Can a roundtable event be used for training purposes?

roundtable event be used for training purposes

Roundtable events are a great way to bring a group of key decision-makers together for a collaborative discussion on industry topics. It allows attendees to share insights and develop innovative solutions that help drive business success for your company. These discussions also provide an ideal setting to establish new relationships within your target market and generate valuable marketing leads.

To make sure your roundtable event delivers the most value for your guests, start by identifying the goals that you want to achieve. This will serve as your guide for planning the entire event, and ensure that all decisions made support your goal. The goals you set can range from brand awareness to lead generation, and may include other specific metrics like converting guests into clients or securing strategic partnerships.

Once you have your objectives in mind, it’s time to select the right participants for your event. The guestlist should be comprised of individuals who have a genuine interest in your topic of discussion and can offer valuable insight. The more relevant the participants are to your marketing goals, the more likely your event will be successful.

Can a roundtable event be used for training purposes?

One of the most important things to remember when organizing a roundtable discussion is that the focus should be on collaboration, not competition. As the name implies, roundtables are meant to bring people together in an egalitarian setting where all opinions are equal. This is especially important for training purposes where the ideas and knowledge of each participant are equally valuable to the overall outcome.

The topic of your roundtable discussion should be selected in advance, but should also allow for a natural flow of conversation during the event. It’s a good idea to avoid yes or no questions, as these can quickly end the discussion and stop the flow of new ideas. Instead, consider using open-ended questions that encourage the discussion to flow from one point to another.

It’s also a good idea to plan for follow-up with your guests to maintain the momentum generated during the discussion. By sending a summary of the key takeaways and any agreed-upon action items, you will continue to show your attendees how much value you place on their input.

In-person and virtual executive roundtables are both effective ways to connect with your target prospects, but each has its unique set of advantages. In-person roundtables allow you to build personal connections with guests and create memorable experiences, while virtual events give you a global reach and save on travel expenses.

A roundtable event is a structured yet interactive gathering where participants engage in open dialogue and exchange ideas on a specific topic. Unlike traditional conferences or panel discussions, roundtable events are designed to foster equal participation, encouraging every attendee to contribute their insights and experiences. This format is particularly effective in creating a collaborative environment where diverse perspectives can come together to solve problems, share knowledge, or develop strategies.

Ortus Club provides expert-managed, high-value in-person and virtual executive roundtables that connect you with your target prospects and enable 1-2-1 meetings post-discussion. We ensure the event’s topic and agenda align with your marketing goals, and provide a professional moderator to keep the discussion engaging and on-track. We also provide unique gifts and experiences to reinforce your brand, as well as help secure 1-2-1 meetings with guests post-discussion.

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