If you have any hope of making money from your self-published book, you’ll need to become familiar with online marketing. But, if you self-published your book just to see your name in print, that’s fine too. But if you want to share your book with the world and make some money doing it, you’ll need to treat your book like a business. And that means learning about marketing, especially online marketing. These are the five basic elements of a successful online marketing plan.
Credibility refers to the impression we make on our readers. Credibility is by far the most important part of marketing. Without this feature, our marketing efforts will not work. With this feature, your readers, your followers, your buyers, your customers, will hear your message. They will spend those extra minutes on your website. They will take a risk and buy from you.
Usability refers to how well people can use and understand your online marketing. All of your online marketing efforts should be as user-friendly as possible. This means that your website must be easy to understand and use. Your navigation buttons should be easy to see and follow. Your contact information should be easy to find.
Visibility refers to your ability to get noticed. The goal of marketing is to make yourself and your book known. We do this using social networks such as Twitter, Facebook, LinkedIn, YouTube, etc. We can be interviewed on the radio or in a magazine, or write a guest blog post, or review our book. The number of ways to get noticed is limitless. Of course, your own website will have links to all of the places that are mentioned, as well as all of your social media pages.
Sellability refers to how well you can show and tell about yourself and your book. People need to understand why your book is worth buying from you. We can help in this process with press releases, videos and testimonials. Having credibility, ease of use, and visibility make you and your book much more marketable.
Scalability refers to the momentum your marketing efforts will achieve over time. This boost will happen when you continue to improve your credibility, usability, visibility, and sellability. Constantly working on and improving these five elements will make them more powerful and make your marketing efforts more effective.
Each of these elements has an important role to play in ensuring that your online marketing strategy can help you achieve the higher book sales you’re after. They won’t necessarily create a bigger market for your book, but they will put you in the strongest possible position to do so according to your long-term strategy for the success of your book.