Why Social Media Marketing Is Important For Your Business

SMM, the new tool in the business field has shown a promising boom, the last few years. The web world is going crazy and social media has shown a 100% higher customer close rate than outbound marketing. Today, almost 84% of B2B marketers use social media in one way or another. No matter what you sell and who your target audience is, using social media as a marketing tool is a surefire way to grow your brand!

Not having an active social media presence is like living in ancient times. People may ask what is social media marketing going to do for me? Do I really need it? Yes. Yes, just take a look at the reasons why:

Increased web traffic

Posts on social media can drive targeted traffic. Creating a new page on your site, landing pages, well-placed social media posts can make all the difference. A single link on Reddit or links sent to StumbleUpon can transform a page from a handful of visitors a day to hundreds. Who wouldn’t want to take advantage of that?

SEO boost

Social media can boost your site’s SEO. Search engine crawlers know which pages are constantly getting traffic and which are just floating around, forgotten and ignored. Driving traffic to your optimized pages with social media posts will get them up the search engine results pages (SERPs) much faster.

Connect with consumers and industry leaders

Social media leads to building real relationships. Twitter and Instagram marketing can give you free interaction with your customer base – you can read their tweets and status updates to get information about their daily lives, like which products they prefer and why etc. And maybe you can fine-tune your strategy.

You can also use social media as a tool to connect with thought leaders and tastemakers in your space, as well as journalists covering your industry.

get your message across

Because people see Twitter and Facebook as social networks, not marketing machines, they’re less likely to see what you post as marketing and more likely to listen to what you have to say. This translates to serious web traffic when you link to your site and posts that promote themselves as your friends and followers share what you’ve posted.

Targeting and retargeting with ads.

The highly customizable nature of social media ads. Like Facebook ads, it’s one of the reasons why social media is important. These ads even allow you to target users by things like location, education level, industry, and even purchase history and pages they’ve liked. You also have the option to retarget visiting users and even convert them into strong leads and sales.

Get noticed at events

It’s easier to get noticed at events and even generate earned media coverage with social media posts. In any case, there is no better way to take advantage of your presence than with the help of social networks.

Immediate response

With the feedback you get in the SMM process, you’ll be the first to know when there are problems, and can take immediate action to resolve them right away, and consumers appreciate companies that respond to customer complaints.

Build brand loyalty

Brand loyalty can be built on a strong social media presence. Brands with active social media profiles have been found to have more loyal customers. Being active on social media helps you be less like a business and more like what you really are: a unified group of people who share a vision.

Are you ready to get ahead of your competitors with social media? Do you want to see how your ranking goes up fast? Get out that phone and call us. We will help make your dreams come true.

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