AR essentially consists of superimposing virtual elements on the physical environment of the viewer. Mass adoption of AR is slow but safe. The reason for this is that the technology is still very new and will take considerable time to assimilate to the general public. The price reduction of AR devices will obviously be a major factor in this, as with all other tech devices. Although some high-end smartphones have AR features, they do not have the ability to fully use AR. Snapchat, Facebook, and Instagram have made optimal use of a camera on their smartphones for AR. The selfie game was very popular due to Snapchat face filters in 2015. Facebook’s AR Camera Effects app was also highly appreciated in 2017.

Thanks to companies like Facebook, Apple and Google, launches have been developed and launched on the AR platform. Since they have a large user base, they will naturally deploy their AR applications out of the box for them. Apple’s AR Kit, Snapchat’s Lens Studio, and Google’s ARCore have enabled developers to create efficient and engaging AR apps and related features. In the future, there will be many AR features in addition to the current virtual tape measures and photo-tampering filters. In neurosurgery, it has particularly strong application prospects.

2D content may have boring everyone. AR offers a user experience superior to the current 2D experience with its vivid 3D experience. The proof is evident from 75,00,00,000 downloads of the Pokemon Go game. 1,60,00,000 daily views of Snapchat selfie lenses can also be said as another mass adoption of AR. The biggest adoption of AR will be in the field of e-commerce, where static display panels can be enhanced with a vivid user experience. Ikea is a famous furniture brand and launched an augmented reality app. Users could access the application and see how the virtual furniture of their choice would fit into their living rooms. That is just one of many cases.

conclusion

Tech newsletters and magazines abound with trends in the virtual reality industry and augmented reality is relatively less popular. But, in fact, AR is the one with the largest share of VR / AR technologies. As stated at the beginning, of the total AR / VR market of $ 108 billion that will be in 2020, AR’s share is around $ 83 billion. This in itself says about the potential of AR technology. Global spending on AR / VR technologies in 2018 is projected to be around $ 17.8 billion. This shows the great market opportunity for such NGUI technologies.

By Sowmiya

Game Studio is a pioneer in AR technology who has built numerous solutions on them for various clients. You just have to contact us with your ideas and we take care of the rest.