Have you ever wondered why some blogs have the option to comment and include name, email and URL? You probably haven’t thought about it. Many internet marketers take the time to search for blogs related to their niche to leave relevant comments on, or sometimes they just create comments on their own post to engage people in the conversation. Comments really bring people together to share their thoughts on a particular topic, especially when it falls in their line of interest. Blog comments have many advantages for website rankings if used correctly, and on the other hand, they can be detrimental to your website and rankings if not used correctly. When there are a lot of people interacting with your content, Google ranks that particular content highly based on how important it is to them. Commenting on blogs can really help our business in the following ways:

1. Branding/Awareness: Commenting on blogs regularly can really help build your brand image. Some blogs have many visitors who spend a reasonable amount of time reading blog posts and participating in comments. Getting these readers to see your comment can help your brand visibility and possibly help remarket your products or services, especially when they are impressed with your homepage listings.

2. Direct Traffic – When you leave good comments on blogs that are niche related to your business, there is a chance that most of the readers of those blogs are people who are already interested in your products or services. Those good comments you left could entice them to click on your link and interact with your website. This way, you could get a lot of good traffic from those blogs, especially if the post continues to get a lot of traffic. This could really help increase traffic and conversion rates.

3. Improved Search Rankings – Leaving relevant comments on good websites, by this I mean sites with a good track record and high page authority could also have an impact on your website. This is because most of those links are treated as tracking links once approved by the site administrator. Search engines consider this as good referrals and then increase your search engine ranking. However, this should not be done too much, as Google may consider it spam and may penalize your site.

4. Marketing impact: Sometimes the effect of these comments on the blog does not come immediately, but later. Sometimes it can happen that more people reply to your comments or even use it in another post with a link to your website or homepage. This increases your chances of more people viewing your products and visiting your website. In this way, you can make more people willing to buy your product or service than ever before.

The above reasons could have a huge positive impact on your online business, but at the same time, if blog commenting is not done properly, it could end up having a negative impact on your business. Below are some recommendations for properly commenting on a blog.

1. Read the post before commenting – Reading the blog post and possibly other posts by the same author might give you a clear idea of ​​what their interests and motives are, and you’ll also be able to better understand the post so you can leave a reasonable comment to match the post and get people to interact with your comment.

2. Read some of the comments on the post – By reading the comments of other contributors, you’ll get a sense of their views and make a difference. Because you want your comment to be better, unique and attract more readers. You have to leave comments that stand out from the cloud.

3. Keep your comment to a reasonable length: You shouldn’t leave a two or three word comment if your goal is to get attention. Write longer than a tweet but not that long either. This will draw the attention of the blog admin and readers more than an incomplete comment. You might also consider leaving a link to the post because according to Google, that’s not a bad practice either.

4. Don’t leave bio/referral links – admin and even search engines will consider it spam. If you are leaving a link within the comment section, make sure the link is highly relevant and related to the post; otherwise, your comment will be marked as spam or rejected by the site administrator.

5. Your identity matters: You can use your photo or name instead of keywords or avatars. This builds trust and respect, especially if the identity matches the link you leave in the comment. Respecting the human face will allow your post to get approved faster and even more respected if your linking site is high value.

6. Be honest and authentic about yourself: Tell the community who you really are and also your reasons for being in the community. You may end up being even more respected and well known based on your experience and experience level.

7. Promote Comment and Post: I’m sure almost all bloggers like it when their contributors share their post on Facebook and tweet them. This has a very positive impact on their reputation and yours as well, as the post will benefit from search engines. When they are favored, you are also favored. It will not be an offense to mention their name at all, so feel free to share and mention them.