Live streaming has become a new disruptive frontier in the world of content sharing. Live streaming events allow multiple people from around the world to connect and watch an event in real time. In the past, the ability to connect with a large audience in real time was reserved only and especially for the big brands and those who had the money to do so. However, in recent times more and more streaming platforms have emerged that make it possible for more and more people to get involved in live streaming at little or no cost. Millennials in general digest most of their content from their mobile phones and are, by and large, big fans of live streaming.
Cooking connects people in many ways. The process of creating food from mere ingredients has been a concept that has excited many for years, many people are passionate and avid fans of cooking shows and more and more people are developing an interest in streaming video in real time of your favorite cooking shows online. The rise of live streaming has opened up a new frontier for exploring cooking shows. Here are some of the benefits of Live Streaming Cooking Skills on Social Media:
Build engagement in real time
One of the main disadvantages of simply making a video and posting it online is the fact that while the video is playing, there is little to no audience participation. It’s really about you creating what you ‘THINK’ the audience will like, post it online and just hope they do. However, by broadcasting culinary skills on social media, you have the advantage of being able to interact directly with your audience. During most live streaming cooking shows, there is usually a comment section that allows the audience to make comments and contributions while the classes are taking place, as opposed to simply uploading a video online. When cooking skills are streamed online, it gives the audience an interactive experience where they’re not just digesting a video, they have a say in how the video is created.
The live broadcast culinary skills give the viewer a kind of urgency. One blink and he could miss an important detail mentioned by the chef, one little distraction and he could miss when the chef put in his ‘Secret Ingredient’. Most people who watch the cooking live stream tend to be more focused and less likely to be distracted, this makes it easier to get every bit of information shared in the video across to the audience.
Most streaming platforms allow you to monitor engagement, there’s usually a place that gives you information on how many people are watching that live stream at the time and if there’s an increase or decrease in viewers. When you are Live streaming events Being able to monitor audience movements can help provide a better understanding of audience behavior.
Leverage on multiple platforms
A few years ago, if you wanted to broadcast a show live on multiple channels at the same time, you would have had to pay a lot of money to do so. However, with the advent of live streaming on social media, you can now broadcast your cooking skills on multiple platforms and reach a larger number of people than if you had broadcast on a single platform.
There has been a massive increase in the number of chefs, cooks and even ordinary people who have taken to social media to show off their culinary skills, the benefits are numerous and well worth the price paid to be able to reach so many people.