and blog posts with carefully selected keywords to better explain the benefits of their products and maximize SEO to drive more organic traffic.

Continuous strategic SEO, SEM and social media campaigns.

Our work is not done when the website is complete! To help Dave and Terry stay competitive, make sales, increase leads, and engage their audience, we have now focused on focused SEO, SEM, and social media campaigns.

SEO stands for search engine optimization and is an unpaid online marketing strategy that focuses on optimizing your website and content with words and phrases that people would type into a search engine.

By doing keyword and competitor research, we create target keywords to use throughout the website and within the copy.

SEM stands for search engine marketing, also known as paid search. The most used paid search tool is Google Ads.

By buying traffic to the website, we are accelerating the site’s path to the top of search results and hopefully increasing sales.

We do this effectively by:

? Orientation to geographical areas

? Create advertising campaigns that speak to the target audience in those areas.

? Write relevant ad copy that will attract and compel your target audience to click on the ad

? Continuous monitoring of clicks, impressions and conversions

SEM can be a great online marketing strategy to boost at the time of a site launch; then you can lower your paid ad budget as you move up the organic search results with SEO.

We are also moving forward with an Instagram-focused social media campaign that visually showcases your healthy sleep solutions.

The process of bringing website redesign ideas to life is collaborative and iterative. It takes proper planning, working with a professional marketing team, and testing and tweaking as you go!

It took a lot of communication and teamwork to get to the Innovative Solutions for the Completed Dream site. But we love the process, and now we have another website and rebranding project to be proud of!

For the success of your business,

Suzanne

In just 10 short years, Instagram has become a powerful marketing tool that savvy entrepreneurs are embracing. As of December 2020…

Instagram has over 1 billion active users, which means your market almost certainly uses Instagram, and so do your competitors.

· 67% of US adults use Instagram, so while it doesn’t have the reach of Facebook (yet), it’s definitely a platform worth taking advantage of.

A younger crowd, more than half of Instagram users are between the ages of 18-29, if that’s your market, Instagram is the place to be.

63% of users check their Instagram feed at least once a day, that’s a lot of eyes on cell phones!

Not only that, but the platform has enjoyed double-digit year-over-year growth and shows no signs of slowing down. Clearly, it’s time to embrace Instagram and the power it promises as part of your overall marketing plan.

Instagram is like a stripped down version of Facebook, with an emphasis on mobile image sharing. As with other social networks, you interact with other users on Instagram by following them, being followed by them, commenting, liking, tagging, and sending private messages. You can also save the photos you see on Instagram.

Because it’s so visually oriented, Instagram has multiple filters that you can apply to enhance photos and videos. Additional photo editing options allow you to straighten the image, adjust brightness and warmth, and overlay color. For videos, you can disable audio, select a cover frame, and if you’re using the iOS app, you can trim videos.

unique challenges

But Instagram presents some unique challenges, and it might make you wonder if it’s worth it. The main ones are:

1) First of all, it fully works with a smartphone. Unlike other platforms, you cannot post to Instagram from your computer. In fact, you can’t even post to it from third-party apps. It is fully designed to appeal to mobile phone users. So in markets where mobile usage is high (and let’s face it, that’s pretty much everywhere), Instagram is a no-brainer.

2) It also focuses on images and videos. Unlike Facebook, Twitter, and even Google+, where text updates are still the norm, Instagram requires photos. The text (called “subtitles” on Instagram) is secondary, although unlike other platforms, Instagram is quite generous with its character limit. Keep in mind that even on other platforms, images often outperform text-only updates. So focusing on images in your marketing is probably a good thing.

instagram for business

But Instagram isn’t just about photos. With a business profile, you can highlight your brand’s mission and goals, present your products, capture leads, and drive sales.

When you sign up for Instagram, there is a personal Instagram profile option and then there is an “Instagram for Business” option. It’s like Facebook in that the personal profile is for personal use, and the business profile is where you can make offers. (If you already have a personal profile, you can easily switch it to a business profile or have both.)

As an added feature, the business profile gives you access to analytics, which means you can see statistics and demographics of your followers and their likes. This helps you understand who your target audience is and what they like. You can also pay to promote your posts, something you can’t do with a personal Instagram account. As with Facebook, if you want to make sure people see your business posts, you’ll have to pay for it.

Instagram and Facebook

You probably know that Instagram is owned by Facebook, which means you can link the two platforms to reach both your Facebook and Instagram audiences.

When you run an ad on Facebook, you can also run it on Instagram. Or if you post content to Instagram, you can also have it automatically posted to Facebook. This saves you time and helps keep your social media accounts consistent.

So how can you put Instagram to work in your marketing?

