Online eCommerce systems are easily available on the internet, for example, Prestashop, Magento, osCommerce, Zen Cart, etc. With so many different systems, we really need to know which system to use and which one will best suit our type of business. This article aims to provide you with five important features of eCommerce systems so that you can decide for yourself which system is best suited for your online business.

Catalog management

Catalog management is an important aspect of an eCommerce solution. It manages all your products under one roof, ideally it should come with batch import and export features, and this is an important feature when you have a lot of products to upload to the website. This feature can help you save valuable time when bulk uploading/downloading products to your server. Imagine how much time can be lost if you need to upload 3000 products to your server manually. The catalog should also allow you to easily manage the prices of your products. It should also come with a scheduler that allows you to schedule your product prices automatically. When browsing your catalog, the system should also come with a built-in filter and search function that can help you locate your products easily.

Marketing tools and promotions

Marketing and promotion are very important for your eCommerce website. A successful eCommerce store needs occasional online promotions and marketing campaigns to keep their visitors coming back and making that important purchase. Make sure your eCommerce system allows you to create and manage discount coupons, create and manage price rules for members and non-members. Powerful tools that allow you to upsell and cross-sell your products. These tools are essential for your site to retain customers.

Shipping and delivery features

Depending on the type of products you sell on your online store, a well-designed shipping and delivery module is important for your eCommerce site. The delivery/shipping module is the most important feature for end customers. The system needs to allow your visitors to select the types of delivery options for their order, the system also needs to automatically calculate the shipping charges for the visitor. In addition to this, it is also important that you know which international carriers are supported and how easy it is for you to integrate the carriers into your system. For example, DHL and FedEx provide real-time shipping rates, you need to know how you can integrate them into your e-commerce system.

payment modules

Similar to shipping and delivery, the checkout module is one of the most important features in an eCommerce system. Getting paid is the ultimate goal of most eCommerce sites that sell products and subscriptions. Your e-commerce system must be compatible with the main gateways and payment systems available. For example, PayPal, Worldpay and 2Checkout. Visitors to your eCommerce site should also be free to choose from a list of different payment options, as different payment systems are popular in different regions of the Internet.

search engine optimization

The last important feature on my list is the search engine optimization (SEO) feature in the eCommerce system. SEO is very important in all eCommerce sites, your products and services need to be crawled and indexed by search engines. Without SEO, no one can find the products they want on the Internet and your site can’t find your customers. Unless you can market your e-commerce site’s products to the world by other means, otherwise no one will be able to find your products. To be optimized for search engines, your eCommerce system should generate Search Engine Friendly (SEF) URLs, which should also help you automatically generate sitemaps to allow you to submit your site to search engines. They should also provide you with the feature to enter your products meta information easily in the admin panel of the e-commerce system.

By knowing your online business well, you should be able to decide for yourself which e-commerce system is best for your business. These important features in eCommerce system will help you manage and operate your eCommerce site efficiently, without these important features you can waste a lot of unnecessary time and effort managing your eCommerce store. If you still can’t decide which system is the best for your business needs, you should always consult an expert in eCommerce system development and customization, these guys can provide the best solution for you and make sure you don’t lose out. time to manage your site but to be used to make more sales in the e-commerce industry.