They can undoubtedly ignore your site due to poor website design, cluttered text, busy backgrounds, and distractions that make text difficult to read, unclear navigation, or a dirty home page that doesn’t fit within a standard window. browser. There are many reasons why clients can bounce back and affect their bottom line.

On a serious note, the aesthetics, usability, navigability, and responsiveness of your site is an integral part of your brand. Where you fail, you lose!

To fight this confrontation, here is a distilled post that will explain the top five aspects of web design that can keep your clients coming back to you and enhance their experience a little more.

1. Presentation and materialization– Your unstoppable rush to generate traffic will get you nowhere if the appearance of your website is not inviting and attractive.

Modern website trends should have:

• A responsive design

• Large, bold fonts

• Parallax scrolling

• Shocking and surprising images of “heroes”

• Rich visuals, animation and multimedia elements

2. Professionalism– And where do you suppose all the customer labels find the home? It’s at the heart of your company’s training, staff, reviews, customer satisfaction, and cultural environment many times over.

These four confidence-building values, if included, will help you get into the noisy market.

• Testimonials: quantify your work in any way.

• Staff photos – Employee happiness goes a long way toward enhancing professionalism.

• A culture page: a culture page proves to be valuable for adding values.

• Environment: placing the images of the state-of-the-art work environment is another element that your web design can offer.

3. Understandability and clarity– Your site must be as lucid as possible. Visitors must be able to quickly find what they are looking for. This could certainly happen by improving seaworthiness.

The known styles that are trending in navigability are:

• Breadcrumbs

• Dropdown menu

• Hamburger menu

• Centered layout navigation

• Menu powered by Parallax

• Footer navigation

4. Page loading time– Loading time plays a very important role in the arrival of customers to a website. A 3 second wait and the customer will leave your site and jump to your competitor’s website. The website should then load in no time.

So how can you reduce your site’s loading time? Here’s the pro tip:

• Optimize image size and CSS delivery

• Minimize HTTP requests

• Reduce server response time

• Enable compression

• Minimize resources

• Reduce the number of plugins you use on your site.

• Reduce redirects.

5. Conversions– The chain of building a brand and making it successful eventually ends at no. of conversions. Web design can have an impact on conversions and to show it off here are three takeaways:

• Use contrasting colors to highlight sales proposals.

• KISS Principle: Keep it simple, stupid.

• Adding human faces helps visitors relate to your business and makes them feel more comfortable connecting with you.

By using the five web design and development techniques mentioned above, you can succeed in improving the customer experience.