This guide gives you practical examples of how to use text messaging to drive your business.

PROMOTE YOUR BUSINESS

Encourage customers to visit more and spend more. Use text messages to get your offer in front of your customers, every time!

IMPROVE OPERATIONAL EFFICIENCY

Make sure managers are aware of critical issues with automated text alerts about customer service issues, operations, or even theft.

CUSTOMER COMMITMENT

Reduce your own administrative efforts without sacrificing excellent customer service. Keep customers engaged with automated text messages.

“Do you know what time it is? Haircut time! Come get your haircut this Tuesday and receive 20% off your service!”

Promote your business

Wouldn’t it be great if you could make sure your amazing promotions are seen by your customers? Text messages provide that kind of

visibility: most messages are read within seconds of pressing ‘send’. With targeted segmentation, customers receive the right promotion

at the right time, and you get incredible results.

Use text messages to…

BOOST TRAFFIC ON LOW PERFORMANCE DAYS

1 UP-SELL, CROSS-SELL OR ADD-ON SERVICES

“Hello Michelle, we hope to see you at the spa for a

massage! If you want to add a pedicure, we are offering 10%

discount for both appointments – today only!”

2 EVENT ANNOUNCEMENTS

“Sneak away for a special girls night out and come home looking years

younger. Curious? Join us for a Botox party this Thursday night!”

For example, if you have an empty schedule in a

certain day, send a campaign to the guests who visited in the

same day exactly 6 weeks ago, inviting them back.

3 REMIND GUESTS TO COME WHEN THEY HAVE NOT VISITED IN A LONG TIME

“Hello Susan! It’s been a while since you’ve been here for your usual facial at the spa. Since you’re one of our favorite guests, we’d like to give you

10% discount on your next appointment. We hope to see you again soon.”

4 RETAIL BY OFFERING A DISCOUNT OR PROMOTING A NEW LINE

“Are you running out of skin lightening cream? Don’t worry, we have more in the spa! Come this week to replenish your supply and

you will receive a 15% discount. http://www.spabliss.com/webstore”

5 PROMOTE SPECIAL HOLIDAYS AND GIFT CARDS WITH DISCOUNTS OR PROMOTIONS

“What’s better than a box of chocolates on Valentine’s Day? A salon gift card, of course! We’re sweetening the deal with 10% off

on gift cards this week.

“Celebrate Mother’s Day together! Buy a $100 gift card for mom and get a free $25 gift card.”

This is just the beginning.

With Zenoti’s automated marketing features for your spa, salon business, you have the power to run virtually any promotion to encourage new business.

With incredibly flexible segmentation tools, you make sure the right message reaches the right customer with minimal effort. It’s easy and it drives real

business results.