Are you planning to hire an SEO but have no idea how to choose one correctly? Here is a proposed Scope of Work that will allow you to engage them in smart questions to understand what they will do for your website.

SEO OBJECTIVES FOR THE ESTABLISHMENT OF THE SCOPE OF WORK:

1. Improve website visibility on major search engines to improve traffic
2. Improve website optimization
3. Improve conversions to your website
4. Appear in the Top 10 rankings in the top 3 search engines in your new market (Google, Yahoo and MSN)
5. Generate leads from natural search traffic
6. Drive higher volume of visitors
7. Create long-term sustainable natural search rankings
8. Maximize brand visibility in natural search
9. Improve Social Marketing Optimization

CHALLENGES YOU EXPECT SEO TO ADDRESS AND RESPOND TO:

1. Am I in a niche market or in a highly competitive market and what does that mean?
2. Keyword competitiveness and realistic expectations for top first page results
3. Lack of ranking in search engines, where you are and where you can go
4. Page titles, tags and copy not optimized, what is your current SEO situation?
5. Low link popularity, no page rank, how to build back links
6. Web-page design
7. Technical issues related to website coding, excessive use of java or frameworks, lack of CSS, and use of tables
8. Mobile web compatibility and social marketing optimization

SOLUTIONS YOU SHOULD EXPECT TO BE DONE:

1. Conduct an initial site audit to understand the issues facing the site
2. Conduct a competitive study of the website and come up with a unique search engine optimization and positioning strategy to achieve the best rankings for the website.
3. Extensively research keyword phrases and identify and analyze popular keywords for your website that are most relevant to your specific market demographics that could drive targeted traffic
4. Review the pages of the site and decide which ones are best for SEO
5. Work with you to choose which keyword phrases belong on which pages of your site based on what they know about your product, service, or brand.
6. Make site architecture recommendations to ensure that the most important pages of the site receive the internal link popularity they deserve.
7. Optimize your website content in a way that makes it keyword rich and easy to understand – descriptive language that targets your target audience
8. Optimize each page title and meta description, header tags for your specific keyword phrases, each page will be different specific for specific keywords.
9. Set up Google Analytics and start tracking traffic and conversions on your website