Here are 6 steps you can take to start using Instagram to promote your business:

Step 1: Optimize your profile

As with any platform, Instagram asks you to create a personal and/or business profile. This is where new followers will find out more about you, who you serve, and what your personality is like. It’s your chance to shine… in 150 characters or less.

Step 2: Start growing your community

Above all else, Instagram is a social network, and that means active participation in the community is a must. Focus on finding and following the right people – influencers in your market as well as your dream customers. Once you find these people, start conversations with them to start building relationships.

Of course, the ultimate goal of all social networking is to get your online community to subscribe to your list, so you have control over how you interact with them. After all, any of these companies could disappear tomorrow, leaving you empty-handed.

Step 3: #hashtags #matter

Perhaps more than any other social network, Instagram relies on hashtags to sort and categorize content. Users who are interested in certain topics can choose to “follow” certain hashtags, just as you might follow other users.

You can put the power of hashtags to work for you by using a thoughtful combination of tags designed to get your content found and followed:

1) The first hashtags to include are the popular/common types. So for example if you are sharing inspirational quotes that could include #inspirationalquotes, #inspiration and #quote. This will get your content found by those searching these broad topics. Not everyone in this group will be your ideal clients, but that’s okay.

2) The second type of hashtag to use are those that are specific to your audience or niche. #Podcasting, #WAHM, #virtualassistant, #businesscoach and others like these are used less often, but will appeal to a much more targeted market.

3) Another type of hashtag you’ll want to use is basically asking for a follow. These include #follow, #followme, and #follow4follow, among others.

Step 4: Develop your brand

If you’re having brand issues, you’re not alone. It’s one of those things that feels so murky and vague that it’s hard to pinpoint. Is it a logo? The colors on your website? your slogan? It is all that and more.

This is what you need to keep in mind when thinking about your brand. Done right, branding makes every post, photo upload, and social media update instantly recognizable as your own. is what makes you YOUR—thoughtful use of:

Idiom

Colors

· Sources

· Attitude

Personality

And for photos, it means being as consistent as possible with composition, styling, filters, and other elements.

Step 5 – Create a content strategy

As with other platforms, when you use Instagram for your business, you may want to create a content marketing strategy. To do that, first determine how many times a day or week you want to post. Some trainers post once a week and others post several times a day. Whatever you decide, it is important to be consistent.

And follow this guide to content composition: make a third of your posts about your brandone third exchange content from influencers or their users, and a third actually sale your product or service:

has) Brand: To help your followers get to know you as a brand, include your values, mission, and “why.”

b) Exchange: This includes reposting what your followers post (and, of course, giving them credit). Followers love it when you repost their images. It makes them feel validated and appreciated by your brand. Reposting influencer images will help you get noticed.

against) Sale: Sales posts should not be pushy and should reflect your brand personality. Use lifestyle photos of your products and/or services to show them how your product or service would improve their lives.

Using a content strategy in conjunction with a content calendar can keep you organized and help you design your content in such a way that it benefits your business as well as your customers. A content calendar can be an Excel spreadsheet, a Google Doc, or a WordPress calendar plugin. But there are also plenty of content calendars available online. Just pick one! Then use it to map your content based on your content and marketing strategy.

There are also products, like “The Ultimate Content Creation Toolkit” that can help you find topics for your content, create a combined marketing and content strategy, and organize it all on a calendar to schedule.

Step 6: Start (or join) a conversation

All social media is about relationships. Ultimately, it’s not about making sales, getting more followers, or generating traffic. It’s about making a real connection with individual people.

All of those other things—sales, traffic, and followers—are a result of the connections you make. And what is the easiest way to make a connection and build a relationship?

Join (or start) the conversation by doing the following:

Like and share the content that moves you

Say hello to those who inspire you

Follow people who have something of value to say and share

BE one of the people who say, do and share valuable things

In summary

Instagram is a social platform that you could use no matter what your product or service is. It’s a simple yet powerful platform to get engaged followers, targeted leads, and additional sales. By creating an Instagram business profile and using its many features, you’ll have another way to market yourself to a whole new audience.

We enter a new decade at the beginning of 2021. The previous decade began when many companies realized the importance of exploring the digital landscape to expand their horizons. The spread of the pandemic towards the end forced more companies to explore this avenue, and as a result, B2B digital marketing gained new momentum.

Although the opportunities have multiplied and the possibilities are endless, competitiveness has also grown proportionally. Innovation has become the key to surviving digital Darwinism. Digital content marketing strategies, search engine optimization (SEO), and other technology-driven strategies now have a fair share of the budget when it comes to marketing overhead.

So what are the B2B marketing trends that businesses should capture in 2021 to gain that competitive edge? Here are some of the significant trends that cannot be ignored.

