The truth about advertising on TikTok

Currently, there are ads on TikTok that allow you to expand your reach and new exposure. In January 2019, TikTok began experimenting with ads on its stage. This prompted the launch of the managed service stage in April 2019. At the time of writing this guide, TikTok ads are not available in most states.

Like other social media platforms, there is an advertisement that you can bid on around accessible. You can’t self-serve TikTok ads right now, and all you need to experience a vendor representative.

All ads accessible on TikTok are from those short-form movie formats. This makes a lot of sense as TikTok is a stage full of short-form videos to ensure some ads are readable to users. There are 3 different versions that you can follow with TikTok ads which are:

Orientation attributes are a small standard at the moment. It is possible to select your audience according to age, gender and location. Geotargeting allows you to target at the country level in the US. In the future, you can expect to find additional targeting options, including attention and behavior.

The four types of TikTok ads currently available are listed below:

Perhaps you have experienced narrative ads on Instagram? All of these are full screen style and generally quite useful. If that appeals to you, then you will certainly prefer native ads on TikTok. You can add an external link to a website with those ads.

With this ad, you want to choose the period of your movie from 5 minutes to 15 minutes. You need to produce a vertical format film as it will be shown from the “For You” page of your target audience. You can add a call to action, such as downloading a program or visiting your website.

Hashtag challenge ads

Hashtag battles are rampant on TikTok. Therefore, it makes sense to create ads in this particular format. What you can do here would be to promote your TikTok consumers in your target audience to participate in a challenge that is based on your brand or several of your products.

TikTok users prefer to participate rather than take a passive stance. So, if you find the right hashtag hurdle ad, you can anticipate some great engagement amounts. These ads run for seven days and a TikTok representative can encourage you all the time.

The Brand Takeover ad appears every time a user opens your TikTok show. It’s front and center on your screen. It is possible to use these types of ads to send a person to a personal item of articles or attract them to your website.

Brand Takeover announcements are allowed per class. A single advertiser can use this type of advertising to get a class every day. We predict that these will become the most expensive TikTok ads due to limited accessibility.

The new lens ad

If you opt for a branded glasses ad, you’ll be able to use face filters, 3D elements, and much more. Even the right branded lens program could offer a great turnout on stage, so they’re worth looking into.

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