Marketing mortgages to real estate agents can be an easy and enjoyable process. Having a steady stream of real estate agent referrals is a great way to ensure the continued growth of your business.

But how do you develop a network of quality, low-maintenance real estate agent referral partners? Good question. Below you will find the answer.

Are you ready to start? Here are easy-to-follow step-by-step instructions given in an outline format to help you develop 10 real estate agent referral relationships in the next 30 days.

I.Find Real Estate Agents

Option 1: Escrow Officers

1) Select 5 major title companies in different parts of town.

2) Use the senior escrow officer at these companies for a transaction.

3) Surprise your client and have the escrow officer complete your client satisfaction survey at closing so the title officer can see what a great job you do for your clients.

You can download a sample customer satisfaction survey by visiting:

[http://www.mortgage-leads-generator.com/a/survey.htm]

4) Immediately after the transaction funds, send a gift to the title officers at all 5 offices and tell them how much you appreciated their top-notch service during the transaction.

5) Exactly one week after the title officers receive their thank you gift, go see them face to face and ask them for referrals to the best real estate agents. Ask for referrals from real estate agents who are easy to work with and who do at least 2 transactions a month (or as many transactions as you like).

Option 2: List of Top Producers

Ask your title officer for a list of the best real estate agents in your area. This list will allow you to target real estate agents who are actually doing business.

II. Approach real estate agents

Option 1: Approach letter

1) Send a letter to one or two real estate agents per day. Make sure you stay organized. Use software or some other method to keep track of who needs a follow-up call each day.

2) Send your letter in an unusual way to attract attention, like a Fed Ex overnight package, for example. Everyone opens late-night packs well in advance.

Here is the delivery method I used. I learned it from Todd Duncan and it worked fine:
Wrap your cover letter around a payday candy bar, use gold ribbon to keep the letter attached to the candy bar, and then mail your letter/candy bar to real estate agents in a tube.
This letter delivery technique is sure to turn heads.

For a sample cover letter to use when marketing mortgages to real estate agents, visit:

[http://www.mortgage-leads-generator.com/a/realtor.htm]

Here are some important elements to include in your cover letter:

* Offer a Unique Selling Proposition (USP) that can help your business

* Tell them a little about yourself.

* Also, tell them you will call in 2 days to schedule a face-to-face meeting. At the meeting, you will explain your USP and how it can improve your business.

Option 2: Office Managers and Realtors Associations

1) Contact the real estate offices and ask to speak to the manager. Explain to the manager that you are a high-producing mortgage planner. You are currently offering complementary seminars to a limited number of real estate offices.

Here are some ideas for seminars:

* How realtors can use 1% home loans to grow their business

* How to get more leads from your real estate website

* Anything you can think of that would benefit the real estate agents in the office.

2) Offer to give the short talk during your next sales meeting.

3) Offer to bring lunch.

4) During your talk, offer real estate agents a valuable tool, gift, or information that can only be obtained by handing them your business card. When you send the gift, include a cover letter explaining that you will be contacting them for a face-to-face meeting to discuss an USP that could increase your business.

You can also use this technique with local real estate associations. Offer to give your talk to the entire association. Just make sure the topic and information you discuss is really useful.

Try these ideas. They really work! You’ll be amazed at how quickly your mortgage referral business will grow.

By the way, if you’re the shy type and don’t want to do seminars or face-to-face meetings with real estate agents, you can always hire someone or hire a partner to do these things for you.

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