This is a very short list of FREE (yay) easy ways to advertise your dance class. It is important to have enough people in the class to run it. After classes are established, there are definitely other ways to build and retain clients, but these are basics that are pretty easy to get started.

1. When writing an advertisement for your classes, be sure to include detailed information

• Time, date, location and contact email or phone number

• Include a call to action (eg, Call xxx-xxxx to register)

• Post frequently. Most people make a first contact after seeing an ad 5-7 times. You have to be patient and persistent.

2. Facebook, Twitter and Instagram are highly effective free advertising platforms.

• New posts are better than shared ones.

• Images with text are more effective

• Tag yourself in picture posts as you will reach more people in your network. If you’re on Instagram, tag your studio and the city you live in.

• Post at times when a lot of people are online (for example: on weekends in the morning before 11 am and on Sunday nights, on weekdays around 11 or 12 pm. M., At 3 p.

• Ask your friends from different networks (not dancers in Toronto) to share your posts.

3. Online advertising is also a free way to advertise your classes.

• Look for like-minded message boards and sites, such as dance enthusiasts (not BD), pregnancy groups, and even yoga communities, who may be very interested in trying new classes outside of their practice.

• Craigslist, local online fanzines and Kijiji, etc. (include pictures and as much information as possible)

4. Your friends and colleagues

• Carry study cards (or your personal business card) wherever you go. Talk about what you do and offer people a card.

• ASK PEOPLE TO TRY YOUR CLASS! This is almost the most important point of all. I would say that most of the time, people are dying to try your class, but customers want permission to buy. It is something that is emphasized a lot in sales seminars. You have to tell people “I think you would enjoy this class, you should sign up.” WORKS!

• Tell your friends and family to spread the word. Mothers, for example, can be the best lawyers!

5. In the community

• Leave cards and flyers where it makes sense. Probably in the shops and cafes that you visit regularly in the center or near (more or less) the studio. Dance supply stores and costume stores are definitely an option!

• It is also possible to post announcements on the boards of the community message centers (not on the posts, there may be a large fine in your city. Check local rules and regulations). * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

• Talk about your class after the presentation. Always have letters!

• You are likely to meet a large number of people in one day. Share information about your class. What you are offering is fun, interesting and beneficial to people and your enthusiasm will be contagious.

Lastly, don’t hesitate to contact your studio if you have been hired to teach at a specific dance school. Express your needs. If you need help getting the word out, let the studio know what they can post on your website or social media pages on your behalf. Your success will also be theirs!