It’s no surprise to learn that Apple’s iPhone 4 was the most successful product launch to date for Goliath technology.

Featuring some of the most advanced hardware and software on the market today, Apple’s iPhone 4 has received an unprecedented level of media coverage and public promotion. So without further ado, let’s take a look at arguably the most versatile phone in the world.

Video calls: FaceTime presentation.

While video calls are nothing new per se, the iPhone 4 offers a new generation of video calls called face time. This allows users to make video calls with unmatched quality thanks to the ability to use Wi-Fi networks to transmit high-quality images, as well as view them in HD thanks to the new retina display.

Five megapixel digital camera.

One of the annoyances of previous iPhone users was the low pixel count on their cameras. The original iPhone and iPhone 3G are just 2 megapixels. Apple listened to its customers and provided a 3.2 megapixel camera with the 3GS. With the introduction of the iPhone 4, the camera has been further improved, at a respectable 5 megapixels, with flash. This makes for excellent quality still images as well as impressive video streaming capabilities. Video can be recorded in stunning 720p HD, which has to be seen to be believed.

AppStore – Providing endless possibilities.

The world famous AppStore now contains more than 225,000 apps, covering every imaginable niche and category. This is what makes the iPhone one of the most versatile devices in the world, allowing users to turn their phone into anything from a spirit level to a pool table to a standalone game console. Of course, it goes without saying that social networking integration is a big part of the iPhone 4. Facebook, MySpace, Flickr, Twitter and many more have dedicated apps on the AppStore that allow users to instantly access their accounts on these sites.

The new Retina display.

Measuring 3.5 inches, the TFT capacitive touchscreen is capable of displaying up to 16 million colors, within a 640×960 pixel layout. This gives iPhone 4 one of the highest levels of clarity and quality. display available. Of course, Apple has long been renowned for its sophistication when it comes to touchscreen technology. So it’s no surprise that they’ve built this into the iPhone 4 display, giving it the feel and levels of responsiveness you can only find in an Apple product.

With generous deals available, it’s surprisingly easy for anyone to get their hands on one of these technological masterpieces. This review has only scratched the surface of what’s available with Apple’s iPhone 4, and its versatility and overall prowess are testament to its popularity.