Marketing the 13 powerful words

A study conducted at Yale University identified 12 words that people responded to the most. So we have 12 very powerful words; “words of power”. Unsurprisingly, the first five have to do with basic human desires. Wishes are crosses in our deepest […]

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Elliptical Trainers – Are You Wasting Your Time?

Elliptical trainers continue to grow in popularity with gym users and people who purchase a residential elliptical trainer to use at home. Commercial gyms and health clubs continue to upgrade to newer models of elliptical trainers and even get rid of outdated […]

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