Currently, Magento owns 26% of the market share. This figure indicates how well Magento influenced the world of eCommerce development. This well-known e-commerce web application has been used by some renowned brands like Samsung, Nokia, and Ford Auto in building their online stores. But, Magento eCommerce development is not only designed for large companies. Even small-scale and start-up businesses can make use of the features of this platform.

Let’s take a close look at some of the reasons why entrepreneurs should choose Magento for their developing online store.

1.Optimized for SEO

Magento marketing is considered one of the best applications available for eCommerce development because it is already SEO optimized. Its built-in SEO features help in optimizing websites in search engine result ranking.

2.Open source application

Because Magento is open source application software, it is always available.

3. Multi-currency and multi-language support

Magento has multi-currency and multi-language support. It is available in around 60 different languages. It also offers various payment methods and currencies.

4. Highly flexible

Magento is designed with a highly flexible framework. This feature allows professional developers to instill latest and advanced methodologies. Also, with the help of this feature, Magento theme customization becomes easier and faster.

5. Secure authorization

Magento keeps the core components of the websites highly safe and secure. This secure authorization feature helps prevent any data breaches from external sources.

6. Sensitive

Online shopping stores that are based on Magento are highly responsive and support devices with different screen sizes. Magento based online shopping stores can be accessed using Windows and mobile devices.

7.Comments and review

Magento feedback and review service ensures smooth communication between merchants, owners and buyers.

8. Cross-browser compatibility

Users using multiple browsers can easily access Magento-based online stores that have enabled cross-browser compatibility feature. This feature bypasses any usage limitations and improves the website’s ranking on different search engines.

9. Specific to e-commerce

Magento is the only eCommerce platform that offers personalized shopping websites. With Magento, it’s easier to customize your shopping cart. It allows entrepreneurs to easily increase their shopping cart themes and background.

10. RMA Policy

Magento has introduced a new Return Material Authorization Policy to attract customers. The material return policy makes Magento a unique e-commerce platform.

Magento development offers built-in payment options that allow buyers to pay for the items they purchased using various payment options. It has integrated third-party payment gateways like E-bay, Quickbooks, and PayPal that are highly functional. This facilitates a hassle-free and convenient shopping experience for customers around the world.