1) Content marketing will continue to be at the center of all campaigns: Digital content will continue to be king. Google’s algorithm keeps getting smarter. Especially after the BERT update (Two-Way Encoder Renderings of Transformers, an article published by Google AI language researchers), it is believed that the “context” of content based on the user’s “intent” has gained more prominence. Therefore, content backed by proper keyword research, intended audience profiling, and analytics data, etc., will be key.

two) Influencer marketing will gain momentum: Having eminent social media personalities on board to promote various products and services has already been all the rage when it comes to B2C marketing. In 2021, B2B campaigns will also tend to exploit it to the full due to its huge potential to drive sales. In addition, it generates trust and loyalty to the brand. Influential content like case studies, webinars, video content, and blog content will continue to come to platforms like Instagram, YouTube, and Facebook, etc. TopRank Marketing has some interesting statistics related to this here.

3) Artificial intelligence (AI)-enabled marketing: AI is a great tool for tracking the digital footprints of consumers in order to understand their behavior and choices, which in turn helps companies launch targeted marketing campaigns. In addition, AI tools such as chatbots have already become an integral part of websites, and according to one study, 67% of customers around the world reported using a chatbot for customer support. 2017. There is no reason to believe that this number would not have grown since then. after. AI also facilitates programmatic advertising, semantic search, email personalization, etc. and therefore it will be a great tool for lead generation.

4) Video content marketing will increase your engagement: According to a Wyzowl study, 86% of people would like to see more video from brands in 2020. Additionally, people watch an average of 16 hours of online video per week, an increase of 52% over the last 2 years. It is safe to assume that video content marketing will continue to gain prominence and is likely to offer a great return on investment.

5) Virtual and augmented reality (VR/AR) will add more value to marketing strategies: According to Statista, total AR/VR spending worldwide was projected to reach US$12 billion in 2020, and is expected to rise sharply to US$72.8 billion by 2024. While virtual reality is Ideal for simulated experiences, augmented reality offers you an interactive experience. experience to test products virtually. For example, L’Oreal’s makeup app allows users to try on various types of makeup online.

6) Customer Retention Marketing: Acquiring new customers is often more expensive than retaining old ones. According to one study, a 5% increase in customer retention can increase a company’s revenue by 25% to 95%. So investing in better communication mechanisms, customer education and onboarding, best-in-class customer support and customer appreciation, etc., can really be a great way to optimize your marketing ROI.

In 2015, Bloomberg revealed Google’s plan to switch its web search to AI machines with Rank Brain. Since then, the machine learning AI system has become an important part of the SEO world. You can tell that the machine is better at tackling unfettered queries, especially when you’re not sure what the query means. Initially, Rank Brain existed for only 15% of Google queries. However, over time, the AI ​​system has expanded considerably to affect the majority of Google search results.

How does it work?

Rank Brain leverages AI to convert textual search queries into mathematical entities, called word vectors. These vectors or distributed representations can be easily grasped by the computer with the help of their unique coordinate addresses. Put simply, if the AI ​​machine comes across an unknown word or phrase, it does the guesswork to find other words or phrases that have a similar meaning and gets the result refined accordingly.

Delving into Rank Brain

The AI ​​machine does its best to understand the intent of the otherwise meaningless query. For example, consider a query, “FIFA City”. There could be several intentions behind this search.

1. The searcher may want to inquire about a FIFA tournament, which is about to take place or has recently taken place.
2. The person could currently be located in a hotel near the FIFA headquarters and is looking to get to the stadium to attend the opening ceremony.
3. The seeker may be interested in knowing the winners of all FIFA tournaments to date or may just want to know the defending champion.
4. You may want to search for the hometown of the best FIFA player in the last season.
5. The search engine might also be willing to search for the most promising players from the current/next season of FIFA.

Since FIFA 2018 is about to kick off recently, a simplistic algorithm will most likely return the tournament venue as a search result, regardless of the primary intent behind the query. However, with the Rank Brain algorithm in place, the story could be different. For example, if the search engine is currently in the host city of the FIFA opening ceremony, Google could end up giving directions to the stadium in question. Therefore, signals such as the current location of the search engine, the freshness of the web content, etc., can be important for Rank Brain when interpreting the most satisfactory results.

Rank Brain Optimization

It’s easy to optimize your website for Rank Brain; what you need is to follow Google’s advice: “Try to write content that sounds human.” Yes, just write it in simple and natural language. If you start typing like machines, your website will only end up confounding this algorithm, without gaining any optimization benefits. It’s time to upgrade your business to include world-class technology for acquiring leads. Rank Brain is among the best innovations in this regard to satisfy your cause; all you need is to enjoy the search with this artificial intelligence invention!