Designing a unique and quality website requires the right combination of art, technology, and communication skills. It is vitally important to the success of any professional website project that the client is actively involved in helping the designer identify and understand their true wants and needs. Web designers act as creative consultants and translators of ideas. Rapidly turning ideas into concepts, incorporating customer feedback, and prototyping creates a practical and evolving workflow for the customer that produces the best results and an enjoyable customer experience.
Step 1: learn a little (or a lot) about the client’s business
Once a client has committed to creating a new website, it’s time to dig deeper and learn a bit about the business and the specific requirements. This can be done through a simple questionnaire for smaller sites, or it may require many hours of consultation for larger sites. Some of the questions asked include: website goals and objectives, target audience, color and style preferences, examples of preferred websites, etc. If a client already has specific text and images that they would like to have included (perhaps from an existing brochure or catalog), it’s time to share the files and information with the designer, and the designer in turn will review it and share a goal. . opinion on the usefulness and quality of the materials supplied by the client. If a domain name does not yet exist for the site, this would be a good time to decide on a name and register it. The designer can help as much as needed in this area. Once all the information has been received, work will begin immediately on the custom website design. Brainstorming and customer participation are always welcome and encouraged.
Step 2: review design concepts and choose a direction
Typically, a client will have initial design concepts to review within a few days. Some projects may take much longer to reach this initial stage, depending on the level of research and discovery that is carried out for the client in other related and possibly interdependent areas, such as designing a new corporate identity (logo and full brand) or creating an information . systems solution on the website. The design and layout of the homepage and top-level internal pages come first. This gives the client an insight into the possibilities and how different ideas work together at different levels. Then one will be selected for further refinement. The designer’s existing works can often be used as a starting point and can be modified to create a unique, yet familiar look. In the event that the client is undecided or does not fall in love with any of the initial concepts, additional designs will be presented. After a design and layout concept has been chosen, reviews of that design and layout concept will be conducted until the customer is completely satisfied.
Step 3: review reviews and ask for feedback
Once the design and layout have been approved and finalized, detailed content will be entered using selected design guidelines for consistency and beauty. Content can be delivered in almost any electronic format, such as email, Word, or even scanned text. For larger consultative web projects, customer content can be created as part of an overall marketing and branding campaign. For images, content can be filmed by the design team, provided by the client, or in some cases purchased or custom-built by the designer. There is also the option to choose images from a gallery of quality royalty-free work at no additional cost. Simply describe what is desired and the designer will choose the perfect images for the job. However, if preferred, the client can choose the images themselves and the designer will certainly assist in the process at a level that the client is comfortable with. Customer-provided content can be supplied as soon as it is purchased; there is no reason to wait until the web pages have been designed. In fact, many times the best design concepts are born from the content.
Step 4: finalize your website.
All concepts and reviews can be viewed online and there is always an open communication channel with the designer. Once the customer is fully satisfied with the finished website, high-quality website hosting is offered, or the website can be deployed to a third-party host of the customer’s choosing, provided adequate security access is available. and the necessary software tools.